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Pelatihan Literasi Digital Marketing melalui Media Facebook dan WhatsApp untuk Penggiat Pariwisata Desa Ranuyoso Setiawan, Fredy Nugroho; Nurmansyah, Mochamad Andhy; Eka, Scarletina Vidyayani
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.181-187

Abstract

Merdeka Various types of processed products from fruit and plants in Ranuyoso Village, Lumajang Regency can be developed into one of the aspects that can support efforts to promote the village as a tourism village. Therefore, this community service was carried out to help realize the development of the tourism sector in the field of marketing processed fruit products from Ranuyoso. The activities were interviews on digital literacy with 3 members of the UPK (Activity Implementation Unit) which was formerly under the PNPM program (National Program for Community Empowerment), who are currently tasked with initiating the manufacture and marketing of processed agricultural products in Ranuyoso village, and continued with digital literacy training related to marketing the products they want to sell via social media. This training was also attended by several villagers who were interested in online marketing. The results of the interviews are used as a basis for formulating training materials. The training activities focus on strengthening and empowering human resources by providing understanding and training on the use of social media, including: a) knowledge about the current role of social media in tourism and economic activities, b) understanding the content of products marketed via social media; c) marketing the products via social media more effectively and efficiently. The training successfully draws enthusiasm from UPK members and community representatives, which is proven by the direct practice done by the participants in marketing processed food and beverage products via Facebook and WhatsApp.
GRAMA PATIRTAN (DESA WISATA MATA AIR) SEBAGAI GRAND DESIGN WISATA KONSERVASI AIR BERKELANJUTAN DESA TOYOMARTO Sony Sukmawan; M. Andhy Nurmansyah; Ary Mustofa Ahmad; Novita Ainur
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2020
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Toyomarto merupakan salah satu desa yang ada di lereng Gunung Arjuna, Kabupaten Malang dan memiliki potensi besar pariwisata yang belum optimal dikembangkan. Penanganan yang terstruktur, terukur, dan terintegrasi dalam mengembangkan potensi tersebut dapat dilakukan melalui kombinasi sektor pariwisata dan rekonstruksi air menjadi Desa Wisata Mata Air (Grama Patirtan) sebagai destinasi wisata (destination image). Pembangunan dan pengembangan citra daerah sebagai destinasi wisata otentik dan khas yang bertumpu kepada sejarah, tradisi, dan filosofi tirta/patirtan dan bermuara kepada pengembangan, pengelolaan, dan spirit konservasi tirta secara berkelanjutan bertujuan untuk meningkatkan kesejahteraan masyarakat. Oleh karena itu, pembentukan grand design (rencana induk) sektor pariwisata tidak hanya sebagai entitas pariwisata akan tetapi juga harus mampu menjadi media untuk mengekspresikan dan mengomunikasikan sejarah dan filosofis daerah tersebut. Pelaksanaan pengabdian ini menggunakan metode deskriptif analisis dengan tahapan pelaksanaan yaitu observasi, wawancara dan diskusi dengan para ahli dan seniman, dokumentasi, dan focus group discussion dengan masyarakat setempat. Hasil kegiatan yang telah dilakukan adalah pemetaan wilayah, peta sebaran sumber mata air, kajian tradisi lisan/folklor, eksplorasi potensi pendukung wisata, peta lokasi wisata, sistem manajerial, logo dan tagline sebagai jenama (branding) desa wisata air, dan buku tentang Toyomarto, buku cerita bergambar, promosi, serta penyelarasan visi dan misi.
Kajian Intertekstual dalam Webtoon "Nusantara Droid War" Nufiarni, Rizki; Nurmansyah, M. Andhy; Setiawan, Fredy Nugroho
Haluan Sastra Budaya Vol 8, No 2 (2024)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/hsb.v8i2.78140

Abstract

LINE Webtoon is a popular digital comic platform in Indonesia that accommodates the work of local comic artists, one of which is a comic titled Nusantara Droid War (NDW). The comic carries a glocal spirit by raising the diversity of Indonesian culture through the depiction of droid characters and present them with a typical Japanese-style shonen manga plot. The intertwining of various folklore and culture of the archipelago with the popular narrative of shnen manga shows the existence of intertextuality. Therefore, this study was structured to examine the intertextuality of NDW in webtoon characters and narratives by applying Roland Barthes' postulates regarding the Five Codes of semiotic elements in texts to interpret intertextuality that is embodied in a series of lexia in NDW. The results of this study indicate that the Nusantara Droid War (NDW) text is a readerly text, although it is not absolute. The intertextuality depicted through the Five Codes: hermeneutic, proairetic, semantic, symbolic, and cultural/referential is dominated by texts originating from the Mahabharata story, legends from Indonesian folklore, and Japanese shounen anime or manga. In this case, referential code contributes the most in lexia, which also indicates that cultural texts play an important role in NDW text building. The discourse of intertextuality leads the NDW reading process to reject the 'artificial thing', namely the market logic that positions popularity and ownership of capital as the main goal in the world of entertainment, including the battle between droids in NDW.
Dari Folklore ke Wisata: Menelusuri Seni Tradisi Ranuyoso sebagai Ikon Budaya Eka, Scarletina Vidyayani; Hamamah; Nurmansyah, M. Andhy; Setiawan, Fredy Nugroho; Nufiarni, Rizki
Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Publisher : Faculty of Cultural Studies, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.gramaswara.2024.004.01.01

Abstract

Ranuyoso village in Lumajang has natural and cultural potentials that can be developed to natural, agro and traditional tourism area. Specifically, the community service aimed to develop the potential aspects of Ranuyoso's traditional arts. The project focused on documenting folklore and traditional arts to support Ranuyoso tourism. The problems that were attempted to be solved were: (1) what were traditional arts and local culture that can be documented in order to support the tourism village that will be created; and (2) what were the traditional arts that can become the tourism icon of Ranuyoso village. From the results of the service that had been carried out in Ranuyoso village, the documentation of Ranuyoso's original art was obtained, namely the art of jaran kencak, slempang dance (kopyah dance), glipang dance and kenong telok. From the results of mapping and documentation, Jaran Kencak was chosen as the tourism icon of Ranuyos.
STRENGTH-WEAKNESS-OPPROTUNITY-THREAT (SWOT) ANALYSIS TO ENHANCE PRODUCTIVITY OF BATIK INDUSTRY CENTRE IN EAST JAVA PROVINCE INDONESIA Dewi, Ika Atsari; Wijana, Susinggih; Nurmansyah, M. Andhy; Setiawan, Romy; Rohmah, Wendra G.; Rahmah, Nur Lailatul; Sari, Rheysa Permata
Journal of Community Research and Service Vol. 1 No. 2: July 2017
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v1i2.9800

Abstract

AbstractIt is acknowledged that the struggle faced by the batik industry, particularly in the Province of East Java, dealing with growth challenges caused by several factors: less attractive design, the conventional use of manual handling, and less governmental-institutional support. The purpose of thisstudy is to analyze the performance of centers of Batik industry in Sampang, Trenggalek and Tuban Regencies highlighting their related-production quality and quantity. The location selection of batik production centers is based on coordination with Department of Industry and Trade in each area. Data is collected through surveys and interviews. This study concludes several things. There are six production system elements analyzed in this research included technology (production capacity of batik), funding, raw material, human resources, marketing, and pattern design.Keywords: batik pattern, micro small medium entreprises, productivity
ISLAM AND TERRORISM: UNRAVELLING NARRATIVE BIASES IN AN INDONESIAN INDIE FILM Nurmansyah, Mochamad Andhy; Ida, Rachmah; Irawanto, Budi
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 19, No 2 (2024): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v19i2.29534

Abstract

Since the 9/11 attack on the World Trade Center in New York in 2001, terrorism in the name of Islam has become a common occurrence in Indonesia. As a result, violent images of Islam widely circulated in the media. Islam and its minor images have permeated the Indonesian entertainment media landscape, including independent cinema. This study addresses the lack of research on Indonesian independent films with Islamic themes. In its earliest stage, this study studied how an independent movie, Train To Heaven (TTH), examined the language surrounding terrorism in the name of Islam. The analysis in this paper, which was conducted within the context of social semiotics, indicated that the sarcastic tones used in the text were consistent with the film's principal focus, which was rejecting violent acts in the name of Islam. TTH, an independent film that tackles the issue of terrorism committed in the name of Islam, frequently expresses resistance to the act at the outset of its cinematic portrayal. As the scenes develop, the story becomes increasingly ambiguous. TTH's antagonistic stance on alleged Islamic terrorism has not been maintained. The emergence of contradictions after the story, the TTH indie film's position, which has not been fully designed to address a specific alternative "voice," and the Islamic dynamics in Indonesia, which are not well mapped in discourse formation, are some of the particular factors that contributed to the ideological ambiguity of TTH's existence. Lastly, TTH's oppositional positioning or subtleties of resistance are questionable. The linguistic creation appears to be overtaken by ideological ambiguities. There is no doubt that Islamic doctrinal viewpoints will never include the death of God. The ending of the film was incongruous with the subject of criticism from the start, resulting in a confusing discourse about Islam and terrorism. Finally, this study reveals that TTH is ambiguous in defining the extent of its critique, whether it is directed at acts of terrorism in the name of Islam or Islamic beliefs. This study is limited by its focus on a single independent film, TTH, and is constrained by the evolving nature of Indonesian cinema and global perceptions of Islam and terrorism. Future research should examine a broader range of Indonesian indie films, explore the relationship between media representation, religion, and societal values, and consider audience reception studies to deepen the understanding of how such films are interpreted across different cultural and demographic contexts.