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All Journal Excellent Jurnal Promosi Pendidikan Ekonomi DERIVATIF Fokus Ekonomi Social, Humanities, and Educational Studies (SHEs): Conference Series International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Arastirma Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Business Innovation and Research J+Plus: Jurnal Mahasiswa Pendidikan Luar Sekolah
Istiatin, Istiatin
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Implementasi Strategi Marketing Mix 7P di Lembaga Satuan PNF PAUD Nurus Shibyan Kabupaten Lamongan Istiatin, Istiatin; Widodo, Widodo
J+PLUS UNESA Vol. 13 No. 1 (2024): J+PLUS, Juni 2024
Publisher : Jurusan Pendidikan Luar Sekolah Fakultas Ilmu Pendidikan UNESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to describe and analyze the implementation of the 7P marketing mix strategy, as well as supporting and inhibiting factors in increasing the quantity of new students at PAUD Nurus Shibyan. The method used is a descriptive qualitative method with data collection techniques of in-depth interviews, participatory observation, documentation. The data analysis techniques used are data collection, data reduction, data presentation, drawing conclusions. The results obtained, namely the increase in the quantity of new students at SPS Muslimat Nurus Shibyan, cannot yet be measured because it only opened in 2023. KB Nurus Shibyan in 2022/2023 increased by 50%, but in 2023/2024 it decreased by 18%. However, when compared with 2021/2022, it has increased by 23%. Muslimat Nurus Kindergarten decreased 22% in 2022/2023, but in 2023/2024 increased 41% from the previous year. When compared with 2021/2022, there was an increase of 9.7%. In the implementation process, there are supporting and inhibiting factors for the 7P marketing mix strategy in increasing the quantity of new students.
Patient Satisfaction The Seger Waras Pratama Clinic in Polokarto Sukoharjo Pujiyanto, Pujiyanto; Istiatin, Istiatin; Sudarwati, Sudarwati
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10552

Abstract

This research aims to determine the influence simultaneously (simultaneously) and partially of variablestherapeutic communication, service quality, brand image and trust in patient satisfaction at the Pratama Seger Waras Clinic in Polokarto Sukoharjo. This research method uses a quantitative research design. The population in this study were 863 patients at the Pratama Seger Waras Clinic in Polokarto Sukoharjo. The sampling technique used in this research was a purposive sampling technique with a sample size of 86 respondents. Data collection using questionnaires. The data analysis techniques used for statistical analysis are multiple linear regression test, F test, t test, and coefficient of determination. The research results show that therapeutic communication, service quality, brand image and trust simultaneously and significantly influence patient satisfaction at the Pratama Seger Waras Clinic in Polokarto Sukoharjo. Suggestions from this research, Pratama Seger Waras Clinic in Polokarto Sukoharjo continues to improve therapeutic communication, service quality, brand image and existing trust, so that patient satisfaction will increase and be better than before.
Performance Medical Rehabilitation Installation Staff Dr Sardjito Hospital Yogyakarta Wardo, Wardo; Sudarwati, Sudarwati; Istiatin, Istiatin
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10626

Abstract

This research aims to determine the influence simultaneously (simultaneously) or partially of organizational culture variables, financial compensation, role conflict and social support on the performance of the Medical Rehabilitation Installation staff at Dr Sardjito Hospital Yogyakarta This research method uses a quantitative research design. The population of all employees working at the Medical Rehabilitation Installation at Dr Sardjito Hospital Yogyakarta is 55 people. The sampling technique used in this research was a purposive sampling technique with a sample size of 48 respondents. Data collection using questionnaires. The data analysis techniques used for statistical analysis are multiple linear regression test, F test, t test, and coefficient of determination. The research results show that organizational culture, financial compensation, role conflict and social support influence the performance of the Medical Rehabilitation Installation staff at Dr Sardjito Hospital Yogyakarta. Suggestions from this research, the Medical Rehabilitation Installation of Dr Sardjito Hospital Yogyakarta continues to maintain and improve organizational culture, financial compensation, social support and minimize the atmosphere that creates role conflict for staff, so that employee performance will increase and be better than before. Key words: organizational culture, financial compensation, role conflict, social supportS
Teacher Performance Sukoharjo Veteran I High School Koyem, Koyem; Istiatin, Istiatin; Sudarwati, Sudarwati
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11003

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, motivasi, pengalaman kerja dan etos kerja terhadap kinerja guru. Penelitian ini dilakukan pada SMA Veteran 1 Sukoharjo yang beralamatkan di Jalan Dokter Muwardi No.84, Sawah, Gayam, Kecamatan Sukoharjo, Kabupaten Sukoharjo, Jawa Tengah 57514. Waktu penelitian dilakukan selama 3 bulan.Dengan metode sensus diperoleh sampel sebanyak 37 responden.Variabel penelitian terdiri dari variabel dependen yaitu kinerja guru, variabel independen yaitu kompetensi, motivasi, pengalaman kerja dan etos kerja Data Penelitian yang sudah didapat akan dilanjutkan pengolahan data menggunakan alat analiss regresi linier berganda dengan bantuan software statistik SPSS 25. Berdasarkan hasil pengujian hipotesis dan pembahasan yang telah dilakukan maka dapat disimpulkan kompetensi, motivasi, pengalaman kerja dan etos kerja berpengaruh terhadap kinerja guru SMA Veteran 1 Sukoharjo
Performance of Other Health Workers at RSAB Harapan Kita Jakarta Supriyanto, Supriyanto; Istiatin, Istiatin; Sarsono, Sarsono
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11087

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Pelatihan , Kompetensi, Remunerasi Dan Employee Engagement Terhadap Kinerja Tenaga Kesehatan Lain Di RSAB Harapan Kita Jakarta. Penelitian ini adalah penelitian kuantitatif Deskriptif dengan populasi dan sample adalah tenaga kesehatan lain di RSAB Harapan Kita Jakarta sejumlah 70 (Tujuh puluh tujuh) orang. Instrumen penelitian adalah kuisioner dengan skala likert serta analisa Regresi linear berganda. Berdasarkan hasil penelitian tentang Pengaruh Pelatihan , Kompetensi, Remunerasi Dan Employee Engagement Terhadap Kinerja Tenaga Kesehatan Lain Di RSAB Harapan Kita Jakarta, dapat ditarik kesimpulan bahwa Pelatihan , Kompetensi, Remunerasi berpengaruh positif dan signifikan terhadap Kinerja Tenaga Kesehatan Lain Di RSAB Harapan Kita Jakarta. Namun, Employee Engagement berpengaruh negatif dan tidak signifikan terhadap Kinerja Tenaga Kesehatan Lain Di RSAB Harapan Kita Jakarta.
Teacher Performance Sukoharjo Veteran I High School Koyem, Koyem; Istiatin, Istiatin; Sudarwati, Sudarwati
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11324

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, motivasi, pengalaman kerja dan etos kerja terhadap kinerja guru. Penelitian ini dilakukan pada SMA Veteran 1 Sukoharjo yang beralamatkan di Jalan Dokter Muwardi No.84, Sawah, Gayam, Kecamatan Sukoharjo, Kabupaten Sukoharjo, Jawa Tengah 57514. Waktu penelitian dilakukan selama 3 bulan.Dengan metode sensus diperoleh sampel sebanyak 37 responden.Variabel penelitian terdiri dari variabel dependen yaitu kinerja guru, variabel independen yaitu kompetensi, motivasi, pengalaman kerja dan etos kerja Data Penelitian yang sudah didapat akan dilanjutkan pengolahan data menggunakan alat analiss regresi linier berganda dengan bantuan software statistik SPSS 25. Berdasarkan hasil pengujian hipotesis dan pembahasan yang telah dilakukan maka dapat disimpulkan kompetensi, motivasi, pengalaman kerja dan etos kerja berpengaruh terhadap kinerja guru SMA Veteran 1 Sukoharjo
Employee Performance at Agriculture and Fisheries Office, Sukoharjo Regency Windaryanto, Bagas; Istiatin, Istiatin; Sudarwati, Sudarwati
Journal of Business Innovation and Research Vol. 2 No. 2 (2023): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i2.10358

Abstract

This study aims to determine the effect of simultaneously (simultaneously) or partially the variables of communication, competence, motivation and organizational culture on employee performance in the Department of Agriculture and Fisheries, Sukoharjo Regency. This research method uses a quantitative research design. The population of all employees working at the Department of Agriculture and Fisheries of Sukoharjo Regency is 200 employees. The sampling technique used in this study was a purposive sampling technique with a sample of 50 employees. Sampling is in accordance with research (Arikunto, 2019: 112), after calculating 25% of the population. Data collection using a questionnaire. Data analysis technique used statistical analysis, namely multiple linear regression test, F test, t test, and the coefficient of determination. The results of the study show that communication, competence, motivation and organizational culture partially and significantly influence the performance of employees in the Department of Agriculture and Fisheries of Sukoharjo Regency. Suggestions from this study, the Department of Agriculture and Fisheries of Sukoharjo Regency continues to improve existing communication, competence, motivation and organizational culture, so that it will make employee performance increase and become better than before. 
Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten Alfian , Yusuf; Istiatin, Istiatin; Sri Hartono, Sri Hartono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.249

Abstract

The research design uses a quantitative descriptive design. The population is consumers of PT. Jaladara Jaya Trans Klaten and a sample of 97 people using the saturated sample technique, where the entire population is sampled. Linear regression test is used to analyze. The result is that brand image, service and word of mouth each influence PT. Jaladara Jaya Trans Klaten.
Keputusan Pembelian Ditinjau dari Pemasaran TikTok, Citra Merek dan Rating Toko Sinar Kosmetik Sragen Sari , Vika; Istiatin, Istiatin; Damayanti, Ratna
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.857

Abstract

This study aims to determine and explain the influence of TikTok Marketing, Brand Image and Ratings on Customer Purchasing Decisions of Sinar Cosmetics Sragen. The research method uses quantitative research, in the form of a questionnaire. The population in this study were customers of Sinar Cosmetics Shop, Sragen City, who had made online or offline purchases. Of the 900 populations, 90 respondents were taken as a sample using non-probability techniques. The data used in this study is primary data in the form of questionnaires filled out by respondents. The analytical method used is quantitative analysis, multiple linear regression, F test, t test and the coefficient of determination. Based on these research findings, that TikTok Marketing, Brand Image and Ratings have a positive and simultaneous effect on Purchase Decisions. TikTok Marketing, Ratings have a positive and significant effect on purchasing decisions while Brand Image has no positive and significant effect. Purchasing decisions can be explained by the TikTok Marketing variables, brand image and ratings of 31.5%. From the results of multiple linear regression analysis, it is known that the most dominant variable is TikTok Marketing.
DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER Sudarwati, Sudarwati; Istiatin, Istiatin; Pradhana, Eryko Wisnu
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.280-296

Abstract

This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter, the conclusions that can be drawn are as Marketing mix strategy has a significant effect on purchasing decisions, and disruptive marketing innovation. Green marketing does not have a significant effect on purchasing decisions but has a significant effect on disruptive marketing innovation. Social media marketing does not have a significant effect on purchasing decisions but social has a significant effect on disruptive marketing innovation. Disruptive marketing innovation has a significant effect on purchasing decisions but does not moderate or weaken the direction of the relationship between marketing mix strategy and green marketing on purchasing decisions but Marketing innovation moderates or strengthens the direction of the relationship between social media marketing on purchasing decisions.  Keywords: purchasing; disruptive innovation; marketing mix; green marketing; social media
Co-Authors Alfian , Yusuf Andriyansyah, Nova Anggeani, Dewi Anggraini, Nur Fatmawati Anggreini, Ajeng Mulia Cahyono, Natalena Eko DPW, Ida Aryati Edy Supriyanto Eny Kusrini Falasifah, Anna Guntoro, Guntoro Harbiyanto, Wisnu Haryanto Haryanto Hidayat, Yusuf Alfian Ibnu Suryo, Ibnu Suryo Kartika Hendra Titisari Koyem, Koyem Kusumawati, Laili Qodri Legowo Dwi Resihono, Legowo Dwi Resihono Lintang Pamugar Mukti Aji Marwati, Fithri Setya Muhtadi, Tedi Muhtar, Basuki Sukandaru Muktitri, Linda Ambar Mursito, Bambang Nugroho, Ivan Setyo Nuryunanto, Agus Pradhana, Eryko Wisnu Prasetyo, Yokke Irvan Ade Pujiyanto Pujiyanto Puryanti, Ari Tri Rachmi, Novita Raharjo, Sigid Budi Ratna Damayanti Resihono, Legowo Dwi Sakidi, Sakidi Sari , Vika Sarsono Sarsono Setyaningsih, Yayuk Siti Qomariyah Sri Hartono, Sri Sri Hartono, Sri Hartono Sri Mulyani Subagiyo, Didik Sudarwati Sudarwati Surdawarti, Surdawarti Suryana, Dwi Ayu Suryo, Ibnu Tri Nugroho Ts, Kartika Hendra Ts, Kartika Hendta Utami, Raras Wardo, Wardo Wibisono, Nugroho Widodo Widodo Wijaya, Herdis Kurnia Winarno, Eko Windaryanto, Bagas Wintari, Wienka Zaman, Farouq Syaiful