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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Krisna: Kumpulan Riset Akuntansi JURNAL PENDIDIKAN TAMBUSAI GANEC SWARA Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Satyagraha Nusantara Hasana Journal International Journal of Management Science and Information Technology (IJMSIT) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Innovative: Journal Of Social Science Research AMMA : Jurnal Pengabdian Masyarakat Bioculture Journal SENEMA JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ni Luh Laksmi Rahmantari
Magister Management, Post Graduate Program, Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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OPTIMALISASI SOCIAL COMMERCE SEBAGAI STRATEGI PEMASARAN BAGI UMKM DI ERA MARKETING 4.0 Aristana, I Dewa Gede Aristana; Rahmantari, Ni Luh Laksmi; Utari, Ni Komang Mela Tri
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 1 No. 1 (2023): JIS SIWIRABUDA Maret 2023
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v1i1.188

Abstract

This study aims to determine how marketing strategies by optimizing the use of social commerce in the form of Tiktok for MSMEs in the Marketing 4.0 era. This research was conducted on consumers of Toko Enam in Tabanan Regency with a sample of informants obtained were consumers who shopped directly to the place as many as 10 people and filled out a questionnaire as many as 50 people so the total was 60 people. The results of this study found 3 new findings related to optimizing the use of social commerce as a marketing strategy, namely first, there is word of mouth marketing (WOMM) carried out by Toko Enam, second, there is a new customer path or New Customer Path 5A of Toko Enam consumers, namely Toko Enam consumers before buying products, they tend not to be sure first but ask their friends first, or read testimonials on social media related to the products they will buy. Third, Brand Value, namely, Toko Enam has more value for the goods sold or can be referred to as brand value where consumers not only choose the products sold, but reflect the quality, appropriate price, satisfaction in using the product, following current trends, and increasing social status and reputation.
Motivasi Dan Tantangan Adopsi Mobile Payment: Perubahan Perilaku Konsumen Dan Transformasi Industri Keuangan Handayani, Made Mulia; Rahmantari, Ni Luh Laksmi
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 2 No. 2 (2024): JIS SIWIRABUDA September 2024
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v2i2.317

Abstract

The development of digital technology has transformed transaction methods with innovations in mobile payment. This study aims to explore the motivations behind mobile payment adoption, focusing on psychological aspects, internal and external motivations, as well as the challenges encountered. Previous research highlights convenience and efficiency as key factors in the adoption decision, while challenges such as security and digital identity risks must be addressed. A qualitative method was used, employing semi-structured interviews with 20 participants from Ngurah Rai University and Tabanan University, based on the Theory of Planned Behavior. The findings reveal that internal motivations, such as ease of use and practical benefits, as well as external factors, including social influence, affect adoption. The main obstacles include technical issues and initial adaptation challenges.
Mengulas Ekstraksi Niat Pembelian Skincare (Studi Kasus Pada Gen Z Pria) Rahmantari, Ni Luh Laksmi; Susila Putra, I Putu Dharmawan Suryagita; Utari, Ni Komang Mela Tri; Mardika, Agus Putra; Yasmita, I Gusti Ayu Lia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12995

Abstract

Skincare purchases by Gen Z men have increased rapidly in recent years. Gen Z, born between 1997 and 2012, is an influential young generation who is familiar with the digital era and has wide access to information and skincare products. With sales increasing at around 15% per year, more and more Gen Z men care about the health of their skin and face. However, previous research has focused more on skincare purchases in general, not specifically on men. Therefore, it is important to research the skincare purchase intentions of Gen Z men.
ANALISIS KINERJA BISNIS UMKM PEMBUDIDAYAAN IKAN LELE DI KECAMATAN TABANAN PADA PANDEMI COVID-19 Made Putri Ariasih; Ni Luh Laksmi Rahmantari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 1 (2022): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i1.116

Abstract

This study aims to analyze the effect of innovation ability and market orientation on the business performance of catfish SMEs in Tabanan District during the pandemic. Innovation capability is measured through product innovation, process innovation, market innovation and service innovation, while company performance is measured through the perspective of sales growth, asset growth and profit growth. The population used was catfish SMEs in the Tabanan District which were still active during the pandemic and were obtained with a sample of 31 respondents. The data that has been collected is then analyzed using Smart PLS version 3. The results show that the ability to innovate positively affects the business performance of catfish SMEs in Tabanan District. Likewise, market orientation also affects the business performance of catfish SMEs in Tabanan District.
Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers Rahmantari, Ni Luh Laksmi; Mardika, Agus Putra; Lia Yasmita, I Gusti Ayu; Suryagita Susila Putra, I Putu Dharmawan; Mela Tri Utari, Ni Komang
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5961

Abstract

This paper explores sustainable branding, human resource capability, and financial sustainability on anesthetic competitiveness of nursery product in Millennial and Gen Z era consumers. Despite young consumers’ strong environmental concern, an attitude–behavior gap is observed between their attitudes and actual purchasing behavior. From interviews with 20 informants including young consumers, producers and fintech developers we conclude that sustainability matters, but only if authenticity and transparency are there to back it up. The challenges for producers are often reduced digital skills, weak financial literacy, and difficult access to capital. These constraints inhibit their ability to market sustainably, generate innovations, and manage financial risks. The research recommends that natural resource enterprises should include sustainable brand credence, robust human resources capability, and better financial resilience in order to thrive and grow in the era of digitalization and environmental awareness in Indonesia.
Green finance and local wisdom synergy in enhancing community-based drinking water sustainability Yasmita, I Gusti Ayu Lia; Rahmantari, Ni Luh Laksmi
Bioculture Journal Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/bioculture.v3i2.2026.1968

Abstract

Background: Access to safe drinking water remains a challenge in Sukadana Village due to geographic conditions, limited infrastructure, and financial constraints. The Danu Kerthi concept, rooted in Tri Hita Karana, promotes sustainable water management by balancing human, environmental, and spiritual aspects. Green finance, through green bonds and Pay-As-You-Go (PAYG) schemes, enhances financial sustainability. Integrating these approaches with technology can ensure long-term water access through community, government, and private sector collaboration. Methods: This study uses a descriptive qualitative approach to explore phenomena related to access, management, and challenges of community-based drinking water sustainability in Sukadana Village, Karangasem. The data collection technique was carried out through in-depth interviews with 30 respondents who were selected using the purposive sampling method. The data obtained was analyzed inductively to identify relevant patterns and themes. Findings: Data were analyzed to identify key components and organized into specific indicators and sub-indicators, forming a comprehensive model for sustainable system development. The resulting framework includes aspects such as access to clean water, management systems, financial sustainability through green finance, challenges faced, and strategies grounded in local wisdom (Danu Kerthi concept). These findings are systematically presented to guide future policy and implementation efforts for resilient and inclusive water management systems. Conclusion: The creation of a well-defined and systematic model offers a practical foundation for improving the sustainability, resilience, and inclusiveness of water management, particularly in rural and culturally traditional communities. Integrating green finance with local wisdom, as reflected in the Danu Kerthi concept, enhances the long-term viability of community-based drinking water systems, as exemplified by the model implemented in Sukadana Village, Karangasem, Bali. Novelty/Originality of this article: This study intoduces a new approach to community based drinking water management by integrating the Danu Kerthi concept with green finance through Pay-As-You-Go (PAYG) for sustainable funding.
Effect of Corporate Social Responsibility on Company Value With Company Size and Profitability as Moderated Variables in Pharmaceutical Companies Listed on the Indonesia Stock Exchange Ni Luh Laksmi Rahmantari; Ni Wayan Sitiari; Ida Bagus Agung Dharmanegara
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 6 No. 2 (2019)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.6.2.1352.121-129

Abstract

This study aims to analyze the effect of Corporate Social Responsibility on firm value, the size of the company against firm value, profitability against firm value, company size in moderating the relationship between Corporate Social Responsibility and company value, profitability in moderating the relationship between Corporate Social Responsibility to the value of the company. This study uses a quantitative method which uses time series or past data related to the Annual Report of Pharmaceutical Companies listed on the Indonesia Stock Exchange. The technical data analysis in this study uses Analysis Moderated Regresion with SPSS for Windows 25.0. The sample in this study used eight pharmaceutical companies listed on the Indonesia Stock Exchange. Use annual reports with the 2014-2017 period. The results of the research obtained are Corporate Social Responsibility has a significant positive effect on firm value,Firm size has a significant positive effect on firm value, Profitability has a significant negative effect on firm value, Firm size is not able to moderate relationships between Corporate Social Responsibility (CSR) and company value, Profitability is not able to moderate the relationship between Corporate Social Responsibility (CSR) and company value.
Analisa Faktor – Faktor Yang Mempengaruhi Gen– Z Dalam Menentukan Keputusan Investasi Agus Putra Mardika; I Putu Dharmawan Suryagita Susila Putra; Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; I Gusti Ayu Lia Yasmita
KRISNA: Kumpulan Riset Akuntansi Vol. 16 No. 2 (2025): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.16.2.2025.345-353

Abstract

This study explores the factors that influence investment decisions among Generation Z in Indonesia.Through a qualitative approach, data was obtained from literature review, observation, and in-depthinterviews with 10 Generation Z respondents aged 21-27. This research utilizes the Self-DeterminationTheory (SDT) framework that includes aspects of personal motivation, social influence, self-confidence,independence, social relationships, and external factors. The research findings reveal that Generation Z'sinvestment decisions are driven by the motivation to achieve financial stability, overcome future-relatedconcerns, and recommendations from friends and family. Social media and influencers play an importantrole in shaping their investment preferences. The level of confidence in investing is influenced by theeducation provided by investment platforms and individual experience. While independence is a keyaspect, community input is still considered important. External factors, such as platform promotions andeconomic information, also have a significant influence on investment decisions.The study concludes thatGeneration Z integrates social influences and personal preferences in the investment decision-makingprocess, with a focus on autonomy and achieving long-term financial goals.
Sensemaking Of Sustainable Invesment: Fintech’s Role Shaping Retail Investor’s Green Intention in Indonesia Ni Luh Laksmi Rahmantari; I Gusti Ayu Lia Yasmita; Made Mulia Handayani
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 1 (2026): Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i1.382

Abstract

This study examines retail investors’ intentions to invest in sustainable financial products through fintech in Indonesia, focusing on green values, digital appeal, and social interaction amid limited ESG understanding. The study applies Interpretative Phenomenological Analysis (IPA) with 15 investors, using semi-structured interviews and thematic analysis based on Sensemaking Theory. Investment intention is driven by moral motivation, digital cues, and social influence, with investors relying more on perceived plausibility than factual verification. Fintech also serves as a space for the construction of collective meaning. Fintech functions not only as a transactional tool but also as a platform that shapes perceptions of sustainable investment, highlighting the need for stronger ESG literacy, transparency, and regulation. The qualitative approach and small sample size limit the generalizability of the findings. This study offers deeper insights into investor behavior in fintech-based sustainable finance and provides practical implications for reducing greenwashing and improving authentic sustainable investment practices.
Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers Ni Luh Laksmi Rahmantari; Agus Putra Mardika; I Gusti Ayu Lia Yasmita; I Putu Dharmawan Suryagita Susila Putra; Ni Komang Mela Tri Utari
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5961

Abstract

This paper explores sustainable branding, human resource capability, and financial sustainability on anesthetic competitiveness of nursery product in Millennial and Gen Z era consumers. Despite young consumers’ strong environmental concern, an attitude–behavior gap is observed between their attitudes and actual purchasing behavior. From interviews with 20 informants including young consumers, producers and fintech developers we conclude that sustainability matters, but only if authenticity and transparency are there to back it up. The challenges for producers are often reduced digital skills, weak financial literacy, and difficult access to capital. These constraints inhibit their ability to market sustainably, generate innovations, and manage financial risks. The research recommends that natural resource enterprises should include sustainable brand credence, robust human resources capability, and better financial resilience in order to thrive and grow in the era of digitalization and environmental awareness in Indonesia.
Co-Authors Agus Putra Mardika Agus Putra Mardika Aristana, I Dewa Gede Aristana Gede Surya Mahendra Handayani, Made Mulia I Gede Bayu Wirayudha I GUSTI AYU LIA YASMITA I Gusti Ayu Lia Yasmita I Putu Dharmawan Suryagita Susila Putra I Putu Dharmawan Suryagita Susila Putra Ida Bagus Agung Dharmanegara Intan Ayu Aisyiah Johan, Ahmad Lia Yasmita, I Gusti Ayu MADE PUTRI ARIASIH Made Putri Ariasih MARDIKA, Agus Putra Mela Tri Utari, Ni Komang Ni Kadek Dwi Maharani Ni Komang Mela Tri Utari Ni Komang Mela Tri Utari Ni Made Inka Prahartini Ni Putu Lina Mustika Dewi Ni Wayan SITIARI RR. Maria Yulia Dwi Rengganis Suryagita Susila Putra, I Putu Dharmawan Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA