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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Jurnal Natapraja : Kajian Ilmu Administrasi Negara Indonesian Journal of Disability Studies
Fitriana, Kurnia Nur
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Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : INFORMASI

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E-tourism: A communication strategy of Yogyakarta’s tourism potential marketing in industrial revolution 4.0 era Aw, Suranto; Agustinova, Danu Eko; Fitriana, Kurnia Nur; Arif, Nursida; Wulansari, Nur Lailly Tri
Informasi Vol 53, No 2 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i2.54019

Abstract

Digital technology development during the industrial revolution 4.0 era can be a way to promote tourism. Nowadays, the concept of e-tourism (electronic tourism) has become popular in Indonesia. E-tourism in itself is an IT-based system applied in tourism sector that provides various information digitally. This research aims to describe a communication strategy in marketing Yogyakarta’s tourism potential through e-tourism. This research uses descriptive-qualitative approach with library research method. The Special Region of Yogyakarta (DIY) has a vast variety of tourist attraction, ranging from historical places to shopping districts. Those tourism potential have drawn many tourists, locals and foreigners alike. As an effort to raise tourism visit, the DIY Tourism Department has implemented website and mobile based applications. Such method to promote tourism digitally is a right choice since e-tourism provides easiness for tourists in accessing tourism information as well as making activity plan.
Co-Authors Anggalini, Titis Dewi Damayanti, Arista Danu Eko Agustinova * Jonga, Ebrima Lena Satlita Lutfia Septiningrum Marita Ahdiyana Muhammad Solihin Nur Lailly Tri Wulansari Nursida Arif nurul khotimah Paulus Adrianus K.L Ratumakin Ratih Probosiwi Safrida Saputra, Irfan Adi Suranto Aw Yanuardi Yanuardi