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Soelaiman, Lydiawati
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PENGUATAN POLA PIKIR KEWIRAUSAHAAN MELALUI PROYEK KREATIVITAS DI SEKOLAH MENENGAH Soelaiman, Lydiawati; Dyah Larasati, Annita; Ratna Sari, Vinnetti
Jurnal Bakti Masyarakat Indonesia Vol. 8 No. 2 (2025): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v8i2.34693

Abstract

Sekolah memiliki peran strategis dalam menanamkan pemahaman kewirausahaan sejak dini sebagai bekal siswa menghadapi tantangan masa depan. Kurikulum Merdeka melalui Proyek Penguatan Profil Pelajar Pancasila (P5) mendorong terbentuknya karakter kreatif, inovatif, mandiri, dan bertanggung jawab melalui integrasi pendidikan kewirausahaan dalam pembelajaran. Pendidikan kewirausahaan membekali siswa pengetahuan dan pola pikir kewirausahaan yang adaptif. Kegiatan pengabdian Masyarakat ini dilaksanakan di SMP Tarakanita 2 dalam bentuk program dosen mengajar di sekolah yang bertujuan menumbuhkan pola pikir kewirausahaan pada siswa sejalan dengan penerapan P5. Kegiatan dilaksanakan pada awal semester genap dengan metode pelaksanaan yang terdiri dari pemaparan materi kewirausahaan melalui media presentasi dan video edukatif, serta sesi workshop kreativitas berbasis praktik langsung dengan menciptakan produk kreatif menggunakan bahan dasar kardus bekas. Peserta merupakan siswa kelas VIII dan IX yang terdiri dari 240 siswa. Hasil kegiatan menunjukkan bahwa siswa mampu menghasilkan berbagai produk kreatif. Hal ini menunjukkan bahwa siswa SMP Tarakanita 2 mampu berpikir adaptif, kreatif dan solutif meskipun dengan sumber daya terbatas. Kegiatan ini bertujuan sebagai langkah awal dalam menanamkan pola pikir kewirausahaan yang mendukung budaya inovatif di lingkungan sekolah dan kehidupan sehari-hari.
EKSPLORASI KREATIVITAS DAN JIWA ENTREPRENEURIAL SISWA MELALUI WORKSHOP SENI TIE DYE Soelaiman, Lydiawati; Dyah Larasati, Annita; Ratna Sari, Vinnetti
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 1 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i1.26497

Abstract

The cultivation of an entrepreneurial mindset needs to be nurtured from an early age so that children always think and act entrepreneurially in their daily lives. Entrepreneurship education not only aims to change a person's attitude to meet entrepreneurial criteria, but entrepreneurship education can also improve a person's soft skills and hard skills in entrepreneurship. Building an entrepreneurial spirit is not just about educating children to become entrepreneurs, but also about developing character traits that draw strength from entrepreneurial elements, such as maintaining self-quality to work hard, taking risks, perseverance, being honest, and being creative. This community service activity was conducted with the theme of exploring creativity and entrepreneurial spirit through tie-dye art. The event took place at a private school in Central Jakarta. The activity was designed to be relevant with students’ learning activities and to have educational, creative, and enjoyable values. The method used to deliver this program involved seminars and workshops on tie-dye shirts and tote bags. Tie-dye art can enhance students' creativity and also provide ideas for potential businesses from simple creations. Participants responded positively to this activity both in the seminar and creativity workshop sessions. It is hoped that through this activity, students' creativity and entrepreneurial spirit will be further honed ABSTRAK Penanaman jiwa kewirausahaan perlu ditumbuhkan sejak usia dini agar anak selalu berpikir dan bertindak entrepreneurial dalam kesehariannya. Pendidikan kewirausahaan tidak hanya bertujuan mengubah sikap seseorang agar memenuhi kriteria kewirausahaan namun pendidikan kewirausahaan juga dapat meningkatkan soft skill dan hard skill seseorang dalam berwirausaha. Membangun jiwa kewirausahaan bukan dimaknai hanya mendidik anak menjadi wirausaha tetapi membangun karakter yang memiliki kekuatan dari unsur kewirausahaan seperti menjaga kualitas diri agar selalu bekerja keras, berani mengambil resiko, pantang menyerah, kejujuran, dan kreatif. Kegiatan pengabdian kepada Masyarakat ini mengangkat tema kegiatan untuk mengeksplorasi kreativitas dan jiwa entrepreneurial melalui seni tie dye. Kegiatan ini diselenggarakan di salah satu sekolah swasta di Jakarta Pusat. Kegiatan dirancang agar relevan dengan aktivitas pembelajaran siswa serta memiliki manfaat dan bernilai edukatif, kreatif, serta menyenangkan. Metode yang digunakan untuk menyampaikan program ini menggunakan seminar dan workshop pembuatan kaos dan tas tie dye. Seni tie dye dapat mengembangkan kreativitas siswa dan juga memberi ide peluang usaha dari hasil karya yang sederhana. Para peserta merespon dengan positif kegiatan ini baik dalam sesi seminar maupun workshop kreativitas. Kegiatan ini tidak hanya memberikan manfaat kepada siswa tetapi juga memberikan pengalaman kepada mahasiswa sebagai tim PKM untuk mengaplikasikan pengetahuan yang dimiliki di bangku kuliah untuk diterapkan di Masyarakat.
Religiosity and Entrepreneurial Intention: A Study of Strawberry Generation Soelaiman, Lydiawati; Saktiana, Galuh Mira
KINERJA Vol. 28 No. 2 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i2.8455

Abstract

This research will be conducted on the Strawberry Generation, better known as Generation Z, aimed at testing religiosity on entrepreneurial intentions mediated by self-efficacy, subjective norms, attitudes, and entrepreneurial motivation. This study uses a non-probability sampling technique with a purposive sampling method, with a sample size of 207 respondents. The analysis tool that will be used is SEM AMOS 22. The influence of self-efficacy, subjective norms, and entrepreneurial attitudes as a mediation of the relationship between religiosity and the intensity of entrepreneurship in Generation Z is significant, meaning that someone religious makes Generation Z have the intention to entrepreneur because it has high self-efficacy, subjective norms and also high entrepreneurial attitudes. Entrepreneurial motivation apparently does not make a religious entrepreneur intend to have an entrepreneur for Generation Z.
THE EFFECT OF SOCIAL MEDIA FOR CUSTOMER RELATIONSHIP MANAGEMENT ON SME’S PERFORMANCE WITH SOCIAL COMPETENCE AND SALES INTENSITY AS MODERATING VARIABLES Satyagraha, Bernardus Aldy; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.186-193

Abstract

Advances in information technology help companies better understand their customers. Social media is one of many ways MSMEs improve their business performance by approaching consumers through Customer Relationship Management (CRM). Truly, an entrepreneur needs social competence to be able to interact well and possess sales intensity to increase the frequency of interaction. Based on this, this research aims to examine the impact of using social media for CRM on MSMEs’ performance with social competence and sales intensity as moderating variables. The sampling technique used for this research is non-probability sampling and the data were collected through questionnaire in the form of a google form distributed to 97 MSME in Jakarta. The results from structural equation modeling (SEM) method and processed using the SmartPLS version 3.3.3 application showed that social media for CRM, social competence and sales intensity positively influence MSMEs’ business performance in Jakarta. This research also showed that social competence doesn’t moderate the influence of using social media for CRM on MSMEs’ business performance in Jakarta, and the sales intensity weakens the effect of using social media for CRM on business performance of MSMEs in Jakarta.
THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON JAKARTA’S CULINARY BUSINESS PERFORMANCE Fransisca, Thalia; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1503-1511

Abstract

Entrepreneurial and market orientation have an essential role in encouraging increased business performance. Entrepreneurial orientation is the business's strategic orientation to perform and decide to strengthen its competitive position. Market orientation is a strategy and approach to respond to the market to meet customer needs. The purpose of this study was to determine the effect of entrepreneurial orientation. Entrepreneurial orientation consists of 5 dimensions: risk-taking, innovativeness, proactiveness, competitive aggressiveness, and autonomy, and the effect of market orientation on the performance of culinary businesses in Jakarta. This study used a sample of 100 culinary business owners in Jakarta who were selected by purposive sampling. The PLS-SEM method is used to analyze data in this study. According to study's research results, entrepreneurial and market orientation have a positive impact on the performance of Jakarta's culinary businesses.
THE INFLUENCE OF MARKET ORIENTATION, TOTAL QUALITY MANAGEMENT AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE AUTOMOTIVE MODIFICATION SECTOR Yohanes, Bryan Raffello; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2152-2159

Abstract

The development of the automotive modification industry is growing along with the development of the motor vehicle industry. Despite being hit by the Covid-19 pandemic, businesses in the automotive modification sector can still survive and are predicted to be a business sector with positive prospects. The purpose of this research is to examine the impact of market orientation, total quality management, and entrepreneurial orientation on business performance. The sample selection technique in this study used non-probability sampling techniques with purposive sampling and snowball sampling methods. The sample obtained in the study was 80 automotive modification business owners in the Jabodetabek area. The SEM-PLS method was used to analyze the data. The results showed a positive and significant influence on market orientation and entrepreneurial orientation on business performance. But total quality management has no significant effect on business performance.
Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness Soelaiman, Lydiawati; Sariutami, Celyn
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p01

Abstract

Indonesian Government has been planning the green economic strategy as an effort to prioritize the environmental sustainability. Green entrepreneurship aligns with this strategy by promoting environmentally-friendly business concept. This research aimed to reveal the effect of green entrepreneurial orientation and entrepreneurial education on green entrepreneurial intention in Jakarta, with environmental awareness as a mediator. Using descriptive quantitative approach, data was gathered through non-probability sampling method by using purposive-sampling technique from 269 young respondents in Jakarta through questionnaires. Data analysis was conducted by using SEM-PLS with the assistance of SmartPLS software version 4. The results show that entrepreneurial education has a significant effect on green entrepreneurial intention, but green entrepreneurial orientation does not significantly affect green entrepreneurial intention in Jakarta. Nevertheless, the effect of green entrepreneurial orientation on green entrepreneurial intention can be fully - mediated by environmental awareness.
DETERMINANTS OF BLOCKCHAIN ADOPTION INTENTION AMONG TECHNOPRENEURIAL SMEs IN INDONESIA Jerico, Hernando; Soelaiman, Lydiawati; Pamungkas, Ary Satria
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ttvdmg80

Abstract

Blockchain semakin diakui sebagai pendorong utama transformasi digital dan sumber keunggulan kompetitif bagi pelaku usaha modern. Namun, tingkat adopsi Blockchain di Indonesia masih rendah akibat keterbatasan literasi digital, infrastruktur yang belum memadai dan kurangnya dukungan ekosistem teknologi. Meskipun demikian, teknologi ini memiliki potensi besar dalam meningkatkan efisiensi, transparansi, dan perlindungan data, yang sangat menguntungkan bagi para pelaku usaha berbasis teknologi. Tujuan dari penelitian adalah mengkaji pengaruh ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, dan kondisi pendukung terhadap niat UMKM technopreneur di Jakarta mengadopsi teknologi blockchain. Pendekatan kuantitatif digunakan dengan melibatkan 98 responden yang dipilih secara purposive. Data dikumpulkan melalui survei daring terstruktur dan dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa keempat konstruk yang diuji berpengaruh positif dan signifikan terhadap niat adopsi blockchain. Temuan ini memperkuat relevansi model UTAUT dalam konteks UMKM technopreneur di negara berkembang, sekaligus memberikan implikasi praktis bagi pembuat kebijakan dan penyedia teknologi dalam membangun ekosistem digital yang inklusif untuk memperkuat kinerja operasional dan daya saing UMKM di Indonesia.   Blockchain has increasingly been recognized as a key driver of digital transformation and a source of competitive advantage for modern businesses. However, the adoption rate of blockchain in Indonesia remains relatively low due to limited digital literacy, inadequate infrastructure, and insufficient technological ecosystem support. Despite these challenges, blockchain technology holds great potential to enhance efficiency, transparency, and data security that offering significant benefits for technology-based enterprises. This study aims to examine the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention among technopreneurial MSMEs in Jakarta to adopt blockchain. A quantitative approach was employed, involving 98 purposively selected respondents. Data were collected through a structured online survey and analyzed using PLS-SEM. The findings reveal that all four constructs have a positive and significant effect on the behavioral intention to adopt blockchain technology. These results reinforce the applicability of the UTAUT model in the context of technopreneurial MSMEs in developing countries. Furthermore, the study provides practical implications for policymakers and technology providers to foster an inclusive digital ecosystem that supports innovation and adoption for enhancing the operational performance and competitiveness of Indonesian MSMEs in the digital era.
Entrepreneurial Mindset and Self-Efficacy as Mechanisms Linking Entrepreneurship Education to Intention Soelaiman, Lydiawati; Halim, Christianson; Pamungkas, Ary Satria
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1672

Abstract

The persistently elevated unemployment rate among Indonesian university graduates highlights the urgent need for sustainable alternative solutions. At universities, optimizing entrepreneurship education is one strategic approach that can be implemented. Although entrepreneurship education is widely assumed to stimulate students’ entrepreneurial intention, prior empirical evidence remains inconclusive, with studies reporting inconsistent outcomes. This study explores how entrepreneurship education contributes to students’ entrepreneurial intention by considering the roles of entrepreneurial mindset and self-efficacy within the Theory of Planned Behavior framework. The study collected primary data from 130 university students in West Jakarta who had completed an entrepreneurship course. Respondents were selected using purposive sampling, and the data were collected through an online questionnaire. The proposed research model was analyzed using PLS-SEM. The results suggest that exposure to entrepreneurship education is associated with stronger entrepreneurial intention among students, both directly and indirectly, with entrepreneurial mindset and self-efficacy serving as mediators. These findings lend empirical support to TPB and emphasize the importance of integrating cognitive and affective dimensions within entrepreneurship education to pursue entrepreneurial careers.
The Effectiveness of Entrepreneurship Education on Students’ Self-Efficacy and Entrepreneurial Intention: A Comparative Study of Major Cities in Indonesia Soelaiman, Lydiawati; Keni, Keni; Chin, Tay Lee
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2026)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v14n1.p75-96

Abstract

Objective: Entrepreneurship has become a strategic solution to address unemployment in Indonesia, where the entrepreneurial ration remains relatively low at only 3.47%. This study investigates the role of entrepreneurship education in enhancing students’ entrepreneurial self-efficacy and entrepreneurial intention within the context of higher education in Indonesian. Method: Using quantitative approach, this study utilizes PLS-SEM to examine relationship among constructs, while PLS-MGA was used to assess regional differences across. Samples consist of 537 undergraduate students who had participated in entrepreneurship education programs at excellent-status higher education institutions in Jakarta, Bandung, and Surabaya, selected through purposive sampling.  Results:  The result reveals that entrepreneurial education has a significant effect on both entrepreneurial intention and entrepreneurial self-efficacy. Furthermore, entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and entrepreneurial intention. The MGA results show no significant differences across the three cities, except for the effect of entrepreneurship education on self-efficacy between Jakarta and Surabaya.  Novelty: Overall, the findings suggest relatively consistent effects of entrepreneurship education across major urban areas in Java. This study provides practical implication for developing experience-based entrepreneurship programs in HEIs.
Co-Authors Adrianto, Fajri Andersson, Jonathan Arifin, Jansen Aryon, Debora Christina Buana, Salsabila Ayunda Martsa Catalina, Vanessa Chin, Tay Lee Cua, Gerry Michael Demetrius, Felix Djaja, Tara Clarissa Dyah Erny Herwindiati Dyah Larasati, Annita Edssel, Cavel Fransisca, Thalia Gandawijaya, Alberd Gunawan Halim, Christianson Hartojo, Graciella Jocelyn Ian Nurpatria Suryawan Ian Nurpatria Suryawan Jerico, Hernando Keni , Keni Keni Keni Kristanto, Harry Leviani, Marissa Lukito, Alexander Romeo Michelle Chai Mu Minah, Tatu Otto Randa Payangan Pamungkas, Ary Satria Putra, Jonathan Ratna Sari, Vinnetti Rebecca, Kezia Rebecca Ruslie, Elyvan Saktiana, Galuh Mira Salim, Dionisius Zephaniah Sari, Vinnetti Ratna Sariutami, Celyn Satyagraha, Bernardus Aldy Styadinata, Daniel Sebastian Tay Lee Chin Tommy Setiawan Ruslim, Tommy Setiawan Yohanes, Bryan Raffello