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All Journal Ekonomi Bisnis Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial JURNAL MANAJEMEN at-tamkin: Jurnal Pengabdian kepada Masyarakat SEIKO : Journal of Management & Business Dialektika: Jurnal Ekonomi dan Ilmu Sosial Indonesian Community Journal Journal of Social And Economics Research Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE Student Research Journal Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Cidea Journal Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Joong-Ki Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Adita Nafisa
Universitas Islam Raden Rahmat
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Optimalisasi Penggunaan Media Sosial Facebook dalam Meningkatkan Pemasaran UMKM Bawang Merah di Desa Ngasem Mauhala Sofa; Adita Nafisa
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v2i3.205

Abstract

Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well as intensive interaction activities with customers. By implementing this strategy, shallot farmers and traders can increase product visibility, expand marketing reach, and encourage increased sales.
Tingkat Pengembalian Modal Perbankan: (Bursa Efek Indonesia Tahun 2017-2021) Ramadani, Fitria; Nafisa, Adita
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 8 No 2 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v8i2.2999

Abstract

The purpose of this study was to determine the effect of financial performance, activity and bank size on the rate of return on capital (ROE). The design of this study uses a quantitative approach using the purposive sampling method with a sample of 28 banking sector companies listed on the IDX for 2017-2021. The analytical method in this study uses Multiple Linear Regression Analysis. Greetings, this study shows the influence of: (1) Capital Adequacy Ratio (CAR) has significant effect on the Return on Capital (ROE) in Banking listed on the IDX for 2017-2021. (2) The Loan To Deposit Ratio (LDR) has significant effect on the Rate of Return on Equity (ROE) in Banking listed on the IDX for 2017-2021. (3) Non-Performing Loans (NPL) have a significant effect on the Rate of Return on Investment (ROE) in Banking listed on the IDX in 2017-2021. (4) Operating Expenses and Operating Income (BOPO) have a significant effect on the Rate of Return on Investment (ROE) in Banking listed on the IDX for 2017-2021.
Analisis Efektivitas Implementasi Sistem Informasi Manajemen dalam Meningkatkan Kinerja Operasional di Perumda Tirta Kanjuruhan (Unit Kepanjen) Aisyah, Siti Nur; Karimah, Annisaul; Khusnia, Nela Habibatul; Nafisa, Adita
Swabumi Vol 13, No 2 (2025): Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Bina Sarana Informatika Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/swabumi.v13i2.26076

Abstract

Penelitian ini bertujuan untuk mengeksplorasi proses implemetasi Sistem Informasi Manajemen (SIM), mencakup menganalisis manfaat penerapan SIM dalam meningkatkan kualitas pelayanan dan kinerja pegawai, serta mengidentifikasi faktor-faktor keberhasilan dan hambatan SIM di Perusahaan Umum Daerah (Perumda) Tirta Kanjuruhan-Unit Kepanjen. Metode kualitatif dipilih sebagai pendekatan dalam penelitian ini. Proses pengumpulan data dilakukan dengan teknik observasi langsung, dokumentasi, dan wawancara dengan Kasi Umum, 2 orang Staf Bagian Umum Unit Pelayanan Kepanjen dan 1 pelanggan. Berdasarkan hasil penelitian, dapat disimpulkan bahwa Sistem Informasi Manajemen (SIM) di Perumda telah membawa manfaat positif dalam pengelolaan data dan informasi operasional perusahaan. SIM telah memfasilitasi digitalisasi dan konsolidasi data, meningkatkan efisiensi kinerja pegawai, serta memungkinkan respons yang lebih cepat terhadap kebutuhan dan keluhan pelanggan. Meskipun demikian, implementasi SIM juga menghadapi tantangan masalah teknis (server down), perbedaan tingkat literasi digital staf, dan keterbatasan perangkat keras. Penelitian ini menekankan perlunya strategi komprehensif untuk mengatasi hambatan tersebut, termasuk peningkatan infrastruktur, pelatihan yang disesuaikan, dan pengadaan perangkat keras yang terencana, untuk memaksimalkan efektivitas SIM dan mendukung peningkatan berkelanjutan dalam pelayanan, kinerja pegawai dan proses pengambilan keputusan.This study explores the effectiveness of the implementation of the Management Information System (MIS) at Perumda Tirta Kanjuruhan (Kanjen Unit) through a qualitative approach. This study differs from previous descriptive studies in that it delves deeper into the analysis of the impact of the Management Information System (MIS) on improving service quality and employee performance efficiency, as well as identifying key factors that influence the success and obstacles of implementation. A qualitative method was chosen as the approach in this study. Data was collected through direct observation, documentation, and interviews with sources, namely: (1) Head of General Affairs, (2) Staff of the General Affairs Division of the Kepanjen Service Unit, and (3) customers. The results of the study show that MIS significantly contributes positively to the management of company data and operational information. MIS has facilitated the digitization and consolidation of data, improved employee performance efficiency, and enabled a faster response to customer needs and complaints. However, these findings also encountered challenges in the form of technical problems (server down), differences in staff digital literacy levels, and hardware limitations. This study emphasizes the need for comprehensive strategies to overcome these obstacles, including infrastructure improvements, tailored training, and planned hardware procurement, to maximize the effectiveness of SIM and support continuous improvement in service, employee performance, and decision-making processes.
Analisis Sistem Rekrutmen Karyawan pada Rumah Sakit Wava Husada Kepanjen Malang (Studi Kualitatif Deskriptif) Roinul Ainiyah; Adita Nafisah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2jrr7q42

Abstract

Employee recruitment is one of the strategic functions in human resource management at health service institutions. This study aims to analyze and describe in depth the employee recruitment system implemented at Wava Husada Hospital, Kepanjen, Malang. The method used is descriptive qualitative research with a case study approach. Data were collected through in-depth interviews with key informants consisting of the Head of Human Resources, recruitment committee members, and employees who had gone through the recruitment process. Direct observation and documentation study were also conducted to obtain comprehensive data. The results show that Wava Husada Hospital implements a structured open recruitment system with three main stages: (1) administrative selection covering verification of document completeness and applicant qualification compliance; (2) psychological tests designed to measure applicants' intelligence, personality, and value alignment with organizational culture; and (3) interviews involving a multidisciplinary team to assess technical and non-technical competencies of prospective employees. This recruitment system has proven effective in selecting competent healthcare workers committed to excellent service. However, several obstacles were also found, including the limited number of applicants from certain specializations and technical constraints in the online recruitment information system. This study recommends strengthening employer branding strategies and improving the human resource management information system capacity at Wava Husada Hospital.
Analisis Perbandingan Kelebihan TikTok dan Shopee dalam Mendukung Strategi Omnichannel Memasarkan Produk Teh dari PT. Rollas Nusantara Mandiri Nabila Luthfiah Azizah; Fatimatizzahro’ Fatimatizzahro’; Siti Komariah; Adita Nafisa
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8wt48t37

Abstract

Perkembangan teknologi digital melahirkan dikotomi baru antara social commerce (TikTok) dan e-commerce murni (Shopee). Masalah utama dalam praktik pemasaran produk teh PT Rolas Nusantara Mandiri selama ini adalah belum optimalnya pemanfaatan kedua platform secara terintegrasi dan seimbang. Penelitian kualitatif dengan metode deskriptif komparatif ini bertujuan untuk memetakan karakteristik fungsional serta merumuskan rekomendasi strategi pemasaran digital. Hasil penelitian menunjukkan bahwa TikTok berperan efektif sebagai Top-of-Funnel (ToFu) yang memicu kebutuhan (demand generation) lewat konten kreatif, live streaming, dan algoritma FYP guna mendorong pembelian impulsif kelompok generasi muda. Sebaliknya, Shopee berfungsi sebagai Bottom-of-Funnel (BoFu) untuk pemenuhan kebutuhan (demand fulfillment) yang mengutamakan kenyamanan sistem transaksi stabil, fitur gratis ongkir, dan pembentukan loyalitas pelanggan untuk pembelian berulang (repeat order). Studi ini menyimpulkan bahwa PT Rolas Nusantara Mandiri tidak dapat bertumpu pada satu platform secara eksklusif. Diperlukan penerapan strategi Omnichannel Marketing yang menyatukan peran TikTok untuk eksposur pemaparan merek secara masif dan mengarahkan lalu lintas pengunjung ke Shopee demi penyelesaian transaksi yang aman serta berkelanjutan.
Peranan Bidang Perdagangan Diskopindag Kota Malang Dalam Menjaga Stabilitas Harga Bahan Pokok Dimas Adi Kuncoro; Adita Nafisa
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.7442

Abstract

Inflation control is an important priority for local governments, especially in Malang City, which has quite volatile staple food prices. This study aims to analyze the strategies used by the government through the Cooperative, Industry, and Trade Agency (Diskopindag) together with related institutions in maintaining price stability. The research method used a descriptive qualitative approach with interviews, observations, and documentation studies,  while processing interview results includes data transcription, data coding, categorization, data interpretation and data presentation. The results show that inflation control is carried out through several measures, including the use of the SISKAPERBAPO and SP2KP systems for daily price monitoring, intervention in the distribution of goods to maintain the Maximum Retail Price (HET), education for traders through the SEPASAR PEDAS program, and the implementation of Warung Tekan Inflasi (WTI), which provides basic commodities at affordable prices. This strategy has proven effective in maintaining price stability, increasing transaction integrity, and supporting the creation of a healthy and conducive market.
Literasi Buku Bacaan Guna Meningkatkan Kompetensi Peserta Didik Sekolah Dasar Negeri 6 Indralaya Sumatera Selatan Miftakhul Ulum; Adita Nafisa
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.3951

Abstract

This dedication aims to enhance competencies through literacy at State Elementary School 6 Indralaya, South Sumatra. It employs a qualitative descriptive method with a case study approach, utilizing lecture, summarization, presentation, and discussion techniques for data collection. The focus is on improving rapid reading, careful reading, and comprehension skills, including expanding vocabulary. Current elementary school students struggle with reading and understanding texts, yet they are required to comprehend literacy and numeracy in the Minimum Competency Assessment (AKM). Literacy processes are considered efforts to prepare students for the AKM. Through a complex approach, this dedication provides profound insights into how literacy in reading books can have a positive impact and support Indonesia's literacy achievements globally. This activity can serve as a starting point for developing a more effective literacy program at the elementary school level.
Pencegahan Stunting melalui Kegiatan Penyuluhan kepada Masyarakat dalam Memperingati Hari Pangan Se-Dunia Luise Handika; Adita Nafisa
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 4 No 1 (2025): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v4i1.4978

Abstract

Commemorating World Food Day to promote a stunting-free nation and create a Healthy Indonesia 2045. Because one of the causes of stunting in early childhood is a lack of attention to health and food and nutritional intake during pregnancy, childbirth and post-natal periods, which affects health and child growth. In line with the 2020-2024 National Medium Term Development Plan (RPJMN), stunting is identified as a priority issue in health development. Therefore, the implementation of stunting counseling activities took place at the TBM Merdekata Gg RW Hall. Manunggal District. Klojen Malang City by inviting Polkesma Lecturers as competent speakers. This activity was carried out on October 28 2023 with the participation of 18 participants, consisting of mothers and children. The aim of this community service activity is to provide education to the public about stunting, with the hope of increasing awareness of the importance of children's health and growth, so that stunting can be prevented from an early age. The method used was stunting education to commemorate "World Food Day" with Polkesma lecturers as resource persons. The results of the activity show the enthusiasm of the community in participating in counseling, gaining knowledge about selecting high-quality food ingredients to support children's growth and health. It is hoped that after this activity, the community can apply the knowledge gained in their daily lives, so that efforts to prevent stunting can be realized.
Co-Authors Alfian Nur Yahya Almaida, Nur ANNISAUL KARIMAH Atim Dzajuli Candra Pradhana Dimas Adi Kuncoro Djumahir Djumahir Doni Teguh Wibowo Elysah Rizkiah Erna Resmiatini Fahmi, Muhammad Hanif Fatimatizzahro’ Fatimatizzahro’ Halimatus Sadiyah Helmi Muhammad Hidayatulloh, M. Alfin Khusnia, Nela Habibatul Kiki Rizky Amalia Lailatul Fitri Luise Handika M.Yusuf Azwar Anas Mauhala Sofa Miftakhul Ulum Mustofa, Muhamad Robied Nabila Luthfiah Azizah Najlah Najlah Najlah, Najlah Niki Puspita Sari Nurul Aini Fariha Nurul Ainun Hafidhoh Nurul Khamimah Pratiwi, Dwi Ajeng Regi R. M Mahrus Alie Ramadani, Fitria Ratna Mi'asih, Wiwit Ridho Ikwansyah Roinul Ainiyah Safi'i, Moch Siti Komariah Siti Nur Aisyah Syahminan Syahminan Wardani , Rama Aditya Zainal Abidin Zamzami, Muhammad Rizal Akbar Zurriat Nyndia Rahmawati