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All Journal Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati El Dinar Hearty : Jurnal Kesehatan Masyarakat Khatulistiwa: Journal of Islamic Studies ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Emphaty Cons : Journal of Guidance and Counseling el-Buhuth: Borneo Journal of Islamic Studies Al-Tijary : Jurnal Ekonomi dan Bisnis Islam EKONOMIKA SYARIAH : Journal of Economic Studies SETARA: Jurnal Studi Gender dan Anak Borneo Islamic Finance and Economics Journal (BIFEJ) Krigan: Journal of Management and Sharia Business Jurnal Komplikasi Anestesi Jurnal Ekonomi, Manajemen, Akuntansi Journal on Islamic Economics, Finance, and Banking (Z-CONOMICS) BISNIS : Jurnal Bisnis dan Manajemen Islam
Yuliani, Irma
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Physics Social Sciences Other

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Integrasi Perceived Security dan Promosi dalam Mendeteksi Perilaku Konsumsi Milenial Sorong di Era Digital: Sebuah Analisis Model UTAUT2 Yuliani, Irma; Amin, Muhammad
BISNIS Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i1.13856

Abstract

Perkembangan sistem digital dalam transaksi keuangan di indonesia tidak hanya terpusat di wilayah metropolitan saja. Sorong sebagai wilayah indonesia timur tampaknya juga memiliki potensi yang cukup besar sebagai wilayah dengan tingkat penetrasi internet yang tinggi. Penggunaan platform dompet digital di kota Sorong masih di dominasi oleh penduduk milenial. Penelitian ini bertujuan untuk menganalisis model UTAUT2 dalam mendeteksi minat milenial sorong menggunakan dompet digital dengan integrasi perceived security dan promosi. Penelitian ini termasuk penelitian survei dengan pendekatan explanatory study, yaitu berupaya untuk mengembangkan suatu model agar memperoleh model prediksi yang paling tepat. Data dalam penelitian bersifat primer yang dikumpulkan melalui kuesioner dan dianalisis menggunakan SEM – PLS (Structural Equation Modelling – Partial Least Square). Hasil penelitian menunjukkan bahwa variabel performance expectancy, facilitating condition, habit, perceived security, dan promosi berpengaruh signifikan terhadap minat milenial sorong menggunakna dompet digital. Sedangkan variabel effort expectancy, social influence, dan price value tidak berpengaruh terhadap minat milenial menggunakan dompet digital. Implikasi dari penelitian ini merekomendasikan adanya pengembangan fitur-fitur tertentu seperti fitur debit-kredit payment, user tutorial, serta penciptaan ekosistem digital yang kondusif dan inklusif untuk meningkatkan kepuasan konsumen.
Examining e-commerce user’s switching intention through an extended push-pull-mooring model Yuliani, Irma; Nursalam, Annisa; Azizah, Siti Nur; Berakon, Izra
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art4

Abstract

Purpose – This study investigates the determinants of Indonesian e-commerce users’ intention toward productive digital behavior using the push–pull–mooring (PPM) model. It further integrates the Homo Islamicus perspective, the technology acceptance model (TAM), and the marketing mix to provide a more comprehensive explanation of this behavioral transition.Methodology – Primary data were collected from 231 Indonesian e-commerce users through an online survey using purposive sampling method. The eligible respondents were individuals who had actively engaged in online shopping. The proposed model was evaluated using a two-stage partial least squares structural equation modeling (PLS-SEM) approach.Findings – The results indicate that push factors, represented by impulse buying and Homo Islamicus attributes, do not significantly explain the switching intention toward productive digital behavior. In contrast, pull factors, including perceived usefulness, perceived ease of use, attitude toward e-commerce, and the marketing mix, significantly influenced switching intention. Mooring factors, including risk propensity, tolerance of ambiguity, and perceived educational support, also positively influenced switching intention.Implications – Encouraging productive digital behavior requires more than just reducing consumptive tendencies. Policymakers and e-commerce platform providers should strengthen digital entrepreneurship education, mentoring, and risk management support to enhance users’ readiness for productive digital activities.Originality – Previous e-commerce studies have primarily focused on purchase intention, online shopping adoption and impulse buying. This study extends the PPM model by explaining users’ switching intention from consumptive to productive digital behavior in the Indonesian e-commerce ecosystem.
Co-Authors Ahmad Syarif Akhmad Yun Jufan Angelita, Sarah Arum, Kanthi Berakon, Izra Calcarina Fitriani Retno Wisudarti Elfi Rimayati Fadillah, Mardi Faisal, Agus Is, Jun Musnadi Isnatin Ulfah Jannah, Khoirotul Fatati Munirotul Khoirotul Fatati Munirotul Jannah Kokom Komariah Mahrus, Moh Moh. Mahrus Muhammad Amin Murdani, Ihsan Nursalam, Annisa Parno Parno Rina Hidayati Pratiwi Savitrah, Ravika Mutiara Siti Nur Azizah, Siti Nur Sri Sayekti Sulastri, Nur Wahid, Ahmad Nur Yulistiana Zakiyuddin, Zakiyuddin Zamzambela, Sholahuddin