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All Journal Jurnal Manajemen Teknologi JURNAL RELASI STIE MANDALA JEMBER JURNAL PENDIDIKAN TAMBUSAI Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Education and Human Development Journal Jurnal Industri Kreatif dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ilmiah Satyagraha AN-NISA : Journal of Gender Studies JPM: JURNAL PENGABDIAN MASYARAKAT Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Sustainable Environmental and Optimizing Industry Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING JURNAL BARUNA HORIZON Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Optimal: Jurnal Ekonomi dan Manajemen Journal of Economics and Social Sciences Jurnal Penelitian Rumpun Ilmu Teknik Jurnal Bisnis Kolega Realible Accounting Journal Jurnal Kabar Masyarakat Indonesian Journal of Innovation Multidisipliner Research Relasi : Jurnal Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Journal of Islamic economics Perspectives (JIEP) Indonesian Journal of Innovation Multidisipliner Research ALMURTADO: Journal of Social Innovation and Community Service Bulletin of Science, Technology and Society
Sinambela, Ella Anastasya
Universitas Sunan Giri Surabaya, Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Satyagraha

 1 
PERAN ATRIBUT PRODUK DAN SIKAP MEREK TERHADAP PENINGKATAN EKUITAS MEREK Utami Puji Lestari; Ella Anastasya Sinambela
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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High brand equity becomes the company's strength to stay in themarket competition. Increasing brand equity is one of the company's strategiesthat is carried out all the time. Increasing the supporting factors of brand equityis a way to strengthen brand equity. This study aims to determine the role ofproduct attributes and brand attitudes in increasing brand equity. The researchpopulation is the consumer of the Rinnai brand gas stove. Obtained 85respondents as research samples with purposive sampling technique. Researchdata obtained through the distribution of questionnaires will then be analyzedusing multiple linear regression analysis. The results show that product attributesplay a significant role in the development of brand equity. Furthermore, brandequity is significantly influenced by brand attitudes. Product attributes and brandattitudes have a significant role in the joint formation of brand equity.
HARGA DAN KEBERAGAMAN PRODUK SERTA PENGARUHNYA TERHADAP LOYALITAS PELANGGAN RESTORAN Ella Anastasya Sinambela; Rahayu Mardikaningsih
Jurnal Ilmiah Satyagraha Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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The restaurant business is one of the most competitive businesses inthe industry. The strategic step of each restaurant is to determine whichcompetitive variables can attract new customers and keep existing customersvery important to managing a successful restaurant. Various offers in therestaurant industry cause the perpetrators to try to get loyalty from theircustomers. This study aims to analyze the effect of price and product variant oncustomer loyalty. The survey was conducted on 110 customers using accidentialsampling techniques. Multiple linear regression analysis using SPSS 25 forWindows software is used as an analysis tool for data processing. The resultsshowed that the price and product variant had a significant effect on customerloyalty partially or simultaneously.
KEPUTUSAN TEMPAT PEMBELIAN BERDASARKAN KUALITAS LAYANAN, SUASANA TOKO, DAN PERSEPSI HARGA Utami Puji Lestari; Ella Anastasya Sinambela
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Purchase decisions become things that must be observed by customerswhen the process of meeting the needs of products or services. Increasedpurchasing decisions on a product and service are expected by all companies.This is what Hypermart wants for the products they offer. There are severalfactors in purchasing decisions that can affect consumers. These factors includeservice quality, store atmosphere and price perception. This survey was done inthe Hypermart Royal Plaza Surabaya with a sample size of 100 participants, andthe results are in. The author of this research used a non-probability samplingstrategy in conjunction with an incidental sampling approach. Multiple linearregression was used to assess the study data that had been obtained. The findingsof this research revealed that the quality of service, the environment of the shop,and the impression of the pricing had a favorable and substantial impact onpurchase choices at Hypermart Royal Plaza Surabaya. The findings of this studymay be used to further expand this research by including more factors that, inprinciple, have an impact on purchase choices.
Co-Authors Al Hakim, Yusuf Rahman Amelia, Farra Nur Arif Rachman Putra Arif Rachman Putra Arifiana, Ana Ayu, Halvinda Dyah Baskoro, Bimmo Dwi Cahyani, Yofina Bintang Didit Darmawan Djazilan, Syukron Eka, Mochamad Dimas Eli Masnawati Elisabeth Anggi Febriyanti Elly Joenarni Eny Rachmawati Ernawati Ernawati Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fitaloka, Ersa Dina Fitri, Rohmadhotin Fitria Damayanti, Fitria Hahury, Hendri Dony Halizah, Siti Nur Hariani, Mila Issalillah, Fayola Jahroni, Jahroni Khairunnisa Salsabila Putri Prameswari Khayru, Rafadi Khan Lestari, Utami Puji Mauliyah, Nur Ika Mirza Elmy Safira Misbachul Munir Misbachul Munir Misbachul Munir Moch Rijalul Amin AZ Moch. Irfan Mochamad Dimas Eka Saputra Mochamad Djaelani Mohammad Djaelani Mohammad Zidan Rafsanjani Muhammad Djaelani Muhammad Mas Davit Herman Rudiansyah Naufalia, Shohibatun Nurul Masithoh Putri Purnama Sari Radjawane, Louise Elizabeth Rafadi Khan Khayru Rafadi Khan Khayru Rahayu Mardikaningsih Rahayu Mardikaningsih Retnowati, Eli Samsul Arifin Samsul Arifin Samsul Arifin samsul arifin Sari, Putri Nur Laila Siti Helmyati Siti Nur Halizah Tania, Theresia Levi Utami Puji Lestari Vatosoa Mendrika Wafiq Nur Azizah