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All Journal Jurnal Dimensi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mamba'ul 'Ulum RESLAJ: Religion Education Social Laa Roiba Journal
Aryati, Ida
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA PADA SIARAN TV KABEL PESONA DI PULAU KANGEAN KEC. ARJASA Fawaid, Ahmad; Aryati, Ida; Hamidah, Raisa Aribatul
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9789

Abstract

The purpose of this study was to determine the effect of service quality, product quality, and price on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Researchers used a descriptive quantitative approach. The research was conducted on Kangean Island, Kec. Arjasa. This research was conducted for 3 months, namely during October-December 2022. The population used in this study were subscribers who used Pesona cable TV broadcasts on Kangean Island, Kec. Arjasa, which has 1,233 customers. The researcher chose 123 respondents who use Pesona cable TV as a sample. The technique of determining the sample from this study uses the probability sampling method. The results of this study indicate that based on the t test, the results of service quality, product quality, and price have a positive and significant effect on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Based on the F test, it shows that service quality, product quality, and price have a simultaneous and significant effect on purchasing decisions on Pesona Cable TV Broadcasts on Kangean Island, Kec. Arjasa. Keywords: Product Quality, Lifestyle, Quality of Service Purchasing Decisions.
Co-Authors Ahmad Fawaid Ali Djamhuri Anna Probowati Dewi Shanti Nugrahani Fransasena, Denhas Galuh Pramesti, Lusiana Putri Hadiyati, Salamah Hamidah, Raisa Aribatul Muhammad Fathurrahman Mursito, Bambang Purno, Siswi Putra, Alridho Harisma Ratna Damayanti Sari Finishiawati, Happy Diyah Sarsono Sarsono Sarsono Siti Fatonah Supawi Pawenang Taryono, Taryono Triningsih, Rini WAKHIDAH, UMI