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All Journal El Dinar NISBAH: JURNAL PERBANKAN SYARIAH At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Indonesian Journal of Halal Research Al-Mal:Jurnal Akuntansi dan Keuangan Islam MALIA: Journal of Islamic Banking and Finance Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Jurnal Ilmiah Mahasiswa Raushan Fikr Islamic Economic and Business Journal Media Riset Bisnis & Manajemen Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Jeksyah JIFTECH: Journal Of Islamic Financial Technology Equilibrium: Jurnal Ekonomi Syariah INASJIF Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Al-Iqtishad Wealth: Journal of Islamic Banking and Finance Al-bank: Journal of Islamic Banking and Finance JIES : Journal of Islamic Economics Studies JIFA (Journal of Islamic Finance and Accounting) Tawazun: Journal of Sharia Economic Law BISNIS : Jurnal Bisnis dan Manajemen Islam
Hana, Kharis Fadlullah
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Religion Arts Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences Other

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Minat Beli Online Generasi Milenial: Pengaruh Kepercayaan dan Kualitas Layanan Hana, Kharis Fadlullah
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.6094

Abstract

Buying and selling online is a transaction that is in high demand by the current millennial generation. The ease, efficiency, variety of choices and various promotions offered are the underlying factors for millennials to make online purchases. This can also be seen from the shift in the style of buying the younger generation from traditional markets to online stores that are increasing. Despite the many advantages and advantages offered, there are some consumers who are less satisfied with their purchases online. That is caused by poor service quality because sometimes the response from the seller to the buyer is quite long. Some sellers who give goods that are not in accordance with the offer also cause public confidence to decline. Based on these phenomena, this study aims to determine the effect of service quality and trust in millennial generation consumers' buying decisions and decisions. This research method uses quantitative methods with a Post positivism approach with Structural Equation Model analysis techniques using the WarpPls 6.0 analysis tool. Service quality and trust as exogenous variables, buying interest and online purchasing decisions as endogenous variables. The object of this research is millennial consumers in the cities of Kudus, Jepara and Pati who purchase goods online with a total sample of 375 respondents. The results showed that trust through interest influenced the online buying decision of 0.293. Trust and interest have a total influence of 0.402. Quality of service through interest affects the decision of 0.143. Service quality and interest have a total influence on online buying decisions of 0.363. This means that trust has a greater influence on buying decisions on digital generation compared to service quality.
The Impact of Online Consumer Reviews, E-Service Quality, and Content Marketing on Purchasing Decisions on the Shopee Seller Marketplace, with Islamic Business Ethics as a Moderation Variable Hana, Kharis Fadlullah; Miranti, Ajeng Rizki
BISNIS Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i2.13477

Abstract

Today, there is a lot of interest in Indonesian spending on the market; in 2021, overall Indonesian expenditure on the market climbed by 26%. Shopee is an Indonesian marketplace app with 93,440,300 monthly users. Sellers in the Shopee marketplace, on the other hand, are still learning how to effectively handle the platform. As a result, the goal of this research is to see if OCR (Online Consumer Review), E-Service Quality, and Content Marketing influence purchasing decisions, and if so, whether implementing OCR, E-Service Quality, and Content Marketing with Islamic business ethics strengthens or weakens the influence of purchasing decisions. The quantitative technique was employed in this investigation. Students from IAIN Kudus, UMK, and UMKU who utilize the shopee marketplace are the focus of this study. Because the population in this study was unlimited, researchers utilized the lemeshow method to determine the sample size and acquired 96 research samples. This study employs nonprobability sampling methods using purposive sampling. The data gathering approach is done through disseminating questionnaires. SPSS version 2.3 is used to process the data obtained. Validity tests, reliability tests, statistical tests, and traditional assumption tests are all used in data analysis techniques. The findings of this study revealed that online consumer reviews, e-service quality, and content marketing all influenced purchase decisions on shopee seller marketplaces and MRA tests, indicating that Islamic business ethics is a pure moderator variable that has a positive impact on online consumer reviews, e-service quality, and content marketing.
Co-Authors Absor, Choirul Agus Supriyanto Agusvinatassari, Dhuwik Iffuk Aini, Muslikhatul Aini, Nor Alimin, Masnaini Andini, Riyan Andriani, Fazley Noor Andriasari, Widi Savitri Anita Rahmawaty Aslicha, Ghina Chodlir, Enggar Arrosyad Dewi, Cahaya Maulida Dimam, Islahud Elfayet, Tsaniya Almer Firmansah, Rendy Hidayah, Noor Laili JABBAR, MUHAMMAD QISMATAL Miranti, Ajeng Rizki Mufidah, Evi Nailul Muhammad Mustaqim Mustaqim, Bagus Sirot Nur, Fatikha Rizqya Paryono Pusaka, Semerdanta Putri, Rizka Sabila Qodar, Muhammad Ali Qoyyimah Qoyyimah Rahmatiyah, Isna Nor Ramadhani, Dea Cahya Ramadhani, Eggi Syifana Ridwan, Ridwan Safitri, Sefira Uzha Salsabila, Arina 'Aina Sari, Sisca Apriliana Sefiana, Amanda Zelin Setiawan, Muhammad Nanda Sugianto Sugianto Supriyadi Supriyadi Supriyadi Supriyadi Triyansyah, Taymi Ulya, Faridha Naila Viviani, Vinda