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All Journal Jurnal Manajemen dan Agribisnis Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Agro Bali: Agricultural Journal Journal of Agri Socio Economics and Business Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Sustainability Science and Resources Journal of the Community Development in Asia Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Rosiana, Nia
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Veterinary Other

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Penetapan Nilai Jual Objek Pajak PBB dan BPHTB di Kota Bogor Hidayati, Aulia; Nurdialy, Mela; Patabang, Melewanto; Rosiana, Nia; Juwita, Shanty
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 1 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i01.4421

Abstract

Nilai Jual Objek Pajak (NJOP) digunakan sebagai dasar pengenaan Pajak Bumi dan Bangunan Pedesaan Perkotaan PBB P2. Tujuan penelitian ini adalah untuk mendiskripsikan wilayah Kota Bogor sehingga memperoleh gambaran penggunaan lahan di Kota Bogor, untuk menganalisis Zona Nilai Tanah (ZNT) untuk penetapan NJOP, membandingkan harga pasar tanah rata-rata dengan harga NJOP PBB Kota Bogor. Metode penelitian yang digunakan adalah metode deskriptif dan analisis spasial berbasis keruangan dengan menggabungkan data non spasial dan data spasial. Sebanyak 70,62% digunakan sebagai kawasan pemukiman, sebanyak 9,82 sebagai kawasan perdagangan dan jasa sisanya merupakan lahan terbuka hijau, sungai dan sepadan sungai, kawasan wiasata dan lainnya. Tanah yang memiliki kriteria sama dan berdekatan dikelompok dalan satu Zona Nilai Tanah (ZNT) sehingga diperoleh Nilai Indikasi Rata-rata (NIR). NIR yang didapatkan selanjutnya disesuaikan dengan klasifikasi NJOP berdasarkan SK Walikota Bogor No. 973.45-3 Tahun 2019. Jumlah ZNT terbanyak berada di Kecamatan Tanah sereal sebanyak 339 zona. NIR Kota Bogor yang paling beragam berada di Kecamatan Bogor Timur dengan kisaran Rp. 388.800 - Rp. 13.339.900 dengan standar deviasi 2.869.151,68. Kecamatan Bogor Tengah merupakan kecamatan yang memiliki perbedaan harga pasar dengan NJOP paling tinggi yaitu 106% dengan harga pasar rata-rata yaitu sebesar Rp. 5.166.667 sedangkan NJOP rata-rata Rp 2.508.000. Wilayah tersebut merupakan wilayah yang banyak digunakan sebagai pusat perdagangan dan jasa sehingga harga pasar tanah di wilayah tersebut cukup tinggi.
DAMPAK DIMENSI EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ; STUDI EMPIRIS KONSUMEN MEREK ULTRA MILK DI WILAYAH DKI JAKARTA (The Impact of Brand Equity Dimensions on Purchase Decision: Empirical Study of Milk Consumers in DKI Jakarta) DWIWIDYAWAN, JOHANNES ANDREW; ROSIANA, NIA
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 2, Oktober 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.2.2025.21657.153-164

Abstract

The low level of milk consumption in Indonesia presents both a challenge and an opportunity for milk producers. Packaged milk has become a preferred choice among consumers due to its convenience. Although Ultra Milk is one of the pioneers of packaged milk in Indonesia, its ranking in the 2024 Top Brand Award declined. This study aims to examine the effect of brand equity on consumers' purchasing decisions for Ultra Milk in DKI Jakarta Province. The research uses descriptive, Likert-scale, and SEM-PLS methods. The result showed that brand awareness got the highest score, while brand loyalty received the lowest score. Furthermore, the SEM-PLS method analysis showed that brand equity has a positive and significant influence on purchasing decisions. The IPMA results show that brand loyalty demonstrates the weakest performance among the four brand equity dimensions.
PENGGUNAAN TELEPON SELULER UNTUK PEMASARAN SERTA DAMPAKNYA TERHADAP KESEJAHTERAAN PETANI Feryanto, Feryanto; Rosiana, Nia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.147 KB) | DOI: 10.31186/jagrisep.20.01.25-40

Abstract

The development of information technology has encouraged farmers to be able to use cellular phones to support agricultural activities. However, only a few farmers use their cellphones for marketing activities. This study aims to analysis factors influence farmers to use cell phones in marketing activities, and whether cell phone use has an impact on farmers' welfare. The analytical method used is the logit regression model and Propensity Score Matching (PSM). The results showed that what influenced farmers' decisions to use cellular phones for marketing activities were gender, marital status, number of adult household members, education, land ownership status, land area, and counseling. Meanwhile, the impact of the use of cellular telephones, shows that the average farm farmers receive higher treatment compared to the control farmers group.
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat Alviedo; Kilat Adhi, Andriyono; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.125-135

Abstract

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.
Efisiensi Pemasaran Karet Di Kabupaten Ogan Ilir Sumatera Selatan Amalia, Azka; Rifin, Amzul; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.50-59

Abstract

ABSTRACT The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The aim of this research is to determine the existing rubber marketing channels in Ogan Ilir. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations, namely the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer's share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. The most efficient marketing channel is marketing channel 1, namely (1) farmer-UPPB-factory and marketing channel 2 is an inefficient channel Keywords : marketing channel efficiency; rubber; UPPB.
Efisiensi Pemasaran Monstera Marmorata Di Desa Cihideung Kecamatan Parongpong Kabupaten Bandung Salsabila, Salsabila; Rosiana, Nia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.34

Abstract

Desa Cihideung adalah salah satu wilayah di Kabupaten Bandung Barat yang menjadi sentra penghasil Monstera marmorata. Terdapat beberapa permasalahan yang dihadapi oleh petani Monstera marmorata yaitu adanya fluktuasi pada hasil produksi, perbedaan harga jual yang ada di tingkat lembaga pemasaran, dan sulitnya pendistribusian. Penelitian ini bertujuan untuk menganalisis lembaga pemasaran, saluran pemasaran, fungsi pemasaran, serta efisiensi operasional pemasaran berdasarkan indikator majin pemasaran, farmer’s share, dan rasio keuntungan atas biaya. Metode yang digunakan untuk memilih petani responden adalah simple random sampling serta responden lembaga pemasaran berdasarkan snowball sampling. Saluran pemasaran V (petani–broker-konsumen) relatif efisien dibandingkan dengan saluran pemasaran lainnya dari indikator secara keseluruhan, karena memiliki nilai marjin pemasaran Rp455.000,00 dengan persentase farmer’s share 93,46, nilai rasio keuntungan atas biaya sebesar 2,50 dan saluran pemasaran V sudah melaksanakan fungsi pemasarannya secara lengkap ditingkat pedagang dan lembaga pemasaran.
Analysis Of Marketing Functions And Factors Influencing Soybean Marketing In Bantul Regency Nofianingsih, Meyga Putri; Rosiana, Nia; Adhi, Andriyono Kilat
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26577

Abstract

Soybeans are one of the grains rich in vegetable fat and protein that have become one of the staples for the people of Indonesia. Indonesia has an important role in soybean production, which is an important commodity for food securityand the country's economy. Indonesia is the largest soybean market in Asia by importing 1.96 million tons of domesticsoybean needs. While the rest is produced through domestic soybean production. The purpose of this study was to analyze the function of soybean marketing and see what factors influence the selection of soybean marketing channels in Bantul Regency. The data analysis method was carried out using a qualitative descriptive analysis method to see the function of soybean marketing, and quantitative to see the factors that influence soybean marketing which were analyzed using multinominal logit. Farmers carry out marketing functions of purchasing, selling, transporting, milling, sorting, loading and unloading, packaging, drying, market information and risk. For the physical functions carried out by farmers are the functions of selling, transporting, milling, sorting, packaging, drying, market information, and risk. Marketing institutions also perform marketing functions including, 1) exchange function, namely purchase and sale function, 2) physical function, namely transportation, sorting, loading and unloading, and packaging, 3) facility function, namely market and risk information. Factors that influence farmers in choosing soybean marketing channels in Bantul Regency are farming experience, production volume, price, capital, land area, and rainy and dry seasons.
Mapping and Governance Analysis of Gambier Value Chain Upgrading in West Sumatra Rahma, Lailatul; Rosiana, Nia; Priatna, Wahyu Budi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26513

Abstract

Gambier faces various challenges along the value chain, including financing problems and the quality of gambier that does not meet standards because it still uses mixed materials. This study aims to identify value chain mapping, analyze value chain governance patterns, and analyze strategies for improving the gambier value chain in West Sumatra. The research location was purposively selected on the grounds that Lima Puluh Kota Regency and Pesisir Selatan Regency are the largest gambier centers in West Sumatra. This study used the data analysis method from Gereffi and Fernandez-Stark 2016 and ACIAR 2012. The results explained that the activities carried out were planting, harvesting, processing, drying, packing, quality control, sales, with the actors involved being farmers, intermediary traders, cooperatives, large traders, and exporters. The type of governance formed in this gambier value chain is market governance. With low complexity, high codification and high capability variables. The upgrading strategy carried out in this study uses 3 types of upgrading, namely product upgrading, process upgrading, and function upgrading. Product upgrading can be done by making gambier product innovations. Process upgrading can be done by using modern technology in processing to increase theyield and quality of gambier. Function upgrading can be done by building processing facilities that are able to produce high-quality gambier products according to international standards.
Competitiveness of Indonesian Essential Oil Exports in the Chinese Market and Rival Countries Dalimunthe, Nina Rahmida; Rosiana, Nia; Rifin, Amzul; Harmini, Harmini
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2361

Abstract

Indonesia is one of the world’s largest producers of essential oils; however, its export competitiveness in the Chinese market has fluctuated over time. This study aims to analyze the level and dynamics of Indonesia’s essential oil export competitiveness compared to other major exporting countries in the Chinese market. The research uses secondary time-series data from 2011 to 2023 obtained from Trade Map. Competitiveness is assessed using the Revealed Comparative Advantage (RCA) and Dynamic Revealed Comparative Advantage (DRCA) methods. The findings reveal that Indonesia generally demonstrates strong competitiveness, except in 2011 when it was weak and in 2022 when it was moderate. Based on DRCA, Indonesia was classified as a “rising star” in 2011–2013 and 2017–2019, a “falling star” in 2013–2015, a “lost opportunity” in 2019–2021, and experienced a decline to the “lagging retreat” position in 2015–2017 and 2021–2023. These fluctuations are influenced by unstable production, limited product innovation, and quality standards that do not fully align with market requirements. To strengthen its competitiveness, Indonesia must enhance product quality, adopt technological innovations, and foster collaboration among stakeholders.
ANALISIS EFISIENSI PEMASARAN KOPI ROBUSTA (Studi Kasus: Kecamatan Sekincau Kabupaten Lampung Barat) Carolina Simorangkir, Nadya; Rosiana, Nia
Jurnal Agribisnis Indonesia Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.113-125

Abstract

Kopi robusta merupakan komoditas unggulan di Kabupaten Lampung Barat. Adanya kesenjangan harga kopi di tingkat produsen dan konsumen rata- rata sebesar 49.04 persen diduga bahwa banyaknya lembaga pemasaran yang terlibat sehingga menimbulkan biaya pemasaran yang tinggi. Hal ini menimbulkan dugaan tidak meratanya share antar lembaga pemasaran sehingga berdampak pada tingkat efisiensi pemasaran kopi di Kecamatan Sekincau. Oleh karena itu, penelitian ini bertujuan untuk menganalisis sistem pemasaran kopi robusta yang terbentuk berdasarkan lembaga-lembaga yang terlibat dan menganalisis efisiensi pemasaran kopi robusta di Kecamatan Sekincau. Data penelitian diperoleh dari hasil observasi, wawancara menggunakan kuesioner serta data pendukung dari instansi terkait. Hasil penelitian menunjukkan terdapat empat saluran pemasaran yang melakukan setiap fungsi pemasaran. Berdasarkan perhitungan kuantitatif, saluran I merupakan saluran yang paling efisien dengan marjin Rp 5 669 per kg dan farmer’s share 76.77 persen. Upaya mengatasi ketidakefisienan pemasaran kopi di Kecamatan Sekincau Kabupaten Lampung Barat melalui pelaksanaan secara optimal fungsi-fungsi pemasaran pada setiap lembaga pemasaran.
Co-Authors Adriyanto, Farell Reza Alviedo Amalia, Azka Amzul Rifin Andriyono Kilat Adhi Aryani, Fuji Carolina Simorangkir, Nadya Dalimunthe, Nina Rahmida DWIWIDYAWAN, JOHANNES ANDREW Fariyanti, Anna Fernando, Zikra Feryanto Feryanto Feryanto Hadyan Lucky Al Faroby Harianto Harmini, Harmini Herawati Herawati Hidayati, Aulia Juwita, Shanty Mahendra, Yusuf Iqbal Maisarah, Nadia Putri Malenda, Malenda Melewanto Patabang Merdekawati, Eka Nofianingsih, Meyga Putri Putri, Indira Rosandry Ajeng Syah Rahma, Lailatul Ramadhani, Mutiara Ratih Pratiwi Rita Nurmalina Salsabila, Salsabila Simorangkir, Nadya Carolina Triana Gita Dewi Wahyu Budi Priatna Yanti Nuraeni Muflikh