Claim Missing Document
Check
Articles

Found 22 Documents
Search

The Influence of Islamic Celebrity Endorser, Islamic Brand Image and Product Quality through Price as Moderating Variable on The Purchase Decision of Wardah Cosmetic Products Darmawati, Darmawati; Arum, Kanthi; Yuliani, Irma
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10072

Abstract

The emergence of the statement "Realize Inspiring Beauty" led to the use of Islamic celebrity endorsers who have characteristics, able to influence behavior (attitude). Islamic Brand Image becomes the most important factor in determining product quality, while price influences consumer views and is the most influential factor in the purchasing process. The purpose of this study is to determine the effect of Islamic Celebrity Endorser, Islamic Brand Image and product quality through price which is moderating variable on the purchasing decision of Wardah cosmetic products. This study used quantitative method. With a sample of 200 respondents from UIN SAMI and UMKT. The analytical method which used in this research was multiple linear regression analysis. The results of this study indicated that Islamic Celebrity Endorser had a significant positive effect on consumer decisions to buy Wardah cosmetic products. Islamic Brand Image had a significant positive effect on consumers' decisions to buy Wardah cosmetic products. Product quality had a significant positive effect on consumers' decisions to buy Wardah cosmetic products and prices were able to strengthen the variables of Islamic Celebrity Endorser, Islamic Brand Image and Product Quality on consumers' decisions to buy Wardah cosmetic products.
Upaya Meningkatkan Perilaku Asertif Melalui Layanan Bimbingan Kelompok Menggunakan Media Audiovisual Siswa Kelas X TAV Yuliani, Irma; Sayekti, Sri; Rimayati, Elfi
Emphaty Cons - Journal of Guidance and Counseling Vol 4 No 1 (2022): Februari 2022
Publisher : Guidance and Counceling Program of Ivet University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/emp.v4i1.2228

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui perilaku asertif siswa sebelum diberikan layanan bimbingan kelompok menggunakan media audiovisual, untuk mengetahui perilaku asertif siswa sesudah diberikan layanan bimbingan kelompok menggunakan media audiovisual, dan Apakah layanan bimbingan kelompok menggunakan media audiovisual dapat meningkatkan perilaku asertif siswa. Penelitian ini menggunakan penelitian kuantitatif dengan jenis penelitian Eksperimen. Rancangan yang digunakan dalam penelitian ini adalah True Experimental Design (eksperimen yang betul-betul). Desain penelitian eksperimen yang digunakan dalam penelitian ini adalah pretest-posttest control group design. Teknik sampling yang digunakan adalah random simple sampling atau acak, sampel yang diambil 20 siswa terbagi menjadi dua kelompok, yaitu kelompok eksperimen dan kelompok kontrol, Kelompok eksperimen 10 siswa dan kelompok kontrol 10 siswa. Metode pengumpulan data pada penelitian ini menggunakan skala likert. Alat yang digunakan adalah kuesioner atau angket perilaku asertif yang telah diujikan. Dalam analisis presentase pada posttest kelompok eksperimen sebesar 87% termasuk dalam kategori tinggi sedangkan presentase dalam pretest kelompok eksperimen sebesar 75% termasuk dalam kategori sedang. Dapat disimpulkan bahwa perilaku asertif siswa kelas eksperimen meningkat setelah dilakukan bimbingan kelompok menggunakan media audiovisual. Dari hasil penelitian diatas dapat disimpulkan bahwa layanan bimbingan kelompok menggunakan media audiovisual berupa video dapat meningkatkan perilaku asertif siswa SMK Palapa Semarang sesudah diberikan perlakuan.
THE INFLUENCE OF REVENUE, RELIGIOSITY, CREDIBILITY AND SOCIAL MEDIA ON THE PAYMENT DESICION ZAKAT, INFAQ AND SHADAQAH (STUDY ON UPZIS JAMI’ JABAL NUR MOSQUE, SAMARINDA ULU DISTRICT) Khoirotul Fatati Munirotul Jannah; Moh. Mahrus; Yuliani, Irma
Journal on Islamic Economics, Finance & Banking [Z-CONOMICS] Vol. 1 No. 1 (2025): Journal on Islamic Economics, Finance & Banking [Z-CONOMICS]
Publisher : Az-Zahra Media Society

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

East Kalimantan Province has considerable potential for collecting Zakat, Infaq, and Sadaqah (ZIS). To realize this potential, BAZNAS continues to optimize revenue by activating Zakat Collection Units (UPZ) within various regional government organizations and expanding the zakat collection network down to the village level. The UPZIS at Jami’ Jabal Nur Mosque in Samarinda Ulu District is one of the UPZIS units directly supervised by BAZNAS of Samarinda City. This study aims to determine the influence of revenue, religiosity, credibility, and social media on the decision to pay zakat, infaq, and sadaqah at the UPZIS using a quantitative associative approach. Through purposive sampling, a research sample of 91 respondents was obtained. The data were tested using multiple linear regression with SPSS VER.21. The results of the study show that revenue, credibility, and social media each do not have a significant partial effect, while religiosity has a significant partial effect. Simultaneously, revenue, religiosity, credibility, and social media were found to have a significant effect. The coefficient of determination indicates that 24.2% of the decision to pay is influenced by these four variables, while 75.8% is influenced by other factors outside the scope of this study.
Women Role Optimalization In Sharing Moderatic Islamic Ideology Yuliani, Irma; Zamzambela, Sholahuddin
Khatulistiwa Vol 11, No 2 (2021)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/khatulistiwa.v11i2.1374

Abstract

This research is based on social phenomenology on the issue of radicalism in Indonesia. The underdevelopment of dakwah innovations by moderates has become a great opportunity for radicals in developing radicalism ideologies. Women as individuals who are believed to have a major influence on the development should be able to optimize their role in teaching moderate Islamic ideology. This research is an opportunity study that seeks a model of optimizing women in sharing moderate islamic ideology. Methode tools have a descriptive qualitative approach with literature studies and in-depth interviews. To create an optimization model, this research was developed based on the principles of manhajul fikri, gender theory, women’s psychological theory, and other relevant concepts. This discussion of observations devided into three mains parts, first: the presentation of moderate dakwah and mowen’s work; second: the construction of architectural models to optimize the role of women in sharing moderate islam; third: provisioning as an alternative to equip themselves with moderate islamic values.
Young Muslim Consumer Behavior on Digital Platform: What can be Learned for Developing Halal Product? Yuliani, Irma; Amin, Muhammad; Savitrah, Ravika Mutiara
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 7 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v7i2.7576

Abstract

Indonesia memiliki peluang besar dalam pengembangan produk halal dan merupakan negara dengan konsumsi online terbesar di Asia. Penelitian ini bertujuan untuk mengobservasi perilaku konsumsi generasi muda muslim Indonesia pada platform digital. Penelitian berkaitan dengan perilaku konsumsi pada platform digital telah menunjukkan hasil yang cukup signifikan, namun akademisi dan praktisi yang peduli dalam pengembangan produk halal masih sedikit. Sehingga penting untuk memahami perilaku konsumen agar dapat menyasar konsumen yang tepat. Penelitian ini dikembangkan berdasarkan Theory of Planned Behavior serta memanfaatkan data primer yang diperoleh melalui kuesioner.  Sebanyak 155 responden generasi muda muslim dipilih melalui teknik accidental sampling dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa perilaku konsumen pada platform digital dipengaruhi oleh Attitude, Perceived behavior control, Recreation orientation, dan Promotion. Sementara itu, subjective norm, Religiosity dan Perceived Benefit merupakan alasan sekunder yang membuat mereka memilih platform digital. Hasil statistik ini menunjukkan bahwa konsumen di era digital sangat sensitif terhadap harga yang lebih murah. Selain itu, berbagai layanan tambahan yang disediakan oleh platform digital seperti pembayaran di tempat (COD) memudahkan mereka untuk memenuhi kebutuhan konsumsinya. Oleh karena itu, berdasarkan temuan tersebut, penting bagi produk halal untuk mengembangkan platform digital yang mampu memberikan layanan tambahan yang berguna untuk meningkatkan kenyamanan dan kepuasan pelanggan.Indonesia have great opportunity for halal product developments and the largest online consumption in asia. This study aims to observe the consumption behavior of young muslim through digital platforms. Research related to consumer behavior has revealed a significant result on digital platform, however the academics and practitioners who are concerned in the halal product development are few. Therefore, it is important to understand consumer behavior in targeting the right consumers. This research is developed based on theory of planned behavior and used primary data obtained through questionnaire. 155 young muslim respondents selected with accidental sampling techniques and analyzed using partial least squares structural equation modeling as the data processing tools. The results show that consumer behavior in  digital platforms is influenced by Attitude, Perceived behavior control, Recreation orientation, and Promotion. Meanwhile, subjective norm, Religiosity and Perceived Benefit are secondary reasons they choose digital platforms. This statistical results explain that the consumers in the digital era are sensitive to lower price. In addition, various supplementary services provided by digital platforms such as paylater payments make it easy for them to satisfy their consumption. Therefore, based on the findings, it is important for halal products to develop a digital platform that is able to provide useful supplementary services to increase customer convenience and satisfaction.
Implementasi Program Sertifikasi Halal Gratis (Sehati) Dalam Mendorong Minat Pelaku UMKM Indonesia Mengajukan Sertifikasi Halal Yuliani, Irma
Krigan: Journal of Management and Sharia Business Vol. 1 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/krigan.v1i2.7630

Abstract

Salah satu program strategis yang dikeluarkan pemerintah dalam rangka menumbuh-berdayakan UMKM di Indonesia pasca covid-19 adalah sertifikasi halal. Pada tahun 2022 Kementerian Agama bersama dengan Badan Penyelenggara Jaminan Produk Halal (BPJPH) meluncurkan produk 10 Juta sertifikasi halal. Program sertifikasi halal ini diharapkan mampu meningkatkan daya saing produk UMKM, baik di tingkat nasional maupun internasional. Penelitian ini merupakan studi eksploratif untuk menemukan faktor pendorong minat pelaku UMKM mengajukan sertifikasi halal khususnya bagi pelaku usaha di bawah dampingan LP3H UIN Sunan Kalijaga Yogyakarta. Berdasarkan analisis piramida terbalik, penelitian ini menemukan bahwa faktor yang mempengaruhi minat pelaku UMKM mengajukan sertifikasi halal diantaranya: 1) faktor mandatory attributes, 2) faktor tingginya permintaan pasar akan sertifikasi halal,3)  faktor self branding, 4) pengaruh sosial, 5) halal awareness, dan 6) faktor paling sedikit adalah halal life style. Meski demikian, implementasi progam sertifikasi halal gratis (SEHATI) pada LP3H UIN Sunan Kalijaga sudah cukup berhasil. Hal ini didasarkan pada kemampuan LP3H UIN Sunan Kalijaga dalam mengelola sumberdaya yang ada sehingga mampu mengimplementasikan program dengan cukup efektif dan efisien. Fakta ini didasarkan pada kemampuan LP3H UIN Sunan Kalijaga dalam memfasilitasi pendamping P3H sehingga melahirkan pendamping dalam kuantitas banyak dan memiliki kapasitas yang memadai, selain itu, kesuksesan LP3H UIN Sunan Kalijaga juga dapat dibuktikan dari jumlah sertifikasi halal yang telah terbit pada pelaku usaha.
Analisis Tingkat Serangan Parasit pada Ikan Nila (Oreochromis niloticus) dan Ikan Lele (Clarias gariepinus) di Balai Benih Ikan (BBI) Ciganjur Yuliani, Irma; Pratiwi, Rina Hidayati; Yulistiana
Biota : Jurnal Ilmiah Ilmu-Ilmu Hayati Vol 8, No 1 (2023): February 2023
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/biota.v8i1.5502

Abstract

Salah satu faktor penghambat dalam usaha budidaya perikanan adalah serangan parasit. Parasit merupakan organisme yang hidup pada tubuh organisme lain (inang) dengan mengambil nutrisi dari inangnya. Penelitian ini bertujuan mengetahui jenis parasit dan prevalensi parasit pada ikan air tawar yang dibudidayakan di Pusat Produksi Inspeksi dan Sertifikasi Hasil Perikanan (PPISHP), Balai Benih Ikan (BBI), Ciganjur. Sampel ikan yang digunakan berjumlah 30 ekor ikan air tawar yang merupakan spesies ikan nila dan  ikan lele masing-masing sebanyak 15 ekor dengan ukuran 5-6 cm yang diambil secara purposive sampling. Hasil penelitian teridentifikasi tiga spesies parasit yaitu Trichodina sp., Ichthyophthirius multifiliis dan Dactylogyrus spp. Tingkat serangan parasit Trichodina sp. pada benih ikan air tawar yang diproduksi di PPISHP, BBI Ciganjur menunjukan prevalensi tertinggi pada benih ikan lele dengan nilai prevalensi 86,6% infeksi hampir parah, sedangkan prevalensi parasit terendah yakni Dactylogyrus spp. yang menyerang ikan nila dengan prevalensi 6,6% termasuk infeksi rendah. Intensitas parasit tertinggi yakni Ichthyophthirius multifiliis yaitu 22 individu/ekor pada ikan lele, dan intensitas parasit terendah yakni Dactylogyrus spp. yaitu 1 individu/ekor pada ikan nila. Adapun parameter suhu dan pH juga mempengaruhi tingginya nilai prevalensi dan intensitas parasit yang menyerang ikan khususnya pada ikan lele di BBI Ciganjur. 
Strategi dan Implementasi Pembiayaan Kepemilikan Rumah dengan Akad Murabahah pada Bank Syariah Mandiri Cabang Samarinda Yuliani, Irma
el Buhuth: Borneo Journal of Islamic Studies el Buhuth: Borneo Journal of Islamic Studies, 2(1), 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (Center for Research and Community Services), Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.135 KB) | DOI: 10.21093/el-buhuth.v2i1.1801

Abstract

The research is motivated by increasing population and demand community to meet housing needs. Related to this, how is the Bank's Strategy Syariah Mandiri Samarinda Branch as one of the banks that has an important role as Intermediary institutions, to realize the desire of customers to have decent housing through its products are Griya BSM and How to Implement Home Ownership financing with The Murabahah Agreement is in the context of achieving company goals amid the bank’s world competition increasingly sharp. This type of research is field research, which is a study carried out systematically by lifting data in the field. The purpose of this research is to find out the Strategy and Implementation of Home Ownership Financing With Murabahah Agreement at Bank Syariah Mandiri Samarinda Branch. The nature of the research this is Descriptive Qualitative. The research uses observation, interview and documentation techniques with management resource persons / related bank parties.The research uses Analysis of Miles And Hubberman. The results of the research, it was found that BSM determined the segmentation of BSM Griya products based on demographic segmentation which is based on income level and employment level. Determination of market targeting on BSM Griya products, through two categories, namely permanent employees such as civil servants and professional jobs such as doctors or equivalent. Positioning Griya BSM products in the minds of consumers is the Sharia brand itself, flat installments, speed and accuracy of the process, and fewer costs incurred by customers than conventional home financing. The results of the research indicate that the strategies carried out by the Mandiri Branch Syariah Bank Samarinda is determining Segmentation, namely dividing customers based on income level and job, Positioning that is offering superior products that have unique and sharia values, and Targeting is aiming at fixed income customers by cooperating with agencies and doing individual prospects. In order for the strategy to be achieved, the marketing mix is carried out includes 4 P namely Product, Price, Place, and Promotion which done by displaying the uniqueness of the product, affordable prices with flat installments and low margin compared to other banks, convenient service locations, and promotional uses reference of friends of BSM, advertisements, brochures, social media, sticking to running advertisements as well as collaborate and presentations to government and private agencies and individuals. Implementation of home ownership financing is carried out through 4 stages namely : submission of application, inspection and analysis, signing of agreement and disbursement. Procedure stages based on 5 C (Character, Capital, Capability, Collateral, and Condition of Economy) with the most disbursement time 1 week long and using a Murabahah contract with flat / fixed installments, Fixed an 11% margin,mild down payment, and free final.
Analisis Distribusi Pendapatan serta Kesejahteraan Ekonomi Menurut Persfektif Ekonomi Islam di Kampung Nelayan Manggar Baru Balikpapan Propinsi Kalimantan Timur Komariah, Kokom; Yuliani, Irma
el Buhuth: Borneo Journal of Islamic Studies el Buhuth: Borneo Journal of Islamic Studies, 6(1), 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (Center for Research and Community Services), Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/el-buhuth.v6i1.7490

Abstract

Penelitian ini dilakukan pada bulai April – Juni 2023. Tujuan penelitian ini untuk mengetahui besarnya pendapatan keluarga para nelayan di Kampung Nelayan Manggar baru Balikpapan propinsi Kalimantan Timur, mengetahui pola distribusi pendapatan diantara keluarga para nelayan di Kampung Nelayan Manggar Baru, dan untuk mengetahui Tingkat kesejahteraan Ekonomi menurut Persfektif Ekonomi Islam diantara para keluarga nelayan dikampung Nelayan Manggar Baru Balikpapan Propinsi Kalimantan Timur. Data Metode yang digunakan dalam penelitian ini ialah memakai tekhnik analisis regresi linier berganda. Analisis ini berguna menguji adanya pengaruh antara variabel independena dengan variabel dependen dan menggunakan program computer (software) SPSS versi 23. Sampel diambil denagn Metode Simple Random melalui Observasi dan wawancara langsung dengan responden dan menggunakan Kuisioner. Distribusi pendapatan dianalisis denagn Rasio Konsentrasi Gini dan Kurva Lorenz. Tingkat kesejahteraan di ukur dengan cara membandingkan pendapatan per kapita dengan standar garis kemiskinan. Hasil Penelitian menunjukkan Pendidikan secara parsial berpengaruh signifikan terhadap kesejahteraan menurut presfektif ekonomi Islam di Kampung Nelayan Manggar Baru Balikappan Provinsi Kalimantan Timur dapat diketahui thitung sebesar 6,734> ttabel 1,98498 dengan signifikan sebesar 0,000< 0,05. 0,994 > 0,05. Kesejahteraan secara parsial berpengaruh signifikan terhadap kesejahteraan Pendapatan secara parsial tidak berpengaruh signifikan terhadap kesejahteraan menurut presfektif ekonomi Islam di Kampung Kampung Nelayan Manggar Baru Balikappan Provinsi Kalimantan Timur, dapat diketahui diketahui thitung sebesar 0,007 < ttabel 1,98498 dengan signifikan sebesar menurut presfektif ekonomi Islam di kampung Nelayan Manggar Baru Balikappan Provinsi Kalimantan >Ftabel.2,70. Pendapatan Keluarga dan pendapatan per kapita tersebut jika disetarakan dengan Timur, dapat diketahui thitung sebesar 2,132 > ttabel 1,98498 dengan signifikan sebesar 0,036 < 0,05. Pendidikan, Pendapatan dan Kesejahteraan secara simultan berpengaruh signifikan terhadap kesejahteraan menurut presfektif ekonomi Islam di kampung Nelayan Manggar Baru Balikappan Provinsi Kalimantan Timur, hasil dari nilai signifikansi 0,000 < 0,05 dan Fhitung 24,286. Pendapatan Keluarga dan pendapatan per kapita tersebut jika disetarakan dengan harga beras (harga beras Rp 13.800,00 per kilo gram). Didapatkan Rp 228.263 kilo gram beras untuk pendapatan keluarga dan 2.283,63 kilo gram untuk pendapatan per kapita. Pernyataan dengan beras ini diperlukan untuk membandingkan pendapatan per kapita. Distribus pendapatan keluarga nelayan di Kampung Manggar baru Balikpapan cukup merata ketimpangan tinggi Hasil Perhitungan menjukkan nilai GCR – 88,38 yang berarti pendapatan diantara di Kampung Nelayan Manggar Baru Balikpapan Kaltim cukup merata ketimpangan tinggi atau besar. Dan dengan demikian bahwa para nelayan di Kampung Nelayan Manggar Baru termasuk kedalam dibawah standar kemiskinan atau tidak sejahtera.
ANALYSIS OF OCCUPATIONAL SAFETY AND HEALTH (OSH) RISKS AT THE STERILIZER STATION USING THE HIRARC METHOD AT PT KHARISMA ISKANDAR MUDA NAGAN RAYA Yuliani, Irma; Zakiyuddin, Zakiyuddin; Fadillah, Mardi; Is, Jun Musnadi; Murdani, Ihsan
HEARTY Vol 14 No 1 (2026): FEBARURI
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/hearty.v14i1.20980

Abstract

Occupational Safety and Health (OSH) is a key priority in both government and private palm oil mills. PT Kharisma Iskandar Muda is a company that applies OSH in every production process. Despite preventive efforts, workplace accident risks still exist. Company data shows that in 2023, there were 5 recorded accidents, while in 2024, there were 3 accidents, 1 moderate and 2 near-miss incidents at the sterilizer station. This study aims to analyze potential hazards by calculating risk values, interpreting the results, and recommending controls to reduce accident risks. The research uses a qualitative method with a case study approach at the sterilizer station. Data collection involved field observations, in-depth interviews, and purposive sampling. Risk analysis was conducted using the HIRARC method. The findings identified 6 work activities with potential hazards: 1 activity posed an acceptable risk, 1 moderate risk, 3 substantial risks, and 1 extreme/unacceptable risk. The conclusion indicates signs of potential accidents related to these activities. Recommended controls include daily monitoring, regular electrical panel inspections, improving worker focus, adding safety signage, enhancing SOPs, and ensuring consistent use of personal protective equipment (PPE).