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Pendekatan Holistik dalam Pemberdayaan Kelompok Tani: Integrasi Pertanian Organik, Standar Pasar, dan Digitalisasi untuk Mewujudkan Agribisnis Berkelanjutan Muti'ah, Rahma; Ritonga, Mulkan; Rizal, Khairul
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Edisi Maret 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i1.601

Abstract

Tingginya ketergantungan pada pupuk kimia, rendahnya kualitas budidaya, lemahnya pengemasan, dan terbatasnya akses pemasaran merupakan masalah mendasar yang menghambat daya saing agribisnis hortikultura di Desa Bandar Kumbul. Program pengabdian masyarakat ini dirancang untuk mengatasi permasalahan tersebut melalui pendekatan terintegrasi. Metode pelaksanaannya meliputi sosialisasi, empat modul pelatihan (pembuatan pupuk organik, budidaya berstandar GAP, pengemasan, dan pemasaran digital), penerapan teknologi inovatif, serta pendampingan intensif selama delapan minggu. Hasil evaluasi menunjukkan peningkatan signifikan pengetahuan dan keterampilan peserta, dengan rata-rata nilai post-test yang jauh lebih tinggi dibanding pre-test pada semua modul. Pada tataran praktis, program ini berhasil mendorong adopsi pupuk organik, menurunkan kehilangan hasil panen, meningkatkan kualitas produk sesuai standar supermarket, serta membuka akses pasar digital yang berdampak pada peningkatan pendapatan petani rata-rata sebesar 35%. Secara keseluruhan, program ini terbukti efektif sebagai model pemberdayaan yang mentransformasi ekosistem agribisnis dari hulu ke hilir, menciptakan keberlanjutan dan memperkuat ketahanan ekonomi lokal.
PARADIGMA KRITIS DAN AKSIOLOGI DALAM PENGEMBANGAN MANAJEMEN KEINGINAN DI LEMBAGA BISNIS Rahayu, Elly; Kifti, Wan Mariatul; Muti'ah, Rahma; Mujiatun, Siti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5643

Abstract

Abstract: This riset conceptually explores the analysis of power structures in the management of desires inside modern business organizations via the lens of critical paradigms and how axiological principles such as justice, sustainability, and autonomy might steer business practices towards enhanced ethicality and introspection. The critical paradigm method aims to "uncover" the concealed mechanisms underlying the formation and regulation of desires (for example, via marketing and self-responsibilization) to expose the ideological hegemony that sustains injustice. The action approach, on the other hand, stresses the importance of making moral ideals a part of company plans and practices. The synthesis of recent literature indicates that in the absence of normative values, business practices are susceptible to manipulation, exploitation, and the abuse of power, including market power. Companies that continuously adhere to ethical norms, such as justice, social responsibility, and openness, tend to exhibit greater competitiveness and longevity. This article asserts that establishing critical paradigms in desire management enhances accountability for socio-ecological consequences, while axiological values function as a normative guide to ensure that businesses do not solely "manage desires" for profit but also honor consumer autonomy, maintain distributive justice, and safeguard environmental sustainability. Practical implications necessitate the establishment of corporate policies that prioritize public welfare, in accordance with OECD guidelines on Responsible Business Conduct, coupled with the enhancement of consumer critical literacy to foster collective awareness that enables structural protections against market dominance