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All Journal Jurnal Ilmu Manajemen Jurnal Manajemen Kompeten Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat Jurnal ABDIMAS MUTIARA
Syaputra, Dadang
Politeknik Negeri Media Kreatif
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Pengaruh Kualitas Layanan Terhadap Kepuasan Mahasiswa Pada Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu Musi Banyuasin Syaputra, Dadang
Jurnal Ilmu Manajemen Vol 4, No 2 (2015): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v4i2.297

Abstract

The aim of this research is finding the influence of serving quality to the student satisfaction in Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu, Kabupaten Musi Banyuasin. Variables used are the student satisfaction (Y) and the serving quality (X), which developed into five sub variables, they are realibility (x1), responsiveness (x2), competence (x3), access (x4), courtesy (x5), communication (x6), credibility (x7), security (x8), understanding the customer (x9), dan tangibles (x10). The population of this research is all students in Sekolah Tinggi Imu Ekonomi Rahmaniyah Sekayu, Kabupaten Musi Banyuasin. They study in the academic year of 2014-2015. The data needed is primary which obtained by the instrument of questionnaire. The result show that variable of serving quality (X) has significant influence to the student satisfaction (Y). Following this, it is only realibility (x1) which has influence to student satisfaction (Y). Meanwhile, responsiveness (x2), competence (x3), access (x4), courtesy (x5), communication (x6), credibility (x7), security (x8), understand the custumer (x9), dan tangibles (x10), they are partially have a positive influence, but not significant to student satisfaction (Y).
PENGARUH KUALITAS LAYANAN PEMBERIAN KREDIT TERHADAP KEPUASAN NASABAH PADA KOPERASI KARYA ABADI SIMPAN PINJAM SEKAYU Dadang Syaputra
Jurnal Manajemen Kompeten Vol 1 No 1 (2018): Jurnal Manajemen Kompeten
Publisher : Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (754.08 KB) | DOI: 10.51877/mnjm.v1i1.15

Abstract

This study aims to determine how big the influence of price, product quality, and location of the buying decision on the food stalls located in the vicinity of Simpang Lima, Semarang. And this research also aims to analyze the most dominant factors that influence on buying decisions of food stalls located in the vicinity of Simpang Lima, Semarang. The population used in this study is consumers who ever or frequently eat on the food stalls located in the vicinity of Simpang Lima, Semarang. The sample in this study are 80 respondents and the techniques used are non-probability sampling technique with the approach of accidental sampling (sampling based on chance). From the analysis result, the indicators in this study are valid and valid variables. And the most dominant factor that influence on purchase decisions are price variables, then the location variable, and the last is the quality of produk variable. The dependent variables in this study are good enough in explaining the independent variable (purchase decisions). Writer’s advice is for food stalls located in the vicinity of Simpang Lima, Semarang need to preserve the good things that have been assessed by consumers and repair the things that not good enough in consumer’s sight.
PENGARUH HARGA DALAM MENINGKATKAN VOLUME PENJUALAN PADA STANDARD MINIMARKET JAGAKARSA DI JAKARTA SELATAN Dadang Syaputra
Jurnal Manajemen Kompeten Vol 3 No 1 (2020): Jurnal Manajemen Kompeten
Publisher : Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1198.08 KB) | DOI: 10.51877/mnjm.v3i1 Juni.141

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh harga terhadap volume penjualan pada Standard Minimarket Jagakarsa. Populasi yang digunakan dalam penelitian ini adalah konsumen yang berbelanja pada Standard Minimarket Jagakarsa di Jakarta Selatan yang terdiri dari. Sampel dalam penelitian ini adalah 60 responden dan teknik yang digunakan dalam pengambilan sampel nonprobability atau nonpeluang adalah pengambilan sampel dengan sengaja (puposive) dan bersifat subjektif. Dari hasil analisis, indikator dalam penelitian ini semua dinyatakan valid dan variabel harga dinyatakan berpngaruh negatif terhadap volume penjualan. Saran penulis adalah untuk Standard Minimarket Jagakarsa di Jakarta Selatan agar bisa mempertahankan dan bahkan meningkatkan Faktor harga yang sudah pasti berpengaruh negatif terhadap volume penjualan di Standard Minimarket Jagakarsa sehingga bisa berdampak untuk kelangsungan usaha Minimarket kedepan Kata Kunci : harga dan volume penjualan
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI BELAJAR MAHASISWA PROGRAM STUDI S1 MANAJEMEN ANGKATAN 2016 PADA STIE RAHMANIYAH SEKAYU Usailan Oemar; Dadang Syaputra
Jurnal Manajemen Kompeten Vol 2 No 1 (2019): Jurnal Manajemen Kompeten
Publisher : Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.243 KB) | DOI: 10.51877/mnjm.v2i1.73

Abstract

Penelitian ini menggunakan variabel bebas (X) dan vaiabel bebas (Y) didapatkanhasil yaitu: faktor fisik (X1), faktor psikologis (X2), dan faktor sosial (X4) tidakberpengaruh secara parsial terhadap motivasi belajar karena memiliki nilai t hitung ˂ ttabel. Sedangkan faktor non-sosial (X3) berpengaruh secara parsial terhadap motivasibelajar dan mempunyai nilai t hitung ˃ t tabel. Namun secara simultan atau bersamasamafaktor fisik (X1), faktor psikologis (X2), faktor non-sosial (X3) dan faktor sosial (X4)berpengaruh terhadap motivasi belajar (Y) mahasiswa program studi S1 manajemenangkatan 2016 STIE Rahmaniyah Sekayu. Hal ini dibuktikan dari nilai fhitung sebesar7.762 ˃ ftabel 2.46. Sesuai dengan rentang interprestasi koefisien korelasi maka dapatdinyatakan bahwa faktor fisik (X1), faktor psikologis (X2), faktor non-sosial (X3) danfaktor sosial (X4) memiliki hubungan yang sedang terhadap motivasi belajar (Y)mahasiswa program studi S1 manajemen angkatan 2016 STIE Rahmaniyah Sekayudibuktikan dari nilai korelasi ganda sebesar 0.500.
PENGARUH KUALITAS PELAYANAN PERPUSTAKAAN TERHADAP KEPUASAN MAHASISWA DI POLITEKNIK NEGERI MEDIA KREATIF Dadang Syaputra
Jurnal Manajemen Kompeten Vol 2 No 2 (2019): Jurnal Manajemen Kompeten
Publisher : Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.367 KB) | DOI: 10.51877/mnjm.v2i2.116

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas pelayanan terhadap kepuasan mahasiswa di Politeknik Negeri Media Kreatif Jakarta.. Populasi yang digunakan dalam penelitian ini adalah seluruh mahasiswa Politeknik negeri media kreatif yang terdiri dari 3 jurusan. Sampel dalam penelitian ini adalah 211 responden dan teknik yang digunakan adalah teknik sampel acak (random sampling). Dari hasil analisis, indikator dalam penelitian ini semua dinyatakan valid dan variabel kualitas layanan dinyatakan berpngaruh positif dan signifikan terhadap kepuasan mahasiswa. Saran penulis adalah untuk perpustakaan politeknik negei media kreatif agar bisa selelau mempertahankan kualitas layanan yang diberikan dan jika bisa selalu ditingkatkan sehingga akan selalu berdampak positif terhadap kepuasan mahasiswa yang menjadi tujuan utama pelayanan yang dilakukan. Kata Kunci : Kualitas Layanan dan kepuasan Mahasiswa
DAMPAK IKLAN DALAM KEPUTUSAN KONSUMEN UNTUK MEMBELI SABUN MERK LIFEBOUY DI JAKARTA SELATAN Dadang Syaputra
Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v9i2.179

Abstract

This study aims to determine the impact of advertising on consumer decisions to buy Lifebouy brand soap in South Jakarta. The population in this study were all people who live in South Jakarta with the sample in this study were 110 respondents and the technique used was the random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested by means of validity and reliability tests before the linear regression analysis was carried out. From the results of the analysis, all indicators in this study are declared valid and reliable and advertising variables are stated to have a positive impact on consumer decision variables to buy Lifebouy Brand Soap but do not have a significant impact. The author's suggestion is that PT. Unilever must maintain and even increase the variable of advertising so that it will have an impact on purchasing decisions for Lifebouy brand soap. PT. Unilever must fix the problem related to the advertising variables applied by PT. Unilever, especially regarding the indicators of interest, which is related to the positive perceptions of consumers about the product after the advertisement was displayed, there were still some respondents who disagreed with the statement. PT. Unilever must also fix and improve action indicators related to purchases that are based on information obtained and are also related to the suitability of the product with the advertisements displayed because there are still some respondents who give negative responses as seen from the statements distributed.Penelitian ini bertujuan untuk mengetahui seberapa besar Dampak Iklan Dalam Keputusan Konsumen Untuk Membeli Sabun Merk Lifebouy di Jakarta Selatan. Populasi dalam penelitian ini adalah seluruh masyarakat yang berdomisili di Jakarta Selatan dengan sampel dalam penelitian ini adalah 110 responden  dan teknik yang digunakan adalah teknik sampel acak (random sampling). Teknik Pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dengan bantuan kuisioner dan dokumentasi. Jawaban yang diberikan oleh responden dianalisis secara kuantitatif dengan menggunakan program SPSS. Data penelitian diuji kualitasnya dengan uji validitas dan reliabilitas sebelum dilakukan uji analisis regresi linier. Dari hasil analisis, semua indikator dalam penelitian ini dinyatakan valid dan reliabel serta variabel iklan dinyatakan memiliki dampak positif terhadap variabel keputusan konsumen untuk membeli Sabun Merk Lifebouy tetapi tidak  memiliki dampak yang signifikan. Saran penulis adalah  PT. Unilever  harus mempertahankan bahkan meningkatkan variabel periklanan sehingga akan berdampak terhadap keputusan pembelian sabun Merk lifebouy dan. PT. Unilever harus membenahi masalah berkaitan dengan variabel periklanan yang diterapkan oleh PT. Unilever, khususnya mengenai indikator interest  yaitu yang berkaitan dengan persepsi positif dari konsumen mengenai produk setelah iklan di tampilkan yang masih ada beberapa responden yang menyatakan tidak setuju terhadap pernyataan tersebut. PT. Unilever  juga harus membenahi dan memperbaiki indikator action yang berkaitan dengan pembelian yang didasarkan informasi yang di dapat dan berkaitan juga dengan kesesuaian produk dengan iklan yang di tayangkan karena masih ada beberapa responden yang memberikan respon yang negatif dilihat dari pernyataan yang disebarkan.
Digital Portfolio Marketing Techniques Using New Media in Photography Study at Politeknik Negeri Media Kreatif Dadang Syaputra; Yuda Syah Putra; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 9, No 1 (2021): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v9i1.185

Abstract

Digitalisasi telah banyak memberikan perubahan dalam setiap segi kehidupan, tak terkecuali dalam dunia fotografi. Pembuatan portofoliopun sudah seharusnya memanfaatkan media yang berbasis digital. Namun masalahnya belum banyak mahasiswa memanfaatkan hal tersebut dan menjadikannya sebagai peluang bagi usaha ataupun karirnya. Selain itu juga kerap kali portofolio yang dibuat tidak memiliki nilai jual dan teknik pemasaran yang kurang efektif. Oleh karena itu penelitian ini mencakup topik utama, yaitu teknik untuk memasarkan portofolio digital menggunakan media baru. Penelitian ini menggunakan metode dengan pendekatan kualitatif. Pengumpulan data pun dilakukan dengan wawancara, studi dokumentasi, dan studi pustaka. Hasil penelitian ini dapat menjadi dasar dalam pembuatan portofolio fotografi digital sekaligus juga memberikan benchmark terhadap pemasaran portofolio tersebut.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN AYAM GEPUK PAK GEMBUS CABANG SRENGSENG SAWAH Dadang Syaputra; Nova Darmanto; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.479

Abstract

ABSTRACTThis study aims to determine how much influence the marketing strategy has on consumer decisions in choosing the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah. The population in this study is all people who live in South Jakarta with the sample in this study is 110 respondents and the technique used is random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and the classical assumption test was carried out, namely normality, multicollinearity and heteroscedasticity tests before linear regression analysis was carried out. From the results of the analysis, all indicators in this study were declared valid and reliable. From the classical assumption test, it is declared feasible and the test results state that all variables have a positive and significant influence either simultaneously or partially. The writer's suggestion is that the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah Branch must maintain and even improve its marketing strategy so that it will have an impact on consumer decisions. Ayam Gepuk Pak Gembus Restaurant must fix problems related to variables that can affect purchasing decisions such as location, this is very important because it considers current consumer behavior which also prioritizes a comfortable, safe and conducive location to support service from the product quality indicators we provide. provide. Keywords: Location, price, product, promotion and purchase decision
PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART ZENI KOSTRAD SRENGSENG SAWAH JAKARTA SELATAN Nova Darmanto; Dadang Syaputra; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.480

Abstract

ABSTRACT This study aims to determine how much influence marketing communication strategies have on customer loyalty Alfamart Zeni Kostrad Srengseng Sawah. The population in this study were all Alfamart customers with a sample of 200 respondents and the technique used was random sampling. Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and linear regression analysis tests. From the results of the analysis, the indicators in this study were declared valid and reliable. The test results state that the marketing communication variable has a positive and significant effect on customer loyalty. The author's suggestion is that Alfamart Zeni Kostrad Srengseng Sawah must maintain and even improve marketing communication strategies so that it will always be able to maintain customer loyalty and must fix problems related to indicators that can affect customer loyalty such as targeting, segmenting and positioning, this is very important because it looks at consumer behavior now which also prioritizes the comfort and friendliness of employees to be able to provide comfort in addition to the main indicators such as product and price Keywords: Strategy, marketing communication and customer loyalty
Model Pembelajaran Berbasis Proyek pada Mata Kuliah Praktik Kewirausahaan Untuk Menunjang Kemampuan Mahasiswa dalam Melakukan Promosi, Publishing dan Penjualan Produk Hasil Praktik Kuliah Muhamad Ridwan; Nova Darmanto; Dadang Syaputra
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.621

Abstract

This study aims to examine how the implementation of a project-based learning model is applied to a practical course at Polimedia Kreatif to design student self-employment in entrepreneurship. This study uses the classroom behavioral research method. This study presents data, facts, and circumstances arising in this area. The subjects of this survey are students of her Polimedia Kreatif Culinary Arts course in the 4th semester of 2022. The means used in the study were performing tasks, conducting business consultations, presenting products, and reporting evaluation results. Data from observations were analyzed using qualitative descriptive techniques. The results of the study concluded that the successful application of project-based learning models in entrepreneurship courses to promote student independence in the field of entrepreneurship was declared successful. In summary, her three measures of success in this study are task completion, report activity, and report writing.
Co-Authors Chairil Anwar Dewantoro Lase Faudunasokhi Telaumbanua Febriyanti Febriyanti febriyanti febriyanti Gobal, Raju Hendry Wijaya Hendry Wijaya Heni Ulpa Komda Saharja Laidi Subardi Mochamad Yunus Fitriady Muhamad Ridwan Muhamad Ridwan Nova Darmanto Saharja, Komda Subardi, Laidi Sudirman Sudirman Sudirman Syafriyandi Syafriyandi, Syafriyandi Telaumbanua, Faudunasokhi Usailan Oemar Yuda Syah Putra Yunus Fitriady, Mochamad