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Analisis Humas PTPN IV PKS Tinjowan Dalam Mendukung Keberhasilan Program Corporate Social Responsibility (CSR) Terhadap Kebutuhan Masyarakat Putri Audia Dewi; Rasyid, Abdul; Peranginangin, Indira Fatra Deni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3561

This study aims to analyze the role of PTPN IV PKS Tinjowan's Public Relations in supporting the implementation of the CorporateSocial Responsibility (CSR) program and its relevance to meeting the needs ofthe surrounding community. The focus of the study includes identifying the types of CSR programsimplemented, their level of suitability to the needs of residents, the sustainability oftheir implementation, as well as the obstacles and strategies for overcoming them by the Public Relations department.The research method used is qualitative with a case study approachthrough interviews, observation, and documentation. The results of the studyshow that PTPN IV PKS Tinjowan has implemented a number of CSR programsin the fields of education, health, infrastructure, and social community.However, some of the programs have not fully addressed the priority needs ofthe community due to the lack of community involvement in the planning stage. In addition, there are programs that are short-term and not yet integrated with thecompany's long-term plans. The main obstacles faced by public relations includebudget constraints, weak coordination between departments, and barriers tocommunication with the community. As a solution, public relations should increase participatory approaches with residents, strengthen internal company synergy,and propose programs based on data on community needs. This studyemphasizes the importance of the role of public relations as a communication link betweencompanies and the community in realizing beneficial and sustainable CSR programs.

PEMANFAATAN SITUS WEB PERPUSTAKAAN POLITEKNIK KESEHATAN KEMENKES MEDAN OLEH MAHASISWA DALAM MENGAKSES SISTEM INFORMASI Nasution, Kartika Amelia; Batubara, Abdul Karim; Deni, Indira Fatra
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 9 No. 2 (2025): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar

Perkembangan teknologi memengaruhi sistem informasi, terutama di bidang perpustakaan. Penelitian ini mengevaluasi usability website Perpustakaan Politeknik Kesehatan Kemenkes Medan menggunakan System Usability Scale (SUS). Teknologi informasi penting untuk meningkatkan efisiensi layanan perpustakaan. Penelitian menyoroti tantangan perpustakaan dalam beradaptasi dengan teknologi, dengan solusi praktis dari media informasi berbasis elektronik. Konsep perpustakaan digital diimplementasikan untuk memberikan akses cepat dan efisien, meski penelitian mengidentifikasi masalah akses dan waktu tidak teratur pada website perpustakaan. Hasil penelitian menunjukkan tingkat usability "OK" namun Net Promoter Score (NPS) menunjukkan sikap pengguna yang pasif. Analisis SUS menunjukkan website mudah dipelajari, efisien, dan memuaskan, meski ada tanggapan bervariasi terkait kesalahan. Meskipun demikian, pengguna menyatakan kepuasan secara keseluruhan. Penelitian ini memberikan wawasan pada usability website perpustakaan, menyoroti area perbaikan, dan menekankan pentingnya evaluasi dan peningkatan berkelanjutan untuk memenuhi ekspektasi pengguna. Abstract Technological developments affect information systems, especially in the library sector. This research evaluates the usability of the Medan Ministry of Health Polytechnic Health Library website using the System Usability Scale (SUS). Information technology is important to increase the efficiency of library services. The research highlights the challenges of libraries in adapting to technology, with practical solutions from electronic-based information media. The digital library concept was implemented to provide fast and efficient access, although research identified access problems and irregular times on library websites. The research results show the usability level is "OK" but the Net Promoter Score (NPS) shows a passive user attitude. SUS analysis showed the website was easy to learn, efficient, and satisfactory, although there were varying responses regarding errors. Despite this, users expressed overall satisfaction. This research provides insight into the usability of library websites, highlights areas for improvement, and emphasizes the importance of continuous evaluation and improvement to meet user expectations.

PEMANFAATAN SITUS WEB PERPUSTAKAAN POLITEKNIK KESEHATAN KEMENKES MEDAN OLEH MAHASISWA DALAM MENGAKSES SISTEM INFORMASI Nasution, Kartika Amelia; Batubara, Abdul Karim; Deni, Indira Fatra
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 9 No. 2 (2025): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar

Perkembangan teknologi memengaruhi sistem informasi, terutama di bidang perpustakaan. Penelitian ini mengevaluasi usability website Perpustakaan Politeknik Kesehatan Kemenkes Medan menggunakan System Usability Scale (SUS). Teknologi informasi penting untuk meningkatkan efisiensi layanan perpustakaan. Penelitian menyoroti tantangan perpustakaan dalam beradaptasi dengan teknologi, dengan solusi praktis dari media informasi berbasis elektronik. Konsep perpustakaan digital diimplementasikan untuk memberikan akses cepat dan efisien, meski penelitian mengidentifikasi masalah akses dan waktu tidak teratur pada website perpustakaan. Hasil penelitian menunjukkan tingkat usability "OK" namun Net Promoter Score (NPS) menunjukkan sikap pengguna yang pasif. Analisis SUS menunjukkan website mudah dipelajari, efisien, dan memuaskan, meski ada tanggapan bervariasi terkait kesalahan. Meskipun demikian, pengguna menyatakan kepuasan secara keseluruhan. Penelitian ini memberikan wawasan pada usability website perpustakaan, menyoroti area perbaikan, dan menekankan pentingnya evaluasi dan peningkatan berkelanjutan untuk memenuhi ekspektasi pengguna. Abstract Technological developments affect information systems, especially in the library sector. This research evaluates the usability of the Medan Ministry of Health Polytechnic Health Library website using the System Usability Scale (SUS). Information technology is important to increase the efficiency of library services. The research highlights the challenges of libraries in adapting to technology, with practical solutions from electronic-based information media. The digital library concept was implemented to provide fast and efficient access, although research identified access problems and irregular times on library websites. The research results show the usability level is "OK" but the Net Promoter Score (NPS) shows a passive user attitude. SUS analysis showed the website was easy to learn, efficient, and satisfactory, although there were varying responses regarding errors. Despite this, users expressed overall satisfaction. This research provides insight into the usability of library websites, highlights areas for improvement, and emphasizes the importance of continuous evaluation and improvement to meet user expectations.

THE ROLE OF ISLAMIC RELIGIOUS COUNSELOR IN THE DEVELOPMENT OF ISLAMIC ARTS IN LANGKAT REGENCY Lubis, Putri Rahmadhani; Peranginangin, Indira Fatra Deni; Ningsih, Sri
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 3 (2025): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i3.926

The development of Islamic art plays a crucial role in religious education and character building for the younger generation. However, the practice and training of Islamic art at the community level still face various challenges. This study aims to analyze the role of Islamic religious instructors as agents of change in developing Islamic art in Batang Serangan District, Langkat Regency. The study employed a qualitative descriptive approach, incorporating in-depth interviews with four religious instructors, complemented by qualitative participatory methods and data analysis. The results indicate that religious instructors actively participate in introducing Islamic art, guiding arts groups, instilling religious and moral values, and increasing community participation in Islamic art activities. These findings emphasize the importance of integrating participatory methods and the active role of instructors as agents of change in cultural transformation and religious education. This research empowers practitioners, historians, and stakeholders to optimize Islamic art training and opens up opportunities for broader, further research combining qualitative and quantitative methods.

The Implementation of Religious Moderation in the Merdeka Curriculum: A Case Study of Madrasahs in Binjai City Hadinata, Arie Bastian; Harahap, Surya Bakti; Deni, Indira Fatra; Bagaskara, Muhammad Katon
AT-THULLAB : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol 9 No 2 (2025): At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/atl.v9i2.2506

This study aims to analyze the implementation of religious moderation values within the Merdeka Curriculum in madrasahs in Binjai City, identify supporting and inhibiting factors in their application, and evaluate the effectiveness of the teaching strategies used to integrate these values. This research employed a qualitative case study approach, using data collected through in-depth interviews, participatory observations, and document analysis. The research subjects consisted of madrasah principals, Islamic Religious Education teachers, and students at three madrasahs in Binjai City that have implemented the Merdeka Curriculum. The findings reveal that religious moderation values have been integrated into the curriculum and learning processes through various strategies, including contextual and collaborative approaches and the use of digital media. Supporting factors include teacher commitment and madrasah policies, while inhibiting factors involve limited time, teacher capacity, and inadequate evaluation tools. The effectiveness of teaching strategies needs further enhancement through teacher training, development of teaching materials, and comprehensive evaluation to ensure the internalization of religious moderation within madrasah culture. This study offers recommendations for policymakers to strengthen the implementation of religious moderation in Islamic education in Indonesia.

The Implementation of Religious Moderation in the Merdeka Curriculum: A Case Study of Madrasahs in Binjai City Hadinata, Arie Bastian; Harahap, Surya Bakti; Deni, Indira Fatra; Bagaskara, Muhammad Katon
AT-THULLAB : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol 9 No 2 (2025): At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/atl.v9i2.2506

This study aims to analyze the implementation of religious moderation values within the Merdeka Curriculum in madrasahs in Binjai City, identify supporting and inhibiting factors in their application, and evaluate the effectiveness of the teaching strategies used to integrate these values. This research employed a qualitative case study approach, using data collected through in-depth interviews, participatory observations, and document analysis. The research subjects consisted of madrasah principals, Islamic Religious Education teachers, and students at three madrasahs in Binjai City that have implemented the Merdeka Curriculum. The findings reveal that religious moderation values have been integrated into the curriculum and learning processes through various strategies, including contextual and collaborative approaches and the use of digital media. Supporting factors include teacher commitment and madrasah policies, while inhibiting factors involve limited time, teacher capacity, and inadequate evaluation tools. The effectiveness of teaching strategies needs further enhancement through teacher training, development of teaching materials, and comprehensive evaluation to ensure the internalization of religious moderation within madrasah culture. This study offers recommendations for policymakers to strengthen the implementation of religious moderation in Islamic education in Indonesia.

“EFEKTIVITAS SOSIALISASI ANTI-BULLYING DALAM MENINGKATKAN PEMAHAMAN DAN KEPEDULIAN SISWA MTS NEGERI 4 LANGKAT” Indira Fatra Deni; Roy Rayyan Manandha Ginting; Najwa Zahra; Khadizah Rania Cahyani Damanik
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 03 (2025): Volume 11 No. 03 September 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i02.8119

This study aims to analyze the effectiveness of anti-bullying socialization in improving students’ understanding and empathy in schools. The background of this research is the persistence of bullying cases that cause negative impacts on students’ psychological, social, and academic development. Schools, as formal educational institutions, have an important responsibility to conduct preventive efforts, one of which is through anti-bullying programs. This research employed a descriptive quantitative method with a questionnaire distributed via Google Form. The population consisted of junior high school students, with 80 respondents selected through purposive sampling. The questionnaire consisted of 10 items measuring aspects of understanding, social awareness, and students’ assessment of the program. Data were analyzed using frequency distribution and percentages. The findings revealed that the majority of respondents, more than 80 percent, chose strongly agree and agree across all indicators. Most students stated that they understood the definition and types of bullying, knew appropriate actions to take when witnessing bullying, and perceived the material as easy to understand. Furthermore, respondents admitted to feeling more empathetic toward peers and committed not to engage in bullying after the program. The success of the socialization was also influenced by the clarity, communicative delivery, and engaging presentation of the material. Another key finding is that students strongly supported the idea of conducting such programs regularly in schools

Respon Masyarakat Terhadap Pelaksanaan Program CSR PT PP Lonsum Tbk Rambung Sialang di Kabupaten Serdang Bedagai Kartika, Sintya; Deni, Indira Fatra
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.963-972

Penelitian ini bertujuan untuk menganalisis respons masyarakat terhadap pelaksanaan program Corporate Social Responsibility (CSR) PT PP London Sumatra Indonesia Tbk Unit Rambung Sialang di Kabupaten Serdang Bedagai. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi dengan melibatkan Kepala Desa Pergulaan, aparatur desa, serta masyarakat penerima manfaat program CSR sebagai informan penelitian. Hasil penelitian menunjukkan bahwa masyarakat memberikan respons positif terhadap pelaksanaan program CSR, terutama pada kegiatan perbaikan dan perataan jalan yang membantu kelancaran akses serta aktivitas sosial ekonomi masyarakat. Namun, masyarakat juga menilai bahwa pelaksanaan program CSR belum sepenuhnya merata, belum berkelanjutan, dan belum sepenuhnya sesuai dengan kebutuhan riil masyarakat. Temuan ini menunjukkan bahwa pelaksanaan CSR masih cenderung bersifat reaktif dan belum berbasis perencanaan partisipatif. Oleh karena itu, diperlukan pengembangan program CSR yang lebih partisipatif, berkelanjutan, dan berorientasi pada kebutuhan lokal agar manfaatnya dapat dirasakan secara lebih luas dan mendukung peningkatan kesejahteraan masyarakat.

PUBLIC RECEPTION TOWARDS CSR PROGRAM AT PT BAKRIE SUMATERA PLANTATIONS TBK KISARAN Sakinah, Khairani; Peranginangin, Indira Fatra Deni
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1392

This study examines public reception of the Corporate Social Responsibility (CSR) program of PT Bakrie Sumatera Plantations Tbk in Kisaran in 2025. The study is grounded in the view that CSR is not merely a form of corporate responsibility, but also a corporate communication practice through which the company encodes messages of care, legitimacy, and social closeness to surrounding communities. The novelty of this study lies in its use of Stuart Hall’s reception theory to analyze CSR in a plantation context, an area that remains underexplored in Indonesian corporate communication studies, particularly through a phenomenological lens. This research employed a qualitative phenomenological approach to capture the lived experiences of communities in interpreting the company’s CSR practices. Data were collected through in-depth interviews with 10 informants, supported by observation, documentation, and analysis of the company’s CSR report. The findings show that the CSR program was constructed as a corporate message through seven main sectors: education, health, religion, infrastructure and environment, social and disaster response, sports and youth, and economy. Public reception was predominantly situated in dominant-hegemonic and negotiated positions, indicating that community acceptance was generally positive but not entirely uncritical. These findings confirm that the meaning of CSR is shaped not only by program implementation, but also by how communities interpret, evaluate, and negotiate their experiences with the company.

Digital Communication of PLN UP3 Sibolga in the Dissemination of Public Service Information through Social Media: The Role of Artificial Intelligence and Human Touch Zen, Fadli Febriansyah; Peranginangin, Indira Fatra Deni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1631

This study aims to analyze the digital communication of PLN UP3 Sibolga in disseminating public service information through social media, focusing on the role of Artificial Intelligence (AI) and human touch in public relations practices. While previous studies have examined digital communication and AI in public relations, studies that integrate both aspects in local public service contexts remain limited. This research employs a qualitative descriptive approach, with data collected through in-depth interviews with public relations personnel and documentation of social media content. The results show that digital communication has been utilized to support the dissemination of public service information, with AI functioning as a supporting tool to improve efficiency in content production. However, human involvement remains essential to ensure clarity, empathy, and appropriateness of the message. In addition, digital communication through social media has not fully replaced the public's need for direct communication. Therefore, effective public service communication requires the integration of technological utilization with a humanistic approach to ensure that information is properly understood by the public.

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