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Empowerment of Eucalyptus Oil Farmer Groups Through Training in The Use of Social Media for Product Marketing Hentihu, Idrus; Hamid, Iskandar; Bula, Muhammad; Taufik, Muhammad; Faradilla, RH Fitri
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.795

Abstract

In Buru Regency, Waimiting Village is one of the eucalyptus oil processing centers. Processed eucalyptus oil products still have obstacles in marketing management in the community. The lack of optimization of farmers' marketing management institutions has had an economic impact on farmers' welfare. Therefore, training on the use of social media for marketing eucalyptus oil products is important to be carried out to increase the empowerment of farmers in fulfilling income which then leads to the welfare of farmers. The objective of this program is to support the growth of small businesses owned by a group of social entrepreneurship-based entrepreneurs and eucalyptus oil distillation centers. The research was conducted using participatory surveys, observations, lectures, discussions, and silent practice, involving about 12 people who are members of the "Kayu Putih Lestari" farmer group. The results of the program implementation showed the seriousness and enthusiasm of the participants in each training session. Program partners were able to understand a number of technical issues, such as social media-based marketing management, utilization of social media marketing, and brand creation agreements for eucalyptus oil distillation-based business ventures from farmer groups in Waimiting Village. They also showed an increase in understanding by 14 points (80%) during the training. Participants were also able to put the training into practice during the learning sessions.
BIMBINGAN TEKNIS PROSES PRODUK DAN SERTIFIKASI HALAL BAGI PELAKU USAHA PANGAN MIKRO KECIL DI DESA NAPALAKURA KABUPATEN MUNA Faradilla, RH. Fitri; Leomo, Sitti; Saediman, H; Rejeki, Sri
HIRONO : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2023): 2023 April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Hein Namotemo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55984/hirono.v3i1.132

Abstract

Napalakura Village is a village that is famous for its processed fish products, such as shredded fish, fish sauce, and frozen fishery products. These products have high selling power and have the potential to be marketed outside the island of Muna. However, most of the food products produced in Napalakura Village and its surroundings are still not halal certified. For this reason, technical guidance on the product process and halal certification is carried out with the aim that these products are guaranteed halal and do not experience obstacles to be marketed. This training is carried out with a series of activities consisting of (a) counseling on halal materials and production processes; (b) assistance in the process of making halal certificates. The results of this training are a) increasing knowledge about halal materials and production processes; b) the food products produced are certified. The results of this training evaluation show that there has been an increase in knowledge and the issuance of halal certificates from technical guidance participants.
INOVASI PENGEMBANGAN BIOPLASTIK BERBASIS AIR KELAPA DI DESA LABUKO KECAMATAN WAKORUMBA BUTON UTARA Rejeki, Sri; Faradilla, RH Fitri; L, Mariani; Elvira, Ilian; Libriani, Restu
HIRONO : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): 2023 Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Hein Namotemo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55984/hirono.v3i2.153

Abstract

Napalakura Village is a village that is famous for its processed fish products, such as shredded fish, fish sauce, and frozen fishery products. These products have high selling power and have the potential to be marketed outside the island of Muna. However, most of the food products produced in Napalakura Village and its surroundings are still not halal certified. For this reason, technical guidance on the product process and halal certification is carried out with the aim that these products are guaranteed halal and do not experience obstacles to be marketed. This training is carried out with a series of activities consisting of (a) counseling on halal materials and production processes; (b) assistance in the process of making halal certificates. The results of this training are a) increasing knowledge about halal materials and production processes; b) the food products produced are certified. The results of this training evaluation show that there has been an increase in knowledge and the issuance of halal certificates from technical guidance participants