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PERAN KEPERCAYAAN DALAM MEDIASI FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN LINKAJA SYARIAH Paryono, Paryono; Hana, Kharis Fadlullah
Indonesian Scientific Journal of Islamic Finance Vol 4 No 1 (2025): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v4i1.11464

Abstract

This study aims to investigate of usability, convenience, security and service features as factors on the interest in using the LinkAja Syariah e-wallet mediated by trust. Rapid technological developments have resulted in the growth of new innovations such as digital wallets. Indonesia is a country with the highest digital wallet users. This study involved the people of Kudus City who use the LinkAja Syariah e-wallet. The method used in this study is a quantitative approach. The data collection process used a questionnaire and data analysis techniques using the SmartPLS3 application. The research findings show that the independent variables of usability, convenience, security and service features have a positive effect on interest in using. Then trust also has a direct positive effect on interest in using. The results of hypothesis testing do not directly show the role of trust as a mediator of usability, convenience, security and service features have a positive effect on interest in using. This study provides an overview that the people of Kudus City use the LinkAja Syariah e-wallet influenced by usability, convenience, security and service features with high trust.
PEMANFAATAN TEKNOLOGI DIGITAL DALAM PEMASARAN PRODUK PERBANKAN SYARIAH DI INDONESIA Lainufar, Sifda; Hana, Kharis Fadlullah
Jariyah: Jurnal Ilmu Akuntansi dan Keuangan Syariah Vol. 2 No. 2 (2025): JARIYAH : Jurnal Ilmu Akuntansi dan Keuangan Syariah
Publisher : Program Studi Akuntansi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jariyah.v2i2.3983.284 -303

Abstract

Perkembangan teknologi digital telah mengubah lanskap pemasaran produk perbankan, termasuk dalam sektor perbankan syariah di Indonesia. Penelitian ini bertujuan untuk menganalisis bagaimana bank-bank syariah memanfaatkan teknologi digital dalam memasarkan produk mereka guna meningkatkan daya saing, memperluas jangkauan pasar, serta memenuhi kebutuhan nasabah yang semakin digital-savvy. Melalui pendekatan kualitatif dengan studi literatur, analisis data sekunder, serta wawancara dengan praktisi perbankan syariah, ditemukan bahwa media sosial, aplikasi mobile banking, website interaktif, dan konten edukatif merupakan alat utama dalam strategi pemasaran digital. Setiap bank seperti BSI, Muamalat, BCA Syariah, BTPN Syariah, dan CIMB Niaga Syariah menerapkan pendekatan berbeda yang disesuaikan dengan segmen pasar mereka. Meskipun terdapat berbagai tantangan seperti keterbatasan literasi digital dan infrastruktur teknologi, inovasi yang berkelanjutan, edukasi digital, serta penguatan keamanan informasi menjadi kunci dalam keberhasilan pemasaran digital syariah ke depan. Penelitian ini memberikan wawasan mengenai pentingnya transformasi digital yang terarah dan berbasis nilai-nilai syariah dalam pengembangan industri perbankan syariah di era digital.
Muslim Tourists' Perspectives on Halal and Muslim-Friendly Tourism in South Korea Mustaqim, Muhamad; Hana, Kharis Fadlullah; Alimin, Masnaini
Indonesian Journal of Halal Research Vol. 7 No. 2 (2025): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v7i2.45033

Abstract

Identifying the needs of Muslim travelers is crucial for the tourism industry’s development, particularly as the demand for Muslim-friendly tourism increases alongside the global Muslim population. This study aims to understand the perspectives and factors influencing the needs of Muslim tourists with halal and Muslim-friendly tourism in South Korea. This study employs a qualitative phenomenological approach, collecting primary data from 18 semi-structured interviews conducted in Seoul, supplemented by secondary and observational data. The data were analyzed using qualitative data analysis software (QDA Miner Lite), and validity testing was conducted using internal and external validity tests. This research outlines the key requirements that South Korea, as a Muslim-minority country, must fulfill to establish a halal-friendly image, such as providing halal food, worship facilities, transportation, accommodation, safety, and destinations. Supported by various studies on the needs of Muslim tourists and the challenges in implementing these facilities, the findings emphasize the crucial roles of standardization, infrastructure, and cultural sensitivity in attracting and satisfying Muslim travelers. South Korea has made progress in developing travel facilities, but additional improvements in halal services and regulations are needed to better meet the needs of Muslim travelers.