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Personal Branding and it’s Impact for Psychologist Career in Samarinda Irma Alfina; Indo Sennang; Alfiesyahrianta Habibie
MOTIVA: JURNAL PSIKOLOGI Vol 9, No 1 (2026)
Publisher : LPPM Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/mv.v9i1.9324

Abstract

Research examining personal branding among psychologists in Indonesia remains limited, particularly in regional contexts such as East Kalimantan. In the digital era, psychologists are increasingly required not only to demonstrate professional competence but also to establish strong professional visibility and credibility through effective personal branding. This study aimed to examine the effect of personal branding on career growth among psychologists in Samarinda, East Kalimantan. A quantitative correlational design was employed using purposive sampling techniques. The participants consisted of 42 active psychologists who met the inclusion criteria, including possession of a professional practice license and a minimum of one year of professional experience. Data were collected using the Personal Branding Scale adapted from Gorbatov, Khapova, and Lysova (2019) and the Career Growth Scale (CGS) developed by Weng and McElroy (2016). Data analysis was conducted using Pearson correlation and simple linear regression analyses. The results demonstrated that personal branding had a positive and significant effect on career growth (t = 8.197, p = .007, R² = .17), indicating that personal branding contributed 17% to the variance in psychologists’ career growth. Partial correlation analysis further revealed that strategic self-presentation (r = .439, p = .004), differentiation (r = .394, p = .010), and technology utilization (r = .340, p = .028) were significantly associated with career growth. These findings suggest that stronger personal branding is associated with higher professional development and broader career opportunities among psychologists. Practically, this study highlights the importance of enhancing professional visibility, digital networking, reputation management, and strategic use of social media as essential components of career development for psychologists in the contemporary digital landscape.
From Dreamer to Player: Improve Entrepreneurial Mindset Student Frida Zakiya Harasuna; Alfiesyahrianta Habibie; Aulia Suhesty; Suhardiman Suhardiman; M. Ibnu Ashari. R
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 8, No 1 (2026): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v8i1.26579

Abstract

Educated unemployment, which remains high in Indonesia, requires universities to produce job-seeking graduates and job creators through entrepreneurship development. However, students’ interest in entrepreneurship is often not matched by adequate readiness of mindset. This study aims to analyze the effectiveness of role model–based entrepreneurship seminars in shaping the entrepreneurial mindset of new members of the Student Entrepreneur Community (SEC) at the Faculty of Social and Political Sciences, Universitas Mulawarman. The implementation methods included initial assessment, group formation, core training by real business practitioners, direct mentoring for business idea presentations, and cognitive evaluation through pre- and post-tests using a standardized questionnaire analyzed with the t-test. The results showed a significant increase in entrepreneurial mindset scores (p=0.040), accompanied by a shift in participants’ mindset from passive to more active, willing to take risks, and confident in starting a business. Soft skills, such as tolerance for uncertainty and action orientation, increased, while hard skills in drafting simple business plans were also honed. Participant evaluation of the role model showed a very high satisfaction rate (90–98%). Role model–based entrepreneurship workshops were effective in shaping students’ entrepreneurial mindset. Longitudinal studies and the development of psychological capital are recommended for future research.Pengangguran terdidik, yang tetap tinggi di Indonesia, menuntut perguruan tinggi untuk menghasilkan lulusan pencari kerja dan pencipta lapangan kerja melalui pengembangan kewirausahaan. Namun, minat mahasiswa terhadap kewirausahaan sering kali tidak diimbangi dengan kesiapan pola pikir yang memadai. Studi ini bertujuan untuk menganalisis efektivitas seminar kewirausahaan berbasis role model dalam membentuk pola pikir kewirausahaan anggota baru Student Entrepreneur Community (SEC) di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman. Metode pelaksanaan meliputi asesmen awal, pembentukan kelompok, pelatihan inti oleh praktisi bisnis nyata, pendampingan langsung untuk presentasi ide bisnis, serta evaluasi kognitif melalui pre-test dan post-test menggunakan kuesioner standar yang dianalisis dengan t-test. Hasil penelitian menunjukkan adanya peningkatan signifikan skor pola pikir kewirausahaan (p=0,040), disertai dengan pergeseran pola pikir peserta dari pasif menjadi lebih aktif, berani mengambil risiko, dan percaya diri untuk memulai usaha. Keterampilan lunak, seperti toleransi terhadap ketidakpastian dan orientasi tindakan, meningkat, sedangkan keterampilan keras dalam merancang rencana bisnis sederhana juga terasah. Evaluasi peserta terhadap role model menunjukkan tingkat kepuasan yang sangat tinggi (90–98%). Workshop kewirausahaan berbasis role model efektif dalam membentuk pola pikir kewirausahaan mahasiswa. Studi longitudinal dan pengembangan modal psikologis direkomendasikan untuk penelitian selanjutnya.
Generation Z’s perceptions of celebrity divorce on social media Rianda Abdi; Suci Fitrah Syari; Alfiesyahrianta Habibie
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.1857

Abstract

The phenomenon of celebrity divorce has become a highly discussed topic on social media, transforming from a private matter into a public phenomenon observed and internalized by young audiences. This study aims to understand how Generation Z interprets celebrity divorce news on social media and how such continuous exposure shapes their perceptions of marriage. Grounded in Albert Bandura’s Social Learning Theory, this research utilizes a qualitative phenomenological approach to explore these cognitive processes. Data were collected through in-depth interviews with ten unmarried Generation Z informants (aged 19–28) who actively consume celebrity news. Data analysis followed Creswell’s thematic stages. The findings reveal that Generation Z engages in observational learning by treating celebrities as symbolic models. Instead of imitating negative behaviors, informants practice selective modeling by adopting relational values they consider positive and ethical. Furthermore, social media comment sections function as vicarious reinforcement, offering moral validation that influences their assessment of relational ethics. The study also highlights the emergence of self-regulation in managing toxic media exposure, which contributes to a significant shift in their marriage values from romantic idealism to critical realism. These insights emphasize the need for strengthening critical digital literacy, safe-relationship education, and collaborative policies to promote healthier social norms.  
“Cognitive Restructuring Lab” dalam Meningkatkan Entrepreneurial Mindset Mahasiswa Frida Zakiyya; Alfiesyahrianta Habibie; Rosyid Nurrohman; Haura Ghina Rahmi; Lydia
Journal of Psychology Students Vol. 5 No. 1 (2026): JoPS: Journal of Psychology Students
Publisher : Faculty of Psychology Sunan Gunung Djati Islamic University of Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jops.v5i1.54965

Abstract

Meningkatnya jumlah lulusan perguruan tinggi di Indonesia belum sepenuhnya diimbangi dengan kemampuan pasar kerja dalam menyerap tenaga kerja terdidik, sehingga kewirausahaan dipandang sebagai alternatif strategis untuk mengurangi angka pengangguran lulusan. Namun, minat kewirausahaan mahasiswa sering kali belum disertai dengan kesiapan psikologis untuk bertindak secara nyata. Penelitian ini bertujuan untuk menguji efektivitas intervensi psikologis berbasis cognitive restructuring melalui program Cognitive Restructuring Lab dalam meningkatkan entrepreneurial mindset mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksperimen one group pre-test–post-test. Partisipan berjumlah 42 mahasiswa yang dipilih melalui teknik purposive sampling. Pengukuran dilakukan menggunakan Skala Entrepreneurial Mindset. Analisis dengan paired sample t-test menunjukkan peningkatan signifikan setelah intervensi (t = −2,119; p = 0,040; Cohen's d = 0,33). Temuan ini mengindikasikan bahwa pola pikir kewirausahaan bersifat dinamis dan dapat dikembangkan melalui intervensi psikologis terstruktur dalam konteks pendidikan tinggi. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan pendidikan kewirausahaan di perguruan tinggi, khususnya sebagai dasar evaluasi efektivitas intervensi edukatif dalam membentuk entrepreneurial mindset mahasiswa sejak tahap awal perkuliahan.