Article Per Year (5 Year)
p-Index From 2020 - 2025
1.99
P-Index
This Author published in this journals
All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang JURNAL ILMIAH MATEMATIKA DAN TERAPAN Jusikom: Jurnal Sistem Informasi Ilmu Komputer NURSING UPDATE JURNAL ILMIAH ILMU KEPERAWATAN Journal La Sociale Journal of Computer Science and Informatics Engineering Publikasi Riset Mahasiswa Manajemen Jurnal Restorasi Hukum Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Pengabdian Sosial Journal of Innovative and Creativity Jurnal Pengabdian Rekayasa dan Wirausaha
Rivaldi, Rivaldi
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Ulang Pada Usaha Air Masak Isi Ulang Asyraf Di Dusun Sempurna Alam Rivaldi, Rivaldi; Anwar, Arfianti Novita; Kurniawan, Hendry
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study purpose was to empirically analyze the influence of customer satisfaction on the repurchase decisions of consumers at the Asyraf boiled refill water business, a local UMKM in Dusun Sempurna Alam. In an increasingly competitive market, customer retention is a key factor for business sustainability. This research was prompted by the observation of fluctuating sales data, which suggests that while there is a base of loyal customers, their repurchase behavior is not consistently stable, highlighting the critical need to understand the role of satisfaction in fostering loyalty. Materials and methods. This study utilized a quantitative approach with a causal research design. The sample consisted of 50 customers selected through purposive sampling, with the criterion of having made at least two purchases. Primary data were collected via an online questionnaire distributed through Google Forms, employing a 5-point Likert scale. Data analysis was conducted using simple linear regression after the data successfully passed validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). Results. The findings confirmed a positive and statistically significant effect of customer satisfaction on repurchase decisions. The regression analysis yielded the equation Y = 4.985 + 0.572X. The significance of this relationship was supported by the t-test, which showed a t-value of 10.583, significantly higher than the t-table value of 1.676 at a 0.05 significance level. Furthermore, the coefficient of determination (Adjusted R²) was 0.694, indicating that customer satisfaction accounts for 69.4% of the variance in repurchase decisions. Conclusions. Customer satisfaction is a powerful and essential driver of repurchase decisions within this UMKM context. The study concludes that to build a stable customer base and ensure long-term business viability, the company must prioritize strategies aimed at consistently maintaining and enhancing the customer experience.
Co-Authors Agustiani, Herlina Arfianti Novita Anwar Arina, NurFathil Maula Azzahra, Restu Nur Desi Fitriani Desy Lusiyanti Dika, Riri Putri Efendi, Ivan Imam Efendi, Ivan Imam Efendi Elsa Tri Mukti Elviani, Elsa Fitria Nurulaeni Hakim, Ikmal Handayani, Siti Maulida Hendry Kurniawan, Hendry Kamalia, Nasywaa Kartini, Dede Sri Maming, Rian Mawahdah, Adinda Olivia Mawahdah,, Adinda Olivia Misbahuddin Misbahuddin Mulyani, Sitti Rizki Nabila, Baiq Salwa Nouf Neneng Yani Yuningsih Nuranida, Siti Nurmala, Hafizhah Pratama, Alwi Pratiwi, Belinda Sagitha Putra, Rio Andhika Rahayu, Delia Putri Rahman, Syaeful Ramdani Bayu Putra Rina Ratianingsih Romli, Muhamad Sapar Sapar Suhendro, Yoga Pratama Wa Ode Salma Yani, Apwa Nurafni Yohan Husnira, Ridho