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All Journal JURNAL ILMU EKONOMI & SOSIAL Jurnal Pengabdian UNDIKMA Prima Abdika: Jurnal Pengabdian Masyarakat Global Advances in Business Studies Jurnal Pengabdian Nusantara (JPN) Journal of International Conference Proceedings Abdimas Mandalika ECONOMIST: Jurnal Ekonomi dan Bisnis Sagu: Jurnal Pengabdian Masyarakat Papsel Economic Journal
Siamsa, Simon
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pemberdayaan Masyarakat Melalui Inovasi Manajemen, Pemasaran dan Teknik Produksi Noken pada UMKM Gaz Rajut Awotkay, Apolinaris Sapuk; Siamsa, Simon; Nggego, Dedy Abdianto; Longgy, Dodhy Hyronimus Ama
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37279

Abstract

Abstract: This Community Service Program (Pengabdian kepada Masyarakat/PPM) aims to enhance the capacity and competitiveness of MSMEs engaged in noken craftsmanship in Merauke, South Papua, through the implementation of innovations in management, marketing, and production techniques. The implementation methods include socialization activities, training sessions, technology demonstrations, and continuous mentoring for the MSME partner, Gaz Rajut. The results indicate a significant improvement in productivity, time efficiency, and business professionalism. The partner is now able to utilize modern production technologies, maintain digital financial records, and market products through online platforms such as Instagram and Shopee. In addition, the newly developed packaging design and logo have strengthened the brand identity of local noken products. This program has had a positive impact on improving skills, income, and market reach of the partner MSME. Furthermore, the activity serves as a tangible example of creative economy empowerment based on local wisdom that can be replicated in other areas of South Papua as well as in other regions of Indonesia.Abstrak: Program Pengabdian kepada Masyarakat (PPM) ini bertujuan untuk meningkatkan kapasitas dan daya saing UMKM pengrajin noken di Merauke, Papua Selatan melalui penerapan inovasi di bidang manajemen, pemasaran, dan teknik produksi. Metode pelaksanaan mencakup sosialisasi, pelatihan, demonstrasi teknologi, serta pendampingan berkelanjutan kepada mitra UMKM Gaz Rajut. Hasil kegiatan menunjukkan peningkatan signifikan dalam produktivitas, efisiensi waktu, dan profesionalisme usaha. Mitra kini mampu menggunakan teknologi produksi modern, melakukan pencatatan keuangan secara digital, serta memasarkan produk melalui platform daring seperti Instagram dan Shopee. Selain itu, desain kemasan dan logo baru berhasil memperkuat identitas merek noken lokal. Program ini memberikan dampak positif terhadap peningkatan keterampilan, pendapatan, dan jangkauan pasar UMKM mitra. Kegiatan ini juga menjadi contoh nyata pemberdayaan ekonomi kreatif berbasis kearifan lokal yang dapat direplikasi di wilayah lain di Papua Selatan maupun daerah lain di Indonesia.
Co-Authors Abdul Rizal Abdul Rizal, Abdul Abdullah Alrawahna, Ammar Anggawirya, Arin Mantara Awotkay, Apolinaris S Awotkay, Apolinaris Sapuk Br. Sembiring, Ade Sri Ulita Caecilia Henny Setya Wati Damayanti Damayanti Djanggo, Romualdus Turu Putra Maro Dodhy Hyronimus Ama Longgy Floriani, Rosalia Hayon, Paulus P. Jamlean, Marthen Zenon Kastanya, Mensy Otelyo Nggego, Dedy Abdianto Nurul Istiqomah Oktavianus Okto Irianto, Okto Parapaga, Florentina Blandina Richard, Yumiad Fernando S.A, Apolinaris Semuel Batlajery Suwandi, Yudi W. Suwarjono Suwarjono, Suwarjono T.P.M.D, Romualdus Tamin, Masran Tini Adiatma Wahdania, Risma Wati, Caecilia H. S Wati, Caecilia Henny Setya