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All Journal Masalah-Masalah Hukum Diponegoro Journal of Management FIAT JUSTISIA: Jurnal Ilmu Hukum Qistie: Jurnal Ilmu Hukum Empowerment : Jurnal Pengabdian Masyarakat JOURNAL OF PRIVATE AND COMMERCIAL LAW Cepalo Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL DE JURE MUHAMMADIYAH CIREBON Indonesia Law Review (ILREV) Journal of Law, Poliitic and Humanities Jurnal Keamanan Nasional Unifikasi : Jurnal Ilmu Hukum Journal of Law and Security Studies
Fitriana, Diana
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Diponegoro Journal of Management

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ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, KEWAJARAN HARGA DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Produk Oriflame Semarang) Fitriana, Diana; Sukresna, I Made
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The sales volume of Oriflame Semarang fluctuated in 2016 and 2017. The increase and decrease is an indication that the buyer has not been loyal to Oriflame products. The purpose of this study to analyze the effects arising from brand image, product quality, price fairness and customer satisfaction on customer loyalty from Oriflame Semarang users. The variables used in this study is brand image, product quality and price fairness as an independent variable, customer satisfaction as an intervening variable and customer loyalty as an dependent variable.The samples in this study were 180 respondents us purposive sampling method. This study uses analytical techniques of Structural Equation Modelling (SEM) with AMOS 24.0 as the analysis instrument. The  result  show  that  brand  image  has  not  positive  and  significant  effect  on customer satisfaction, product quality has positive and significant effect on customer satisfaction, price fairness has positive and significant effect on customer satisfaction and customer satisfaction has positive and significant effect on customer loyalty.
Co-Authors Absori Absori Adiantika, Hanif Nurcholish Aidul Fitriciada Azhari Aidy, Widya Aidy, Widya Romasindah Bias Lintang Dialog Elya Kusuma Dewi Fransiska Novita Eleanora Gunawan, Yoga I Made Sukresna Insani, Salsabila Robbani Nurkhaeriyah Nurkhaeriyah P. Sibuea, Hotma Rohman, Adi Nur Romasindah Aidy, Widya Ryul Park, Kyung Sarip Sarip Sarip, Sarip Slamet Pribadi Sugeng Sugeng Sugeng Tobing, Clara Ignatia Wijanarko, Dwi Seno