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Soelaiman, Lydiawati
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGUATAN POLA PIKIR KEWIRAUSAHAAN MELALUI PROYEK KREATIVITAS DI SEKOLAH MENENGAH Soelaiman, Lydiawati; Dyah Larasati, Annita; Ratna Sari, Vinnetti
Jurnal Bakti Masyarakat Indonesia Vol. 8 No. 2 (2025): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v8i2.34693

Abstract

Sekolah memiliki peran strategis dalam menanamkan pemahaman kewirausahaan sejak dini sebagai bekal siswa menghadapi tantangan masa depan. Kurikulum Merdeka melalui Proyek Penguatan Profil Pelajar Pancasila (P5) mendorong terbentuknya karakter kreatif, inovatif, mandiri, dan bertanggung jawab melalui integrasi pendidikan kewirausahaan dalam pembelajaran. Pendidikan kewirausahaan membekali siswa pengetahuan dan pola pikir kewirausahaan yang adaptif. Kegiatan pengabdian Masyarakat ini dilaksanakan di SMP Tarakanita 2 dalam bentuk program dosen mengajar di sekolah yang bertujuan menumbuhkan pola pikir kewirausahaan pada siswa sejalan dengan penerapan P5. Kegiatan dilaksanakan pada awal semester genap dengan metode pelaksanaan yang terdiri dari pemaparan materi kewirausahaan melalui media presentasi dan video edukatif, serta sesi workshop kreativitas berbasis praktik langsung dengan menciptakan produk kreatif menggunakan bahan dasar kardus bekas. Peserta merupakan siswa kelas VIII dan IX yang terdiri dari 240 siswa. Hasil kegiatan menunjukkan bahwa siswa mampu menghasilkan berbagai produk kreatif. Hal ini menunjukkan bahwa siswa SMP Tarakanita 2 mampu berpikir adaptif, kreatif dan solutif meskipun dengan sumber daya terbatas. Kegiatan ini bertujuan sebagai langkah awal dalam menanamkan pola pikir kewirausahaan yang mendukung budaya inovatif di lingkungan sekolah dan kehidupan sehari-hari.
EKSPLORASI KREATIVITAS DAN JIWA ENTREPRENEURIAL SISWA MELALUI WORKSHOP SENI TIE DYE Soelaiman, Lydiawati; Dyah Larasati, Annita; Ratna Sari, Vinnetti
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 1 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i1.26497

Abstract

The cultivation of an entrepreneurial mindset needs to be nurtured from an early age so that children always think and act entrepreneurially in their daily lives. Entrepreneurship education not only aims to change a person's attitude to meet entrepreneurial criteria, but entrepreneurship education can also improve a person's soft skills and hard skills in entrepreneurship. Building an entrepreneurial spirit is not just about educating children to become entrepreneurs, but also about developing character traits that draw strength from entrepreneurial elements, such as maintaining self-quality to work hard, taking risks, perseverance, being honest, and being creative. This community service activity was conducted with the theme of exploring creativity and entrepreneurial spirit through tie-dye art. The event took place at a private school in Central Jakarta. The activity was designed to be relevant with students’ learning activities and to have educational, creative, and enjoyable values. The method used to deliver this program involved seminars and workshops on tie-dye shirts and tote bags. Tie-dye art can enhance students' creativity and also provide ideas for potential businesses from simple creations. Participants responded positively to this activity both in the seminar and creativity workshop sessions. It is hoped that through this activity, students' creativity and entrepreneurial spirit will be further honed ABSTRAK Penanaman jiwa kewirausahaan perlu ditumbuhkan sejak usia dini agar anak selalu berpikir dan bertindak entrepreneurial dalam kesehariannya. Pendidikan kewirausahaan tidak hanya bertujuan mengubah sikap seseorang agar memenuhi kriteria kewirausahaan namun pendidikan kewirausahaan juga dapat meningkatkan soft skill dan hard skill seseorang dalam berwirausaha. Membangun jiwa kewirausahaan bukan dimaknai hanya mendidik anak menjadi wirausaha tetapi membangun karakter yang memiliki kekuatan dari unsur kewirausahaan seperti menjaga kualitas diri agar selalu bekerja keras, berani mengambil resiko, pantang menyerah, kejujuran, dan kreatif. Kegiatan pengabdian kepada Masyarakat ini mengangkat tema kegiatan untuk mengeksplorasi kreativitas dan jiwa entrepreneurial melalui seni tie dye. Kegiatan ini diselenggarakan di salah satu sekolah swasta di Jakarta Pusat. Kegiatan dirancang agar relevan dengan aktivitas pembelajaran siswa serta memiliki manfaat dan bernilai edukatif, kreatif, serta menyenangkan. Metode yang digunakan untuk menyampaikan program ini menggunakan seminar dan workshop pembuatan kaos dan tas tie dye. Seni tie dye dapat mengembangkan kreativitas siswa dan juga memberi ide peluang usaha dari hasil karya yang sederhana. Para peserta merespon dengan positif kegiatan ini baik dalam sesi seminar maupun workshop kreativitas. Kegiatan ini tidak hanya memberikan manfaat kepada siswa tetapi juga memberikan pengalaman kepada mahasiswa sebagai tim PKM untuk mengaplikasikan pengetahuan yang dimiliki di bangku kuliah untuk diterapkan di Masyarakat.
Religiosity and Entrepreneurial Intention: A Study of Strawberry Generation Soelaiman, Lydiawati; Saktiana, Galuh Mira
KINERJA Vol. 28 No. 2 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i2.8455

Abstract

This research will be conducted on the Strawberry Generation, better known as Generation Z, aimed at testing religiosity on entrepreneurial intentions mediated by self-efficacy, subjective norms, attitudes, and entrepreneurial motivation. This study uses a non-probability sampling technique with a purposive sampling method, with a sample size of 207 respondents. The analysis tool that will be used is SEM AMOS 22. The influence of self-efficacy, subjective norms, and entrepreneurial attitudes as a mediation of the relationship between religiosity and the intensity of entrepreneurship in Generation Z is significant, meaning that someone religious makes Generation Z have the intention to entrepreneur because it has high self-efficacy, subjective norms and also high entrepreneurial attitudes. Entrepreneurial motivation apparently does not make a religious entrepreneur intend to have an entrepreneur for Generation Z.
THE EFFECT OF SOCIAL MEDIA FOR CUSTOMER RELATIONSHIP MANAGEMENT ON SME’S PERFORMANCE WITH SOCIAL COMPETENCE AND SALES INTENSITY AS MODERATING VARIABLES Satyagraha, Bernardus Aldy; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.186-193

Abstract

Advances in information technology help companies better understand their customers. Social media is one of many ways MSMEs improve their business performance by approaching consumers through Customer Relationship Management (CRM). Truly, an entrepreneur needs social competence to be able to interact well and possess sales intensity to increase the frequency of interaction. Based on this, this research aims to examine the impact of using social media for CRM on MSMEs’ performance with social competence and sales intensity as moderating variables. The sampling technique used for this research is non-probability sampling and the data were collected through questionnaire in the form of a google form distributed to 97 MSME in Jakarta. The results from structural equation modeling (SEM) method and processed using the SmartPLS version 3.3.3 application showed that social media for CRM, social competence and sales intensity positively influence MSMEs’ business performance in Jakarta. This research also showed that social competence doesn’t moderate the influence of using social media for CRM on MSMEs’ business performance in Jakarta, and the sales intensity weakens the effect of using social media for CRM on business performance of MSMEs in Jakarta.
THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON JAKARTA’S CULINARY BUSINESS PERFORMANCE Fransisca, Thalia; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1503-1511

Abstract

Entrepreneurial and market orientation have an essential role in encouraging increased business performance. Entrepreneurial orientation is the business's strategic orientation to perform and decide to strengthen its competitive position. Market orientation is a strategy and approach to respond to the market to meet customer needs. The purpose of this study was to determine the effect of entrepreneurial orientation. Entrepreneurial orientation consists of 5 dimensions: risk-taking, innovativeness, proactiveness, competitive aggressiveness, and autonomy, and the effect of market orientation on the performance of culinary businesses in Jakarta. This study used a sample of 100 culinary business owners in Jakarta who were selected by purposive sampling. The PLS-SEM method is used to analyze data in this study. According to study's research results, entrepreneurial and market orientation have a positive impact on the performance of Jakarta's culinary businesses.
THE INFLUENCE OF MARKET ORIENTATION, TOTAL QUALITY MANAGEMENT AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE AUTOMOTIVE MODIFICATION SECTOR Yohanes, Bryan Raffello; Soelaiman, Lydiawati
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2152-2159

Abstract

The development of the automotive modification industry is growing along with the development of the motor vehicle industry. Despite being hit by the Covid-19 pandemic, businesses in the automotive modification sector can still survive and are predicted to be a business sector with positive prospects. The purpose of this research is to examine the impact of market orientation, total quality management, and entrepreneurial orientation on business performance. The sample selection technique in this study used non-probability sampling techniques with purposive sampling and snowball sampling methods. The sample obtained in the study was 80 automotive modification business owners in the Jabodetabek area. The SEM-PLS method was used to analyze the data. The results showed a positive and significant influence on market orientation and entrepreneurial orientation on business performance. But total quality management has no significant effect on business performance.
Co-Authors Adrianto, Fajri Andersson, Jonathan Arifin, Jansen Aryon, Debora Christina Buana, Salsabila Ayunda Martsa Catalina, Vanessa Cua, Gerry Michael Demetrius, Felix Djaja, Tara Clarissa Dyah Erny Herwindiati Dyah Larasati, Annita Edssel, Cavel Fransisca, Thalia Gandawijaya, Alberd Gunawan Hartojo, Graciella Jocelyn Ian Nurpatria Suryawan Ian Nurpatria Suryawan Keni , Keni Keni Keni Kristanto, Harry Leviani, Marissa Lukito, Alexander Romeo Michelle Chai Mu Minah, Tatu Otto Randa Payangan Ratna Sari, Vinnetti Rebecca, Kezia Rebecca Saktiana, Galuh Mira Salim, Dionisius Zephaniah Sari, Vinnetti Ratna Sariutami, Celyn Satyagraha, Bernardus Aldy Styadinata, Daniel Sebastian Tay Lee Chin Tommy Setiawan Ruslim, Tommy Setiawan Yohanes, Bryan Raffello