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ANALISIS KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA PADA SIARAN TV KABEL PESONA DI PULAU KANGEAN KEC. ARJASA Fawaid, Ahmad; Aryati, Ida; Hamidah, Raisa Aribatul
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9789

Abstract

The purpose of this study was to determine the effect of service quality, product quality, and price on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Researchers used a descriptive quantitative approach. The research was conducted on Kangean Island, Kec. Arjasa. This research was conducted for 3 months, namely during October-December 2022. The population used in this study were subscribers who used Pesona cable TV broadcasts on Kangean Island, Kec. Arjasa, which has 1,233 customers. The researcher chose 123 respondents who use Pesona cable TV as a sample. The technique of determining the sample from this study uses the probability sampling method. The results of this study indicate that based on the t test, the results of service quality, product quality, and price have a positive and significant effect on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Based on the F test, it shows that service quality, product quality, and price have a simultaneous and significant effect on purchasing decisions on Pesona Cable TV Broadcasts on Kangean Island, Kec. Arjasa. Keywords: Product Quality, Lifestyle, Quality of Service Purchasing Decisions.
Self-Efficacy, Work-Family Conflict, Work-Life Balance, and Workload on the Performance of KPP Pratama Karanganyar Employees in the Pandemic of Covid 19 Taryono, Taryono; Mursito, Bambang; Aryati, Ida
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 3 (2023): MEI: JENIUS (JURNAL ILMIAH MANAJEMEN SUMBER DAYA MANUSIA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i3.29778

Abstract

This study aimed to determine the effect of self-efficacy, work-family conflict, work-life balance, and workload on the performance of KPP Pratama Karanganyar employees. This study uses quantitative methods with survey research. The population in this study were all KPP Pratama Karanganyar employees, namely 122 people. The research sample was the entire population of 122 people or all KPP Pratama Karanganyar employees. The data analysis technique used is multiple linear regression. Based on the research and discussion results, the F test shows that self-efficacy, work-family conflict, work-life balance, and workload simultaneously influence employee performance at KPP Pratama Karanganyar. The Adjusted R Square (R2) value is 0.564 or 56.4%. This means that 56.4% of the variables selected/entered into the model are correct, namely the variance of self-efficacy, work-family conflict, work-life balance, and workload can explain the employee performance variable of 56.4%, while the remaining 43.6% influenced by other variables such as work culture, work discipline, remuneration, and leadership style.
Purchase Decisions Reviewed From Lifestyle, Product Design, Brand Image of Iphone Smartphones Among Students of The Management Study Program at Batik Islamic University Of Surakarta Malik, Rizal; Aryati, Ida; Suryo, Ibnu
Economos : Jurnal Ekonomi dan Bisnis Vol. 9 No. 1 (2026): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v9i1.4286

Abstract

This study aims to analyze the influence of lifestyle, product design, and brand image on iPhone smartphone purchase decisions among students of the Management Study Program at Universitas Islam Batik Surakarta. The phenomenon of iPhone usage among students is not only based on functional needs but is also influenced by lifestyle factors, product design, and brand image as symbols of social status and self-identity. This research employs a quantitative method with an explanatory research approach. The research population consists of 372 iPhone user students from the Management Study Program at Universitas Islam Batik Surakarta. A sample of 100 respondents was determined using purposive sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis with SPSS version 26. The research findings indicate that: (1) Lifestyle has a positive and significant effect on iPhone purchase decisions (t-value = 7.037; sig. = 0.000); (2) Product design has a positive and significant effect on iPhone purchase decisions (t-value = 4.598; sig. = 0.000); (3) Brand image has a positive and significant effect on iPhone purchase decisions (t-value = 3.099; sig. = 0.003). Simultaneously, all three variables have a significant effect on purchase decisions (F-value = 56.040; sig. = 0.000). The Adjusted R Square value of 0.625 indicates that 62.5% of the variation in purchase decisions can be explained by lifestyle, product design, and brand image, while 37.5% is influenced by other factors outside the research model.