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All Journal ENVIAGRO CEMARA Journal of Aquatropica Asia AGRARIS: Journal of Agribusiness and Rural Development Research AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Agricultural Research JURNAL PANGAN JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Abdi Insani Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Agroteksos Society
Purwasih, Rati
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Veterinary

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Journal : Agroteksos

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PENGARUH CAFÉ ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS GENERASI Z COFFEE SHOP DI PANGKALPINANG Rafli, Muhammad; Karsiningsih, Eni; Purwasih, Rati
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 1 (2025): Jurnal Agroteksos April 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i1.1360

Abstract

This study aims to analyze the influence of café atmosphere and service quality on customer satisfaction and consumer loyalty among Generation Z at coffee shops in Pangkalpinang City. Pangkalpinang is a center of business and educational activities, making coffee shops popular venues for gathering, studying, and socializing, especially among Generation Z. The research was conducted at twenty coffee shops across Pangkalpinang City. A quantitative approach was employed using a survey method involving 100 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) with the SmartPLS software. The results showed that both café atmosphere and service quality have a positive and significant effect on customer satisfaction. Café atmosphere has a positive effect on loyalty, while service quality does not affect loyalty. Moreover, customer satisfaction does not have a significant effect on loyalty. Additionally, neither café atmosphere nor service quality has an indirect effect on loyalty through customer satisfaction.
Co-Authors Agustina, Fournita Astuti, Rufti Puji Atmaja, Eddy Jajang Aulia, Dinda Azima, Baiq Siti Nur Baiq Harly Widayanti Budi Darmawan Dina Dina, Dina Eddy Jajang Jaya Atmadja Endang Bidayani Eni Karsiningsih Evahelda, Evahelda Fahrozi, Muhammad Diego Iwan Setiawan Kurniansyah, Dolly Lestari, Sevi Maulidan, Muhammad Nanang Wahyudin NINGSIH, GIAN Novyandra Ilham Bahtera Rafli, Muhammad Rista, Eka Rostiar Sitorus Sutikno, Dodik Udayana, Made Andhika Yudi Sapta Pranoto yulia Yulia Yulia