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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi KEUNIS Ekspektra: Jurnal Bisnis & Manajemen Jurnal SOLMA Stability: Journal of Management and Business Shirkah: Journal of Economics and Business JABE (Journal of Applied Business and Economic) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Madaniya Unri Conference Series: Community Engagement ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Social And Economics Research Dharma Jnana Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration EMAS Jurnal Studi Manajemen Bisnis journal of social and economic research Financial and Accounting Indonesian Research
Faridhatun Faidah
Universitas Muria Kudus
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Applied Business and Technology

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Customer Satisfaction in the Era of Competition 5.0 Andri Irawan; Dina Lusianti; Faridhatun Faidah
Journal of Applied Business and Technology Vol. 4 No. 2 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i2.127

Abstract

This study aims to examine the effect of store atmosphere, customer experience, facilities, and price on customer satisfaction at Papa Ron’s Pizza Kudus restaurant. This research uses quantitative research methods. Collecting data in this study using a questionnaire. The population in this study were customers of the Papa Ron’s Pizza Kudus restaurant. Sampling was carried out using a non-probability sampling technique with a total sample of 100 customers by taking the number of samples using the Lemeshow method. The test tool uses are the Statistical Program for Social Sciences (SPSS) Version 23. The results show that the store atmosphere, customer experience, facilities, and price variables simultaneously influence customer satisfaction. Furthermore, the store atmosphere variable has a positive and significant effect, then the customer experience variable has a positive and significant, the facilities variable has a positive and insignificant effect, then the price variable has a positive and significant effect on customer satisfaction.
Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.144

Abstract

This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. Analysis of data used Structural Equation Modeling operated through the AMOS program. The results are entrepreneurial orientation does not have a significant direct effect on competitive advantage. Distribution channel strategy directly affects competitive advantage, and entrepreneurial orientation has no significant direct effect on entrepreneurial success. Distribution channel strategy has a direct effect on entrepreneurial success. Competitive advantage has a direct effect on entrepreneurial success. Competitive advantage can mediate the influence of entrepreneurial orientation on entrepreneurial success, and competitive advantage can mediate the influence of distribution channel strategy on entrepreneurial success as partial mediation.
Co-Authors Adisti, Yuniar Rahma Amir Mahmud Andri Irawan Andriani, Evana Aprilia Whetyningtyas Arif, Ahmad Syaiful Arumsari, Nurul Rizka Azka Nawalia Puteri Cahyani, Nila Dennyca Hendriyanto Nugroho Dian Alif Wilda Ningrum Dian Wismar’ein Dina Lusianti Dwi Cahyaningdyah Etni Marliana Ferdian, Ilham Alfariz Firda, Shynes Gilang Puspita Rini Hening Karatri, Rhealin Hutomo Rusdianto Hutomo Rusdianto Hutomo Rusdianto, Hutomo Ida Nur Aeni Joko Utomo Keke Tamara Fahira Khofsoh, Sania Lailyah, Nurzahroh Maesaroh, Titik Maesaroh Mochamad Edris Munawaroh, Wahidatul Nadia, Linda Putri Nila Cahyani Nurzahroh Lailyah Rhealin Hening Karatri Rina, Rina Amalia Putri Salman Alfarisi Setiyanto, Aji SUPRIYONO Sutono Sutono Tri Utami Yus Tiana, Melani