Garuda - Garba Rujukan Digital

ANALISIS SISTEM PEMASARAN PRODUK OLAHAN SUSU UNTUK MENINGKATKAN PENJUALAN DI KOPERASI PRODUSEN AGRO NIAGA JABUNG SYARIAH MALANG JAWA TIMUR Halimatus Sadiyah; Adita Nafisa
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.466

Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang di terapkan Koperasi Agro Niaga Jabung untuk produk Susu Olahan Jabmilk, serta kendala-kendala yang di hadapi dalam mengembangkan target pasarnya. Dalam penelitian ini penulis menggunakan jenis penelitian Kualitatif Deskriptif yang bertujuan untuk mendeskripsikan analisis strategi pemasaran dengan teknik observasi, wawancara atau interview, dan dokumentasi. Sedangkan data yang di dapat dianalisis dengan menggunakan analisis lingkungan Internal Eksternal atau SWOT (Strenght, Weakness, Opportunities, Threats) untuk mendeskripsikan posisi perusahaan serta memperoleh pemecahan masalah dengan mempertimbangkan alternatif strategi pemasaran yang tepat dari hasil analisis SWOT. Dari data hasil analisis SWOT,diperoleh bahwa hasil EFAS (Eksternal Factor Analisys Summary) untuk bisnis susu olahan KAN Jabung peluang memiliki nilai yang lebih besar dibandingkan ancaman, yaitu peluang dengan nilai 1,50 dan ancaman dengan nilai 0,72. Nilai IFAS untuk variabel kekuatan dan kelemahan yang dimiliki bisnis susu olahan KAN Jabung adalah 1,66 untuk kekuatan dan 0,86 untuk kelemahan. Dari diagram hasil analisis SWOT diperoleh bahwa posisi bisnis susu olahan KAN Jabung memiliki kekuatan dan peluang yang besar. Strategi yang harus diterapkan maka harus mendukung pertumbuhan yang agresif.

PENINGKATAN KEMAMPUAN PERTOLONGAN PERTAMA ANGGOTA PMR DALAM PENANGANAN CEDERA JARINGAN LUNAK DI SMK CENDIKA BANGSA Ratna Mi'asih, Wiwit; Nafisa, Adita
Jurnal Edukasi Pengabdian Masyarakat Vol 3 No 3 (2024): JULI 2024
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v3i3.4157

Cedera atau kecelakaan ringan dapat dialami siapa saja di lingkungan terdekat khususnya sekolah. Oleh karena itu sudah sepatutnya sekolah memiliki eksrakurikuler yang dapat menjadi rujukan Ketika terjadi hal-hal tersebut. Salah satunya adalah Ekstrakurikuler Palang Merah Remaja (PMR) yang merupakan salah satu ektrakurikuler yang cukup menarik, karena siswa akan cenderung banyak berlatih mengenai penanganan P3K. Program pengabdian Kepada Masyarakat ini menggunakan metode pelatihan dalam upaya pertolongan pertama pada perawatan cedera jaringan lunak bagi siswa Palang Merah Remaja SMK Cendika Bangsa. Setelah dilakukan pelaksanaan kegiatan pengabdian kepada Masyarakat, kepada peserta siswa Palang Merah Remaja SMK Cendika Bangsa, maka hasil yang diperoleh dari kegiatan tersebut adalah : 1. Terlaksananya edukasi dalam upaya memberikan pengetahuan dan pemahaman tentang perlunya perawatan cedera jaringan lunak kepada anggota Palang Merah Remaja SMK Cendika Bangsa. 2. Terlaksananya pelatihan perawatan cedera jaringan lunak dengan melibatkan peserta siswa-siswi anggota Palang Merah Remaja SMK Cendika Bangsa untuk dapat meningkatkan perawatan luka dalam aktivitas sehari-hari, baik menolong diri sendiri, keluarga maupun orang lain. 3. Anggota PMR SMK Cendika Bangsa mampu menerapkan bagaimana cara penanganan serta pencegahan cedera agar tidak semakin fatal sebelum dirujuk ke fasilitas Kesehatan.

SEMINAR DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PELAKU USAHA DI DESA KARANGSUKO KABUPATEN MALANG Resmiatini, Erna; Nafisa, Adita; Anas, M. Yusuf Azwar; Almaida, Nur
Jurnal Edukasi Pengabdian Masyarakat Vol 3 No 3 (2024): JULI 2024
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v3i3.4215

Penggunaan strategi digital marketing dalam era digital ini menjadi kunci penting bagi pelaku usaha untuk meningkatkan penjualan dan memperluas pasar. Seminar Digital marketing yang dilaksanakan pada tanggal 2 Februari 2024 di Desa Karangsuko, Kabupaten Malang, merupakan inisiatif pengabdian kepada masyarakat dengan tujuan untuk mengedukasi pelaku usaha di sekitar Wisata Sumbermaron tentang pentingnya digital marketing. Seminar ini dihadiri oleh 30 peserta yang merupakan pelaku usaha lokal. Kegiatan ini meliputi materi tentang dasar-dasar pemasaran dan digital marketing untuk meningkatkan visibilitas dan penjualan produk. Melalui seminar ini, diharapkan para peserta dapat memahami dan menerapkan konsep digital marketing dalam usahanya, sehingga mampu meningkatkan penjualan dan bersaing di pasar yang semakin kompetitif. Seminar ini tidak hanya bertujuan untuk peningkatan kapasitas individu pelaku usaha, tetapi juga sebagai langkah strategis dalam pengembangan ekonomi lokal Desa Karangsuko.

Literasi Buku Bacaan Guna Meningkatkan Kompetensi Peserta Didik Sekolah Dasar Negeri 6 Indralaya Sumatera Selatan Ulum, Miftakhul; Nafisa, Adita
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.3951

This dedication aims to enhance competencies through literacy at State Elementary School 6 Indralaya, South Sumatra. It employs a qualitative descriptive method with a case study approach, utilizing lecture, summarization, presentation, and discussion techniques for data collection. The focus is on improving rapid reading, careful reading, and comprehension skills, including expanding vocabulary. Current elementary school students struggle with reading and understanding texts, yet they are required to comprehend literacy and numeracy in the Minimum Competency Assessment (AKM). Literacy processes are considered efforts to prepare students for the AKM. Through a complex approach, this dedication provides profound insights into how literacy in reading books can have a positive impact and support Indonesia's literacy achievements globally. This activity can serve as a starting point for developing a more effective literacy program at the elementary school level.

Analisis Pemberian Diskon sebagai Strategi Pemasaran Pada PT Jaring Abadi Retailindo Hidayatulloh, M. Alfin; Pratiwi, Dwi Ajeng Regi; Nafisa, Adita; Wardani , Rama Aditya
Jurnal Bisnis Islam dan Kewirausahaan Vol 3 No 2 (2024): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v3i2.4449

This research aims to analyze discounts as a marketing strategy at PT Jaring Abadi Retailindo. The method used in this research is a qualitative method, namely by studying or researching aspects of written or oral speech which will produce descriptive data. The data collection technique was carried out using triangulation and data analysis was inductive. The results of this research indicate that the marketing strategy used at PT Jaring Abadi Retailindo through providing discounts is to attract consumer attention. This strategy is used with the aim of generating consumers' desire to shop for products that are being discounted, furthermore consumers are also interested in looking at other products so that a desire to buy arises or what is usually referred to as an unplanned purchase (impulse purchase). Providing discounts is always associated with events organized by PT Jaring Abadi Retailindo, including discounts for members, discounts in the form of vouchers, discounts when it rains, discounts in the form of vouchers, discounts in the form of buy one get one, discounts at Eid al-Fitr events, Christmas, and the end of the year. Discounts are still very relevant to be used today by PT Jaring Abadi Retailindo, as a company strategy in positioning consumers as an important component that must be considered. This of course has an impact on the company's success in maintaining market position, product value and consumer loyalty so that it is not easily transferred to competing companies

Analisis Prosedur Pencairan Dana Langsung (LS) pada Kantor Pelayanan Perbendaharaan Negara (KPPN) Malang Najlah Najlah; Adita Nafisa
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2229

Disbursement of funds is a stage carried out by the KPPN to provide funds to the entitled party or partner based on the Direct Payment Order (SPM-LS) issued by the Budget User Officer or Budget User Authorization, in accordance with valid evidence of expenditure. This process includes two main categories, namely employee expenses such as (salary, allowances, honorariums, and overtime) and non-employee expenses which include procurement of goods and services, as well as payment of utility costs such as (electricity, telephone, and air). This study aims to analyze the direct disbursement procedure at the Malang State Treasury Service Office. The technique used in this study is descriptive qualitative, where the data collected is analyzed to draw conclusions. The results of the study indicate that the direct disbursement procedure at the Malang KPPN is in accordance with the Regulation of the Minister of Finance Number 178 / PMK.05 / 2018 concerning Payment Procedures in the Framework of Implementing the State Revenue and Expenditure Budget.

Optimalisasi Website Manajemen Unira Malang Sebagai Sarana Peningkatan Informasi dan Promosi Nurul Ainun Hafidhoh; Nurul Aini Fariha; Ridho Ikwansyah; Adita Nafisa
Student Research Journal Vol. 3 No. 1 (2025): Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v3i1.1760

The development of internet-based information technology enables universities to improve the accessibility and quality of information for prospective students through websites. Websites serve as strategic platforms for information dissemination, promotion, and digital branding to reach a wider audience. This study aims to optimise the website of the Management Programme at Raden Rahmat Islamic University (Unira) Malang To enhance its efficiency in delivering the latest information to both current and prospective students. Using a qualitative method with a case study approach, this research collected data through literature review, observation, and documentation. Findings indicate that optimising the website facilitates prospective students’ access to the latest information and allows lecturers to upload student achievements. This website development strengthens the Management Programme's image at Unira Malang, improving its public reputation and increasing its visibility.

Analisis Prosedur Pencairan Dana Langsung (LS) pada Kantor Pelayanan Perbendaharaan Negara (KPPN) Malang Najlah Najlah; Adita Nafisa
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2229

Disbursement of funds is a stage carried out by the KPPN to provide funds to the entitled party or partner based on the Direct Payment Order (SPM-LS) issued by the Budget User Officer or Budget User Authorization, in accordance with valid evidence of expenditure. This process includes two main categories, namely employee expenses such as (salary, allowances, honorariums, and overtime) and non-employee expenses which include procurement of goods and services, as well as payment of utility costs such as (electricity, telephone, and air). This study aims to analyze the direct disbursement procedure at the Malang State Treasury Service Office. The technique used in this study is descriptive qualitative, where the data collected is analyzed to draw conclusions. The results of the study indicate that the direct disbursement procedure at the Malang KPPN is in accordance with the Regulation of the Minister of Finance Number 178 / PMK.05 / 2018 concerning Payment Procedures in the Framework of Implementing the State Revenue and Expenditure Budget.

Meningkatkan Pemahaman Budaya dan Kebhinekaan Peserta Didik Sekolah Dasar Negeri 10 Pamulutan Barat, Ogan Iir, Palembang Sumatera Selatan Najlah, Najlah; Safi'i, Moch; Nafisa, Adita
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.8726

Program Pertukaran Mahasiswa Merdeka (PMM) merupakan bagian dari program merdeka belajar kampus merdeka/MBKM yang merupakan program Kementerian Pendidikan dan Kebudayaan. PMM memberikan kesempatan kepada mahasiswa untuk belajar di perguruan tinggi lain di Indonesia. Universitas Sriwijaya menerima mahasiswa dari luar Palembang melalui program PMM, dengan fokus pada penguatan persatuan dalam keberagaman budaya Bali dan kearifan lokal melalui modul Nusantara. Kegiatan terakhir berupa sumbangan sosial dari kelompok Bumi Sriwijaya dilaksanakan di SDN 10 Pamulutan Barat Palembang, Sumatera Selatan. Tujuan dari kegiatan ini adalah untuk memberikan dampak positif bagi anak-anak SDN 10 Pamulutan Barat, meningkatkan pemahaman anak-anak tentang keberagaman Indonesia, memberikan pemahaman tentang keberagaman Indonesia, dan memberikan edukasi tentang stop bullying. Dalam kegiatan bakti sosial ini siswa PMM 3 berupaya untuk membangun kesadaran akan keberagaman budaya Indonesia, keberagaman dan pendidikan untuk menghentikan bullying, selain itu siswa PMM 3 memberikan bantuan kepada SDN 10 Pamulutan Barat berupa alat-alat pendukung kegiatan belajar mengajar diantaranya: Alat tulis, Spidol whiteboard, penghapus, penggaris, jam dinding, buku, rak sepatu, foto pahlawan dan perlengkapan lainnya.

Pencegahan Stunting melalui Kegiatan Penyuluhan kepada Masyarakat dalam Memperingati Hari Pangan Se-Dunia Handika, Luise; Adita Nafisa
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 4 No 1 (2025): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v4i1.4978

Commemorating World Food Day to promote a stunting-free nation and create a Healthy Indonesia 2045. Because one of the causes of stunting in early childhood is a lack of attention to health and food and nutritional intake during pregnancy, childbirth and post-natal periods, which affects health and child growth. In line with the 2020-2024 National Medium Term Development Plan (RPJMN), stunting is identified as a priority issue in health development. Therefore, the implementation of stunting counseling activities took place at the TBM Merdekata Gg RW Hall. Manunggal District. Klojen Malang City by inviting Polkesma Lecturers as competent speakers. This activity was carried out on October 28 2023 with the participation of 18 participants, consisting of mothers and children. The aim of this community service activity is to provide education to the public about stunting, with the hope of increasing awareness of the importance of children's health and growth, so that stunting can be prevented from an early age. The method used was stunting education to commemorate "World Food Day" with Polkesma lecturers as resource persons. The results of the activity show the enthusiasm of the community in participating in counseling, gaining knowledge about selecting high-quality food ingredients to support children's growth and health. It is hoped that after this activity, the community can apply the knowledge gained in their daily lives, so that efforts to prevent stunting can be realized.

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