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All Journal Jurnal Sinergitas PkM & CSR IJAIT (International Journal of Applied Information Technology) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Empowerment: Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Applied Science SOROT: Jurnal Pengabdian Kepada Masyarakat
Wardani Muhamad
Telkom University
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Journal : Jurnal Abdimas Bina Bangsa

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PENERAPAAN POJOK UMKM UNTUK KATALOG PRODUK CRAFT DAN FASHION PADA KOMUNITAS PPKM KAB.BANDUNG Heru Nugroho; Wardani Muhamad; Agus Maolana Hidayat; Kristina Sisilia; Astadi Pangarso Nugroho; Robbi Hendriyanto
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.557

Abstract

In facing the ban on gathering due to the Covid-19 pandemic, MSMEs in the Craft and Fashion sectors in Bandung who are members of the Paguyuban Pengusaha Kecil dan Menengah (PPKM) community need to find alternative ways to market their products. One effective solution is to use an online catalog. Through online catalogs, MSMEs can easily and effectively display their products through online platforms that can be accessed by many people. This allows MSMEs to expand their market and increase product visibility widely. In addition, the use of online catalogs also helps MSMEs save on marketing costs, increase efficiency in managing businesses, and establish connections with potential customers. Thus, the implementation of online catalogs is an important strategy in marketing and business development for MSMEs in Craft and Fashion
Co-Authors Agung, Anak Agung Gde Agus Maolana Hidayat Anak Agung Gde Agung Andri Kusdiyanto Arlin Ferlina Mochamad Trenggana Astadi Pangarso Budiwati, Sari Dewi Devie Ryana Suchendra Dewi K. Soedarsono Dillak, Rixard George Elis Hernawati Fauzan Aziz Gita Indah Hapsari Guntur Prabawa Kusuma HABIBIE, KHAIRUL Henry Rossi Andrian Heru Nugroho Heru Nugroho Khairul Habibie Kristina Sisilia Maulida, Dinda Putri Mayadewi, Paramitha Paramita Mayadewi Paramitha Mayadewi Pramitha Aulia Ramadhan, M Yusuf Retno Setyorini Rini Handayani Robbi Hendriyanto Sari Dewi Budiwati Sri Widaningsih, Sri Suhardi Suhardi Suhardi Suhardi Suhardi Suhardi Suryatiningsih Taufan Umbara Wahyu Hidayat Wawa Wikusna Yulia Nur Hasanah