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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi KEUNIS Ekspektra: Jurnal Bisnis & Manajemen Jurnal SOLMA Stability: Journal of Management and Business Shirkah: Journal of Economics and Business JABE (Journal of Applied Business and Economic) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Madaniya Unri Conference Series: Community Engagement ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Social And Economics Research Dharma Jnana Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration EMAS Jurnal Studi Manajemen Bisnis journal of social and economic research Financial and Accounting Indonesian Research
Faridhatun Faidah
Universitas Muria Kudus
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Student Research Exploration

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Purchasing decision behavior of kudus residents on amanda brownies Firda, Shynes; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 1 No. 2: July 2023
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v1i2.146

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on purchasing decisions for Amanda Brownies Kudus products. The problem in this study is that there was a decrease in the percentage of the top brand index value for the branded brownies category carried out by the frontier consulting agency, price perception by consumers who judge Amanda's brownies to be more expensive than another competitor. Several consumer reviews state that the quality of brownie products is still lacking. The sample in this study amounted to 110 respondents, using a purposive sampling technique. This study uses multiple linear regression analysis. The results of this study indicated that brand image has a positive and significant effect on purchasing decisions, price perceptions have a negative and insignificant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. Brand image, price perception, and product quality positively and significantly affect purchasing decisions.
Impact of product design and sales promotion on eiger customer loyalty Adisti, Yuniar Rahma; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.242

Abstract

The needs of society and developing lifestyles will result in hobbies also developing, such as the hobby of adventuring in the wild. One brand of outdoor equipment is Eiger. This research analyzes the influence of Product Design and sales Promotion on Customer Loyalty through Consumer Satisfaction. The object of this research is the Eiger product in Kudus. The data used in this research was by distributing questionnaires via online form. The instrument test in this study used a reliability test and validity test. The analytical tool in this research uses SEM-AMOS. This research shows that product design has no effect on consumer satisfaction. Sales promotions have a positive and significant effect on consumer satisfaction. Product design has a positive and significant effect on customer loyalty. Sales promotions do not affect customer loyalty. Consumer satisfaction does not affect customer loyalty. Product design and sales promotions on customer loyalty through consumer satisfaction have a weak mediating influence. Product design, sales promotions, and consumer satisfaction are important in shaping consumer perceptions of loyalty. This perception will influence customer attitudes and behavior. Therefore, companies must design good strategies so that consumers can behave and behave as expected.
Impact of sales promotion and product quality on zoya customer purchase interest Rina, Rina Amalia Putri; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.243

Abstract

This research analyses the influence of Sales Promotion and product Quality on Purchase Interest through Brand Awareness. This is a significant concern because product quality is an important thing that every company must strive for if it wants to compete in the market. The object of this research is Zoya Kudus. The sampling technique used purposive sampling with the rule of thumb formula to produce a sample of 120. The analysis tool in this research used SEM-AMOS. This research shows that Sales Promotion and Product Quality have a positive and significant effect on Brand Awareness. Sales Promotion and product quality have influenced purchase Intention. Sales promotion on purchasing interest through brand awareness influences partial mediation. Product quality on purchase intention through brand awareness has a mediating influence, but the influence is weak.
Co-Authors Adisti, Yuniar Rahma Amir Mahmud Andri Irawan Andriani, Evana Aprilia Whetyningtyas Arif, Ahmad Syaiful Arumsari, Nurul Rizka Azka Nawalia Puteri Cahyani, Nila Dennyca Hendriyanto Nugroho Dian Alif Wilda Ningrum Dian Wismar’ein Dina Lusianti Dwi Cahyaningdyah Etni Marliana Ferdian, Ilham Alfariz Firda, Shynes Gilang Puspita Rini Hening Karatri, Rhealin Hutomo Rusdianto Hutomo Rusdianto Hutomo Rusdianto, Hutomo Ida Nur Aeni Joko Utomo Keke Tamara Fahira Khofsoh, Sania Lailyah, Nurzahroh Maesaroh, Titik Maesaroh Mochamad Edris Munawaroh, Wahidatul Nadia, Linda Putri Nila Cahyani Nurzahroh Lailyah Rhealin Hening Karatri Rina, Rina Amalia Putri Salman Alfarisi Setiyanto, Aji SUPRIYONO Sutono Sutono Tri Utami Yus Tiana, Melani