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All Journal Fokus Ekonomi EBSJ Jurnal Masyarakat Merdeka (JMM) JURNAL BISNIS & AKUNTANSI UNSURYA Journal La Sociale BULETIN BISNIS & MANAJEMEN (BBM) Indonesian Journal of Islamic Economics and Finance Fokus Abdimas JIPITI: Jurnal Pengabdian kepada Masyarakat
Wahdi, Nirsetyo
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sharia Cooperative Promotion Strategies and their Role in Increasing Membership Growth Nugroho, Anton Priyo; Wahdi, Nirsetyo; Sudewa, Jaka; Ratnawati; Sattar
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.3018

Abstract

Sharia cooperatives play a strategic role in promoting inclusive economic development by providing financial services aligned with Islamic principles. In recent years, increasing competition among financial institutions has compelled Sharia cooperatives to adopt more adaptive and persuasive promotional strategies to attract new members. This study aims to qualitatively explore the promotional dynamics of Sharia cooperatives and examine how various promotional instruments contribute to membership growth. Unlike conventional studies that rely primarily on qualitative surveys, this research employs an qualitative analytical approach to capture complex patterns, interactions, and non-linear relationships among promotional variables based on empirical field data. The study focuses on key promotional, including social media promotion, community-based marketing, trust-building communication, and perceived Sharia compliance. Data were collected through in-depth interviews, focus group discussions, and institutional documentation from selected Sharia cooperatives. The findings are expected to provide contextual insights into the integration of Islamic values with data-driven promotional strategies. This research contributes to the development of innovative promotion models for Sharia cooperatives by highlighting the potential of artificial intelligence in strengthening strategic decision-making. Practically, the results are anticipated to offer policy-relevant insights for cooperative managers and regulators seeking to enhance the sustainability and competitiveness of Sharia-based financial institutions.
Co-Authors Aep Saefullah Aprih Santoso Ardiyanto, Agil Chandra Murdiono Lisabe Fridatien, Ericke Gusmao, Cristino Harling, Vina N. Van Hartono, Drajat Hartoto, Witjaksono Eko Jaka Sudewa Nugroho, Anton Priyo Purwantini, Sri PUSPITASARI, WAHYU RATNAWATI Rusdianti, Endang S. Amaral, Adolmando Sattar Sattar Sattar, Sattar Slahanti, Masine Surjawati, Surjawati Utari, Vika Marselisna Widowati, Amerti Irvin Wulandari, Iswahyuni Yulianti Yulianti