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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi IIJSE JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Jurnal E-Bis: Ekonomi Bisnis

 1 
Live Streaming, Content Marketing, Impulse Buying di TikTok Shop Terhadap Keputusan Pembelian Sepatu Ortuseight Ardiansyah, Bayu; Yani, Muhammad; Febriansah, Rizky Eka
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2393

Abstract

This study aims to describe the effect of live streaming, content marketing, impulse buying at TikTok Shop on purchasing decisions for orthuseight shoes. Quantitative research was used in this study. Buyers of Ortuseight Shoes at TikTok Shop were determined to be the population in this study. This research was conducted using non probability sampling method with purposive sampling technique of 100 respondents for sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured by the Likert Scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with software support. The results showed that Live Streaming at Tiktok Shop has a significant and positive effect on purchasing decisions for Ortuseight Shoes, Content Marketing at Tiktok Shop has a significant and positive effect on purchasing decisions for Ortuseight Shoes, and Impulse Buying at Tiktok Shop has a significant and positive effect on purchasing decisions for Ortuseight Shoes.
Dapatkah Brand Image, Social Media Marketing & Perceived Quality Terhadap Keputusan Pembelian Parfume HMNS di Sidoarjo Ferry Irawan, Gusti Elang; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2543

Abstract

The purpose of this study is to examine the influence of Brand Image, Social Media Marketing, and Perceived Quality on purchasing decisions for HMNS Perfume in Sidoarjo. This type of research is based on a quantitative descriptive research approach. The population of this study was 96 consumers of HMNS perfume in Sidoarjo. The sampling technique was purposive sampling. The location of the study was in Sidoarjo. The data obtained will then be processed using the SmartPLS 4 program. The results of the study are that Brand Image, Social Media Marketing, and Perceived Quality have a significant positive effect on purchasing decisions for HMNS perfume in Sidoarjo
Citra Merek, Konten Pemasaran Dan E-WOM Terhadap Keputusan Pembelian Produk Skincare Azarine Firmansyah, Amirul Zidan; Febriansah, Rizky Eka; Sari, Dewi Komala
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2693

Abstract

Azzarine sebagai merek skincare lokal semakin populer, khususnya di kalangan generasi muda. Namun, belum diketahui faktor utama yang memengaruhi keputusan pembelian konsumen, apakah citra merek, konten pemasaran, atau e-WOM. Penelitian ini bertujuan mengkaji pengaruh citra merek, konten pemasaran, dan e-WOM terhadap keputusan pembelian produk skincare Azzarine di Kabupaten Sidoarjo. Penelitian menggunakan metode kuantitatif dengan populasi 96 konsumen Azzarine di Sidoarjo dan teknik sampling probability. Data dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa citra merek, konten pemasaran, dan e-WOM secara parsial berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alshaf Pebrianggara Alshaf Pebrianggara Ardiansyah, Bayu Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dwi Nurita Eny Maryanti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Fitriani, Lita Marshella Hadiah Fitriyah Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Laila, Adhalul Ade Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rita Ambarwati Sukmono Roni, Mochammad Noval Nur Rosdiana, Monica Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sukomono, Rita Ambarwati Sumartik Supardi Supardi Supardi Supardi Supardi Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Zuhroh, Siti