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All Journal International Journal of Artificial Intelligence Research Arabiyatuna : Jurnal Bahasa Arab Jurnal Agrium Journal Peqguruang: Conference Series Journal of Agribusiness Science and Rural Development
Anwar, M.
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

 1 
The Influence Of Digital Marketing And Product Quality On Online Purchase Intention Moderated By Product Variation Setiawan, Zunan; Anwar, M.; Judijanto, Loso; Ilyas, Arifai; Elizabeth, Elizabeth
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1330

Abstract

A Because the current online shopping phenomenon continues to grow, businesses must be aware of the importance of digital marketing and providing quality products so that customers can buy goods on the market. This study aims to examine and analyze the influence of digital marketing and product quality on purchase intention with the product variations as an moderating variable in Tokopedia aplication users. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 60 respondent source was distribution of questionnaires to Tokopedia users in Indonesia by online via WhatsApp. The data analysed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the digital marketing and product quality have a significant positive effect on purchase intention, while product variations not have a significant effect on purchase intention in Tokopedia aplication user. The product variations is able to moderate the influence of digital marketing and product quality on purchase intention. The findings of this study can be reference uses as reference for future researchers who will study similar problems. This research can also be used as evaluation material for management of companies that sell products on Tokopedia to pay more attention to digital marketing and product quality in order to make it easier to carry out marketing with a wider reach and increase consumer purchase intention
DETERMINANT OF TURNOVER INTENTION OF EMPLOYEES WITH WORK ENVIRONMENT AS THE INTERVENING VARIABLE Usmar, Usmar; Anwar, M.; Setyowulan, Endang Sarwiningsih; Judijanto, Loso; Tawil, Muhamad Risal
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1305

Abstract

An organization’s incapacity to keep workers may contribute to high level of turnover intention, which will be detrimental to the business. Good employees who are not given the opportunity to progress in the company cause employees to resign from their jobs.This study aims to analyze and examine the influence of transformational leadership, career development and job satisfaction on turnover intention with work environment as an intervening variable at Sinar Bahagia, East Lombok. Regression analysis and quantitative methods are used in this research. The data was collected using questionnaires distributed to all employees Sinar Bahagia. The sampling method used is census sampling technique with a total population of 55 employees. The data analysis with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the transformational leadership, career development and job satisfaction have a significant effect on turnover intention, while work environment not have a significant effect on turnover intention at Sinar Bahagia. The work environment is proven to be able mediate the influence of transformational leadership and job satisfaction on turnover intention. While, work environment is unable to mediate the influence of career development on turnover intentionat Sinar Bahagia. The findings of this study can be reference uses as reference for future researchers who will study similar problems
Analysis Of The Effect Of Incentives And Work Facilities On Work Motivation And Its Impact On Employee Performance Dharmawana, Donny; Anwar, M.; Alatas, Abd. Rahman; Judijanto, Loso; Nainggolan, Hermin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1325

Abstract

This study aims to analyze the effect of incentives and work facilities onwork motivation and its impact on employee performance at PT. KLMNin Jakarta. The approach used is quantitative with data collectionthrough questionnaires. The research sample was 127 respondentsselected using census techniques. Data analysis was carried out usingthe Structural Equation Model (SEM) method based on Partial LeastSquare (PLS) with the help of SmartPLS software version 3.2.9. Theresults of the study indicate that incentives, work facilities, and workmotivation directly have a positive and significant effect on employeeperformance. In addition, the provision of incentives and work facilitiesalso have a positive and significant effect on employee performanceindirectly through work motivation as an intervening variable
Co-Authors Abdissalam, Ahsan Alatas, Abd. Rahman Amni, Fitriatul Arifai Ilyas Busyrah, Busyrah Darmawaty, Ridha Dharmawana, Donny Elizabeth Yohanes Iskandar, Muhammad Joni Jainah, Nor Judijanto, Loso Muhamad Risal Tawil Muhmood, Mostafa Farouk Abdelaleem Nainggolan, Hermin Noor, Fatwiah Setiawan, Zunan Setyowulan, Endang Sarwiningsih Usmar Usmar, Usmar Zafrullah Damanik