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PENGGUNAAN TELEPON SELULER UNTUK PEMASARAN SERTA DAMPAKNYA TERHADAP KESEJAHTERAAN PETANI Feryanto, Feryanto; Rosiana, Nia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.147 KB) | DOI: 10.31186/jagrisep.20.01.25-40

Abstract

The development of information technology has encouraged farmers to be able to use cellular phones to support agricultural activities. However, only a few farmers use their cellphones for marketing activities. This study aims to analysis factors influence farmers to use cell phones in marketing activities, and whether cell phone use has an impact on farmers' welfare. The analytical method used is the logit regression model and Propensity Score Matching (PSM). The results showed that what influenced farmers' decisions to use cellular phones for marketing activities were gender, marital status, number of adult household members, education, land ownership status, land area, and counseling. Meanwhile, the impact of the use of cellular telephones, shows that the average farm farmers receive higher treatment compared to the control farmers group.
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat Alviedo; Kilat Adhi, Andriyono; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.125-135

Abstract

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.
Efisiensi Pemasaran Karet Di Kabupaten Ogan Ilir Sumatera Selatan Amalia, Azka; Rifin, Amzul; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.50-59

Abstract

ABSTRACT The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The aim of this research is to determine the existing rubber marketing channels in Ogan Ilir. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations, namely the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer's share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. The most efficient marketing channel is marketing channel 1, namely (1) farmer-UPPB-factory and marketing channel 2 is an inefficient channel Keywords : marketing channel efficiency; rubber; UPPB.
Efisiensi Pemasaran Monstera Marmorata Di Desa Cihideung Kecamatan Parongpong Kabupaten Bandung Salsabila, Salsabila; Rosiana, Nia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.34

Abstract

Desa Cihideung adalah salah satu wilayah di Kabupaten Bandung Barat yang menjadi sentra penghasil Monstera marmorata. Terdapat beberapa permasalahan yang dihadapi oleh petani Monstera marmorata yaitu adanya fluktuasi pada hasil produksi, perbedaan harga jual yang ada di tingkat lembaga pemasaran, dan sulitnya pendistribusian. Penelitian ini bertujuan untuk menganalisis lembaga pemasaran, saluran pemasaran, fungsi pemasaran, serta efisiensi operasional pemasaran berdasarkan indikator majin pemasaran, farmer’s share, dan rasio keuntungan atas biaya. Metode yang digunakan untuk memilih petani responden adalah simple random sampling serta responden lembaga pemasaran berdasarkan snowball sampling. Saluran pemasaran V (petani–broker-konsumen) relatif efisien dibandingkan dengan saluran pemasaran lainnya dari indikator secara keseluruhan, karena memiliki nilai marjin pemasaran Rp455.000,00 dengan persentase farmer’s share 93,46, nilai rasio keuntungan atas biaya sebesar 2,50 dan saluran pemasaran V sudah melaksanakan fungsi pemasarannya secara lengkap ditingkat pedagang dan lembaga pemasaran.
Competitiveness of Indonesian Essential Oil Exports in the Chinese Market and Rival Countries Dalimunthe, Nina Rahmida; Rosiana, Nia; Rifin, Amzul; Harmini, Harmini
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2361

Abstract

Indonesia is one of the world’s largest producers of essential oils; however, its export competitiveness in the Chinese market has fluctuated over time. This study aims to analyze the level and dynamics of Indonesia’s essential oil export competitiveness compared to other major exporting countries in the Chinese market. The research uses secondary time-series data from 2011 to 2023 obtained from Trade Map. Competitiveness is assessed using the Revealed Comparative Advantage (RCA) and Dynamic Revealed Comparative Advantage (DRCA) methods. The findings reveal that Indonesia generally demonstrates strong competitiveness, except in 2011 when it was weak and in 2022 when it was moderate. Based on DRCA, Indonesia was classified as a “rising star” in 2011–2013 and 2017–2019, a “falling star” in 2013–2015, a “lost opportunity” in 2019–2021, and experienced a decline to the “lagging retreat” position in 2015–2017 and 2021–2023. These fluctuations are influenced by unstable production, limited product innovation, and quality standards that do not fully align with market requirements. To strengthen its competitiveness, Indonesia must enhance product quality, adopt technological innovations, and foster collaboration among stakeholders.
Incremental Quail Farming Business and Switching Value in Business Development (Case Study: Integrated Waste Disposal Site in Bogor City) Adriyanto, Farell Reza; Rosiana, Nia
Jurnal AGRISEP JURNAL AGRISEP VOL 22 NO 02 2023 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.22.02.303-320

Abstract

Quail birds are considered one of the poultry commodities in the livestock sector. There is an imbalance between the supply and demand of quail eggs. The quail farm located at the integrated waste disposal site in Bogor City aims to increase its quail egg-laying capacity by 25 percent, with requires an investment. This study aims to analyze the feasibility of developing a quail farm at the Integrated Waste Disposal Site in Bogor City. The feasibility analysis encompasses both non-financial and financial aspects. The results of the non-financial aspect analysis indicate that the planned farm development is viable for implementation, as the feasibility scores for each non-financial aspect exceed 50 percent. The financial analysis, without development, yields an NPV of IDR 232,229,923, an IRR of 21 percent, a Net B/C of 2.04, and a Payback Period of 7 years and 5 months. On the other hand, the financial analysis, with development, yields an NPV of IDR 662,445,448, an IRR of 44 percent, a Net B/C of 3.80, and a Payback Period of 3 years and 9 months. Therefore, under both conditions, the business development plan is financially feasible. Additionally, there is an increase in net benefits of 53.15 percent with the development. Based on the switching value analysis, the farm is sensitive to a decline in income.
Feasibility Model of Controlled Atmosphere Storage Implementation for Shallot Farmers in West Java Herawati, Herawati; Muflikh, Yanti Nuraeni; Rosiana, Nia; Dewi, Triana Gita
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 02 2024 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.02.591-622

Abstract

Smart postharvest technology in the form of Controlled Atmosphere Storage (CAS) is needed to increase the shelf life of shallot.  However, the application of CAS requires high investment costs related to the initial setup such as land, warehouse, CAS, and CAS supporting equipment. Thus, it is necessary to analyze the benefits and costs for farmers' welfare reflected by adding the amount of farming margin and income from other sources considering the time adjustment. This study aims to build a dynamic model for the application of CAS technology in shallot farming and evaluate its costs and benefits for farmers' welfare. The method used is the integration of cost and benefit analysis into a dynamic system model. The results showed that shallot farmers’ income is very sensitive to price changes and increasing storage costs. Hence, adopting CAS technology could mitigate some of these effects by reducing post-harvest losses and allowing farmers to store their production in favorable situations. Moreover, the CAS model showed that in the management level, CAS could be feasible (in terms of NPV, IRR, and Net B/C), if the storage cost is at least IDR 2.000/kg. According to the minimum profit limit for farmers, the maximum storage cost is IDR 1.500/kg, which makes the CAS unfeasible to run. The successful adoption of CAS is contingent upon substantial financial support from both private-sector investors and government entities. Therefore, the CAS technology is more appropriate for adoption by stakeholders in the food industry who require a consistent year-round supply of shallots.