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All Journal Media Wisata Jurnal Kepariwisataan dan Hospitalitas Jurnal Abdimas Pariwisata Jurnal Ilmiah Ilmu Terapan Universitas Jambi Padaidi: Journal of Tourism Dedication Padaidi: Journal of Tourism Dedication
AB, Ahmad
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Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Media Wisata

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Implementation of Technology and Housekeeping Innovations on Efficiency, Effectiveness and Employee Performance in The Galesong Tourist Area of Takalar Regency Nasir, Muhammad Ersyad; Ab, Ahmad; Zulkifli, Andi Ade
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.710

Abstract

This study analyses the impact of technology and innovation on operational performance in the housekeeping section of the tourist area in Takalar Regency. Data from employee interviews indicate that while technology adoption varies, advanced technology has increased efficiency, service quality, and customer satisfaction. Challenges include a lack of training and resistance to change. To overcome these, the study suggests investing in technology, employee training, and collaborating with technology providers. In conclusion, technology and innovation are crucial for enhancing productivity and customer satisfaction in the hospitality sector.
The Influence of Location, Price, Promotion, and Laundry Fragrance on the Decision to Use Laundry Services in Makassar Arif, Muh.; Alimukti, Bagus Alwi; Ab, Ahmad; Zulkifli, Andi Ade
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.741

Abstract

This study aims to analyze the effect of location, price, promotion, and laundry perfume aroma partially and simultaneously on decisions to use laundry services in Makassar. Data were collected through a survey of 165 laundry customers in Makassar. The analysis technique used is multiple linear regression. The results showed that location and promotion have a positive and significant effect on the decision to use laundry services while price and laundry perfume aroma have a negative and significant effect on the decision to use laundry services. The closer or easier the location of the laundry to the customer's residence, the cheaper the price offered, and the more intensive the promotion carried out, the more likely the customer is to use laundry services. The smell of laundry perfume that does not follow the tastes of laundry consumers will result in a decrease in the decision to use laundry services by consumers. Simultaneously, the variables of location, price, promotion, and laundry perfume aroma have a simultaneous and significant effect on the decision to use laundry services. Based on the results of this study, it is recommended for entrepreneurs or managers of laundry businesses to pay attention to business locations, prices offered, promotions carried out, and the aroma of laundry perfume used to increase the number of laundry customers.
The Potential Development Strategy of Kassi Village as a Tourism Village Based on Agro-Tourism in Jeneponto Regency, Indonesia Ab, Ahmad; Annisa Tumbel; Saling; Ab, Ernawati; Hasbi, Andi
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.851

Abstract

The people living in the Kassi Village still maintain their customs well and have a reasonably high social value. The agricultural potential of the village is that it is possible to use it as a tourist area without reducing the agricultural activities of the local community. This study aims to determine the potential of Kassi Village as a tourism village and identify strategies for developing agro-tourism-based village potential. The method used in this research is a qualitative approach using descriptive analysis, and a SWOT analysis is carried out to determine the potential development strategy of an area. This study's data collection techniques used interview techniques with informants and field observations. The results showed that Kassi Village, located in the highlands of Jeneponto Regency, has abundant natural resource potential and agricultural and plantation areas. The SWOT analysis results found appropriate strategies to develop Kassi Village into a tourism village based on agro-tourism. These natural resources can be used as tourist attractions based on agro-tourism.
Co-Authors Ab, Ernawati Alghazali, Muhammad Adam Ali Muhtasom Alimukti, Bagus Alwi Annisa Tumbel Fachry Abda El Rahman Hamam Supriyadi hasbi, andi Kuba, Dharma Masri Ridwan, Masri Muh. Arif Muhamad Muhamad Nasir, Muhammad Ersyad Ohyver, Daniel Adolf Poke, Andi Alif Rahmatullah Saling Zulkifli, Andi Ade