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Soelaiman, Lydiawati
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Religiosity and Entrepreneurial Intention: A Study of Strawberry Generation Soelaiman, Lydiawati; Saktiana, Galuh Mira
KINERJA Vol. 28 No. 2 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i2.8455

Abstract

This research will be conducted on the Strawberry Generation, better known as Generation Z, aimed at testing religiosity on entrepreneurial intentions mediated by self-efficacy, subjective norms, attitudes, and entrepreneurial motivation. This study uses a non-probability sampling technique with a purposive sampling method, with a sample size of 207 respondents. The analysis tool that will be used is SEM AMOS 22. The influence of self-efficacy, subjective norms, and entrepreneurial attitudes as a mediation of the relationship between religiosity and the intensity of entrepreneurship in Generation Z is significant, meaning that someone religious makes Generation Z have the intention to entrepreneur because it has high self-efficacy, subjective norms and also high entrepreneurial attitudes. Entrepreneurial motivation apparently does not make a religious entrepreneur intend to have an entrepreneur for Generation Z.
THE EFFECT OF SOCIAL MEDIA FOR CUSTOMER RELATIONSHIP MANAGEMENT ON SME’S PERFORMANCE WITH SOCIAL COMPETENCE AND SALES INTENSITY AS MODERATING VARIABLES Satyagraha, Bernardus Aldy; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.186-193

Abstract

Advances in information technology help companies better understand their customers. Social media is one of many ways MSMEs improve their business performance by approaching consumers through Customer Relationship Management (CRM). Truly, an entrepreneur needs social competence to be able to interact well and possess sales intensity to increase the frequency of interaction. Based on this, this research aims to examine the impact of using social media for CRM on MSMEs’ performance with social competence and sales intensity as moderating variables. The sampling technique used for this research is non-probability sampling and the data were collected through questionnaire in the form of a google form distributed to 97 MSME in Jakarta. The results from structural equation modeling (SEM) method and processed using the SmartPLS version 3.3.3 application showed that social media for CRM, social competence and sales intensity positively influence MSMEs’ business performance in Jakarta. This research also showed that social competence doesn’t moderate the influence of using social media for CRM on MSMEs’ business performance in Jakarta, and the sales intensity weakens the effect of using social media for CRM on business performance of MSMEs in Jakarta.
THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON JAKARTA’S CULINARY BUSINESS PERFORMANCE Fransisca, Thalia; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1503-1511

Abstract

Entrepreneurial and market orientation have an essential role in encouraging increased business performance. Entrepreneurial orientation is the business's strategic orientation to perform and decide to strengthen its competitive position. Market orientation is a strategy and approach to respond to the market to meet customer needs. The purpose of this study was to determine the effect of entrepreneurial orientation. Entrepreneurial orientation consists of 5 dimensions: risk-taking, innovativeness, proactiveness, competitive aggressiveness, and autonomy, and the effect of market orientation on the performance of culinary businesses in Jakarta. This study used a sample of 100 culinary business owners in Jakarta who were selected by purposive sampling. The PLS-SEM method is used to analyze data in this study. According to study's research results, entrepreneurial and market orientation have a positive impact on the performance of Jakarta's culinary businesses.
THE INFLUENCE OF MARKET ORIENTATION, TOTAL QUALITY MANAGEMENT AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE AUTOMOTIVE MODIFICATION SECTOR Yohanes, Bryan Raffello; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2152-2159

Abstract

The development of the automotive modification industry is growing along with the development of the motor vehicle industry. Despite being hit by the Covid-19 pandemic, businesses in the automotive modification sector can still survive and are predicted to be a business sector with positive prospects. The purpose of this research is to examine the impact of market orientation, total quality management, and entrepreneurial orientation on business performance. The sample selection technique in this study used non-probability sampling techniques with purposive sampling and snowball sampling methods. The sample obtained in the study was 80 automotive modification business owners in the Jabodetabek area. The SEM-PLS method was used to analyze the data. The results showed a positive and significant influence on market orientation and entrepreneurial orientation on business performance. But total quality management has no significant effect on business performance.
Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness Soelaiman, Lydiawati; Sariutami, Celyn
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p01

Abstract

Indonesian Government has been planning the green economic strategy as an effort to prioritize the environmental sustainability. Green entrepreneurship aligns with this strategy by promoting environmentally-friendly business concept. This research aimed to reveal the effect of green entrepreneurial orientation and entrepreneurial education on green entrepreneurial intention in Jakarta, with environmental awareness as a mediator. Using descriptive quantitative approach, data was gathered through non-probability sampling method by using purposive-sampling technique from 269 young respondents in Jakarta through questionnaires. Data analysis was conducted by using SEM-PLS with the assistance of SmartPLS software version 4. The results show that entrepreneurial education has a significant effect on green entrepreneurial intention, but green entrepreneurial orientation does not significantly affect green entrepreneurial intention in Jakarta. Nevertheless, the effect of green entrepreneurial orientation on green entrepreneurial intention can be fully - mediated by environmental awareness.
DETERMINANTS OF BLOCKCHAIN ADOPTION INTENTION AMONG TECHNOPRENEURIAL SMEs IN INDONESIA Jerico, Hernando; Soelaiman, Lydiawati; Pamungkas, Ary Satria
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ttvdmg80

Abstract

Blockchain semakin diakui sebagai pendorong utama transformasi digital dan sumber keunggulan kompetitif bagi pelaku usaha modern. Namun, tingkat adopsi Blockchain di Indonesia masih rendah akibat keterbatasan literasi digital, infrastruktur yang belum memadai dan kurangnya dukungan ekosistem teknologi. Meskipun demikian, teknologi ini memiliki potensi besar dalam meningkatkan efisiensi, transparansi, dan perlindungan data, yang sangat menguntungkan bagi para pelaku usaha berbasis teknologi. Tujuan dari penelitian adalah mengkaji pengaruh ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, dan kondisi pendukung terhadap niat UMKM technopreneur di Jakarta mengadopsi teknologi blockchain. Pendekatan kuantitatif digunakan dengan melibatkan 98 responden yang dipilih secara purposive. Data dikumpulkan melalui survei daring terstruktur dan dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa keempat konstruk yang diuji berpengaruh positif dan signifikan terhadap niat adopsi blockchain. Temuan ini memperkuat relevansi model UTAUT dalam konteks UMKM technopreneur di negara berkembang, sekaligus memberikan implikasi praktis bagi pembuat kebijakan dan penyedia teknologi dalam membangun ekosistem digital yang inklusif untuk memperkuat kinerja operasional dan daya saing UMKM di Indonesia.   Blockchain has increasingly been recognized as a key driver of digital transformation and a source of competitive advantage for modern businesses. However, the adoption rate of blockchain in Indonesia remains relatively low due to limited digital literacy, inadequate infrastructure, and insufficient technological ecosystem support. Despite these challenges, blockchain technology holds great potential to enhance efficiency, transparency, and data security that offering significant benefits for technology-based enterprises. This study aims to examine the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention among technopreneurial MSMEs in Jakarta to adopt blockchain. A quantitative approach was employed, involving 98 purposively selected respondents. Data were collected through a structured online survey and analyzed using PLS-SEM. The findings reveal that all four constructs have a positive and significant effect on the behavioral intention to adopt blockchain technology. These results reinforce the applicability of the UTAUT model in the context of technopreneurial MSMEs in developing countries. Furthermore, the study provides practical implications for policymakers and technology providers to foster an inclusive digital ecosystem that supports innovation and adoption for enhancing the operational performance and competitiveness of Indonesian MSMEs in the digital era.
Entrepreneurial Mindset and Self-Efficacy as Mechanisms Linking Entrepreneurship Education to Intention Soelaiman, Lydiawati; Halim, Christianson; Pamungkas, Ary Satria
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1672

Abstract

The persistently elevated unemployment rate among Indonesian university graduates highlights the urgent need for sustainable alternative solutions. At universities, optimizing entrepreneurship education is one strategic approach that can be implemented. Although entrepreneurship education is widely assumed to stimulate students’ entrepreneurial intention, prior empirical evidence remains inconclusive, with studies reporting inconsistent outcomes. This study explores how entrepreneurship education contributes to students’ entrepreneurial intention by considering the roles of entrepreneurial mindset and self-efficacy within the Theory of Planned Behavior framework. The study collected primary data from 130 university students in West Jakarta who had completed an entrepreneurship course. Respondents were selected using purposive sampling, and the data were collected through an online questionnaire. The proposed research model was analyzed using PLS-SEM. The results suggest that exposure to entrepreneurship education is associated with stronger entrepreneurial intention among students, both directly and indirectly, with entrepreneurial mindset and self-efficacy serving as mediators. These findings lend empirical support to TPB and emphasize the importance of integrating cognitive and affective dimensions within entrepreneurship education to pursue entrepreneurial careers.
Pelatihan Membatik Berbasis Pendekatan Inklusif sebagai Upaya Pemberdayaan dan Pengembangan Kreativitas bagi Penyandang Disabilitas Soelaiman, Lydiawati; Suparman, Meiske Yunithree; Yusianto, Yusi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 6 No. 1 (2026): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v6i1.11986

Abstract

Pelatihan membatik berbasis pendekatan inklusif dilaksanakan untuk memberdayakan penyandang disabilitas melalui peningkatan keterampilan seni, kepercayaan diri, serta partisipasi sosial. Kondisi kedifabelan tidak boleh menjadi alasan untuk membatasi ruang gerak, karena setiap individu memiliki potensi yang dapat dikembangkan apabila didukung oleh lingkungan dan sumber daya yang tepat. Metode pelaksanaan kegiatan ini dirancang melalui empat tahap, yaitu persiapan, sosialisasi, pelatihan, dan evaluasi. Pelatihan dilaksanakan dengan melibatkan mentor batik dan psikolog untuk memastikan proses kegiatan yang digunakan sensitif terhadap kebutuhan peserta, adaptif dengan tingkat kemampuan serta mendukung kenyamanan emosional. Kegiatan ini diikuti oleh 20 peserta dari beragam disabiltas dan hasil evaluasi menunjukkan antusiasme dan kemampuan beradaptasi dari peserta dalam menyelesaikan karya batik. Hasil evaluasi menunjukkan bahwa keterampilan membatik peserta berada pada kategori baik dengan skor rata-rata 3,14, sedangkan kepercayaan diri dan kemandirian peserta juga berada pada kategori baik dengan skor rata-rata 3,46. Dari aspek partisipasi sosial, hampir seluruh peserta (95%) aktif merespons instruksi pendamping dan menunjukkan karya mereka kepada orang lain, 80% terlibat aktif selama kegiatan, dan 75% mampu melakukan interaksi dengan peserta lain. Metode pengajaran inklusif efektif meningkatkan pemahaman dan membantu peserta dengan hambatan sensorik. Program ini menunjukkan bahwa pemberdayaan seni berbasis kearifan lokal dapat menjadi media efektif dalam mendorong inklusi sosial dan kemandirian penyandang disabilitas.
Co-Authors Andersson, Jonathan Arifin, Jansen Aryon, Debora Christina Buana, Salsabila Ayunda Martsa Catalina, Vanessa Cua, Gerry Michael Demetrius, Felix Djaja, Tara Clarissa Dyah Erny Herwindiati Dyah Larasati, Annita Edssel, Cavel Fransisca, Thalia Gandawijaya, Alberd Gunawan Halim, Christianson Hartojo, Graciella Jocelyn Ian Nurpatria Suryawan Ian Nurpatria Suryawan Jerico, Hernando Keni , Keni Kristanto, Harry Leviani, Marissa Lukito, Alexander Romeo Michelle Chai Mu Minah, Tatu Otto Randa Payangan Pamungkas, Ary Satria Ratna Sari, Vinnetti Rebecca, Kezia Rebecca Saktiana, Galuh Mira Salim, Dionisius Zephaniah Sari, Vinnetti Ratna Sariutami, Celyn Satyagraha, Bernardus Aldy Suparman, Meiske Yunithree Tommy Setiawan Ruslim, Tommy Setiawan Yohanes, Bryan Raffello Yusianto, Yusi