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All Journal Jurnal Sains Peternakan Fakultas Pertanian AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JAST : Jurnal Aplikasi Sains dan Teknologi BUANA SAINS Jurnal Ilmiah Fillia Cendekia Tarjih Tropical Livestock Journal
Suroto, Karunia Setyowati
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Materials Science & Nanotechnology Mathematics Physics Veterinary Other

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Journal : BUANA SAINS

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SEGMENTASI PASAR TERHADAP PENINGKATAN PENJUALAN KEJU MOZZARELLA DI KOTA MALANG Nugroho, Anung Prasetyo; Suroto, Karunia Setyowati
BUANA SAINS Vol 23, No 3 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v23i3.5665

Abstract

 This research aimed to determine whether the advertising division had a partial and synchronous impact on the expansion of deal execution at CV. Narendra Food Company. The type of research used is quantitative, namely a research approach testing speculation through numerical estimation of factors and analysis of information using measurable methods, as well as referring to theory testing. This inspection uses a purposive testing strategy. This examination totaled 105 respondents with the composition of customers who purchased mozzarella cheese. The result showed positive and noteworthy influence from the showcase division, especially the geographic showcase division, statistical showcase division, and psychographic market segmentation partially or independently on the expansion of transaction execution at CV. Narendra Food Company.  
KEPUTUSAN PEMBELIAN DAGING AYAM BROILER DAN PRODUK OLAHAN DAGING AYAM BROILER DI PASAR BESAR KOTA WISATA BATU Suroto, Karunia Setyowati; Murti, Ariani Trisna; Setiaji, Jatmiko
BUANA SAINS Vol 23, No 2 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v23i2.4997

Abstract

Broiler chicken meat consumption continues to increase per capita/year consumption of broiler chicken meat by the Indonesian people in 2016 was 5.68 kg per capita/year, an increase of 573 grams (11.2%) in 2017. The decision to buy chicken meat can be influenced by several factors such as product, price, place, promotion, and service. This study aims to determine the factors that influence consumers in buying fresh or processed chicken meat in the big market of Batu City. The type of this research is quantitative research. The sampling technique used purposive sampling with a total sample of 110 respondents. Data collection techniques through the dissemination of questionnaires, interviews, and documentation. The data analysis techniques consist of validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis tests. The results showed that the factors that influence consumers' purchasing decisions in buying fresh chicken meat products and processed products in the big market of Batu Tourism City are product, price, and service factors. Then the factor that has a dominant influence on consumers' purchasing decisions on fresh chicken meat products and processed products in the big market of Batu Tourism City is the product factor.
Co-Authors Ariani Trisna Murti, Ariani Trisna Bali, Vinsensius Banamtuan, Nikson Feki Berek, Ambrosius Cahyo Sasmito Candra, Hediana Dape, Georgius Kristofer Daro Ngga?a, Maria Diana E. Marhaeniyanto Eri Yusnita Arvianti Farida, K Gunawan, Cakti Indra H Lende, Agustinus Hariadi Darmawan, Hariadi Irawan Setyabudi Moch. Nurhidayat Nonok Supartini Nurul, M Osi, Matilda Pala, Fransiskus Yeheskiel Prasetyo, Anung Nugroho Rinanti, Rosyida Fajri Riyanto Djoko Setiaji, Jatmiko Sri Handayani Sumarno . Wahidyanti Rahayu Hastutiningtyas