Article Per Year (5 Year)
p-Index From 2021 - 2026
2.462
P-Index
This Author published in this journals
All Journal Journal of Urban Society´s Arts ProTVF Journal of Economic Education MUDRA Jurnal Seni Budaya Capture : Jurnal Seni Media Rekam Jurnal Rupa Kumawula: Jurnal Pengabdian Kepada Masyarakat Atrat: Jurnal Seni Rupa Prosiding Seminar Nasional Program Pengabdian Masyarakat DIMENSI: Journal of Architecture and Built Environment Jurnal Dimensi Seni Rupa dan Desain eProceedings of Art & Design Jurnal Arsitektur ARCADE Interiority
Dea Aulia Widyaevan
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Economic Education

 1 
Strategic Choice Development Using SWOT Analysis: Diversification Strategy of Batik Creative Industry in Blora, Indonesia Widjajanti, Kesi; Sugiyanto, Eviatiwi Kusumaningtyas; Widyaevan, Dea Aulia; Sari, Anisa Rachma
Journal of Economic Education Vol 12 No 1 (2023): June 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v12i1.76455

Abstract

Diversification is a strategic choice to improve company competitiveness sustainably. This paper explores strategies and suggests a suitable diversification strategy for micro, small, and medium enterprises (MSME) on a theoretical concentration and resource-based view.. Blora batik creative industry in Central Java, Indonesia, is selected as a case study. We use descriptive analytic derived from quantitative SWOT framework by combining matrix from Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS). We collect data from field surveys and study literature. Respondents are selected purposively based on a result from a focus group discussion (FGD). This paper finds that Blora batik has both positive IFAS and EFAS scores, 0.42 and 0,26, respectively. These indicate Blora Batik has a strong positional value in "quadrant I", which means this industry has suitable strength to exploit opportunities.. Diversification strategy options proposed in this research can help owners and managers of micro, small and medium enterprises to expand the diversity of their markets and products. This study can also be used as a consideration for the government in implementing policies to empower the Batik creative economy through the MSME diversification strategy
How an Effective Strategy For Implementing Ecopreneurship in Batik MSMEs? Analythical Hierarchy Process Approach Widjajanti, Kesi; Sugiyanto, Eviatiwi Kusumaningtyas; Widyaevan, Dea Aulia; Sari, Anisa Rachma
Journal of Economic Education Vol 13 No 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.73438

Abstract

This study aims to formulate an effective strategy for implementing ecopreneurship in batik MSMEs. The sampling technique used purposive sampling to ensure that the selected samples have a direct relationship with ecopreneurship practices. Key respondents include MSME owners, environmental experts, academics, and policy makers in the MSME sector. Data collection was carried out through structured interviews, questionnaires, and documentation studies. The questionnaire was designed to evaluate the priorities of respondents. The results of the study indicate that the first priority strategy alternative in the strategy for implementing ecopreneurship in batik MSMEs is the substitution of synthetic dyes for natural dyes with a local weight of 0.60 and a global weight of 0.24. This shows the urgency to reduce environmental impacts through the use of environmentally friendly raw materials. The development of recycled raw materials and the processing of liquid waste into new products are ranked second because of the relevance of both in supporting efficiency and sustainability
Co-Authors Adrian Permana Zen Agustinus Nur Arief Hapsoro Ahmad Muzzayin Dina Wari Arnanti Primiana Yuniati Djoko Murdowo Dwi Maharani, Gina Eviatiwi Kusumaningtyas Sugiyanto Eviatiwi Kusumaningtyas Sugiyanto Fadhila, Farah Ganesha Puspa Nabila Hendi Anwar Iqbal Prabawa Wiguna Ivan Joshua Kesi Widjajanti Lidya Emanuella Seumahu, Marscha Lola Anjani Muhammad Fikrissalim Nursandy, Muhammad Rivi Aldian Nurulrahma, Ajeng Ayu Santi Salayanti Sari, Anisa Rachma Sean Purnama, Pascal Setiamurti Rahardjo Sherly Anggraini Tita Cardiah Wari, Ahmad Muzzayin Dina Zahra, Zalzabila Asnika