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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS EKONOMIS : Journal of Economics and Business JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) International Journal of Economics, Management, Business, and Social Science Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi IIJSE JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo
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Journal : Jurnal Promosi Pendidikan Ekonomi

 1 
Strategi Pemasaran Dalam Mempertahankan Eksistensi Industri Pengerajin Tas di Tanggulangin (studi kasus CV. Parikesit) nuzulaturrayhan, muhammad; Indayani, Lilik; Febriansah, Rizky Eka
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10708

Abstract

CV. Parikesit is one of the leather bag artisan industries located in the INTAKO Tanggulangin area. The purpose of this study was to determine the Marketing Strategy in Maintaining the Existence of the Bag Craftsman Industry in Tanggulanin (Case Study of CV. Parikesit). Approach this research method uses descriptive qualitative methods so that data collection techniques are carried out by means of observation, interviews, and documentation. The data analysis technique used in this study uses 3 stages, namely data reduction, data presentation, and conclusion drawing. The results showed that the marketing strategy in maintaining the existence of CV. Parikesit uses 3 ways, namely product marketing strategies, strategies in processing raw materials, and labor management. In marketing its products CV. Parikesit does 2 ways of selling, namely through offline and online. In managing raw materials CV. Parikesit uses 2 leather materials, namely genuine leather derived from cowhide and synthetic leather derived from the remaining raw materials for shoes, by using 2 different skins it can produce products with different selling values. In the labor management of CV employees. Parikesit, like what the owner of CV. Parikesit by organizing 2 classes of employees in his business, namely daily workers and piecework. Daily workers who work 6 days a week who will work on all orders according to the target and the specified deadline, while for piecework workers who work on products only on demand
Co-Authors Agustin, Adetya Dwi Agustine, Rilla Aisha Hanif Alshaf Pebrianggara Alshaf Pebrianggara Ardiansyah, Bayu Auwalina, Roudlotul Bayu Hari Prasojo Cantika Yulianing Tyas Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Damara, Yuniar Sekar Detak Prapanca Dewi Andriani Dewi Komala Sari Dina Mayangsari Dwi Nurita Eny Maryanti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Farika Rizqi Amalia Febiantika, Tivani Nadia Ferry Irawan, Gusti Elang Firmansyah, Amirul Zidan Fitriani, Lita Marshella Hadiah Fitriyah Hibah, Amirah Najchan Hidayatullah , Muhammad Syafiq Hikmah, Krisila Arini Izzati, Alisya Maghfiroh Khoironi, Affan Kumara Adji Kusuma Laila, Adhalul Ade Lilik Indayani M Fariz Rifai Macella, Sherina Ariesty Meiliza, Dewi Ratiwi Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Muazaroh, Nailahtul Muhammad Agus Muljanto Muhammad Yani, Muhammad Mukhammad Aditya Firdaus Mukhammad Ariya Alamsha Naily Fitria Faroha Ningtias, Riska Putri Ayu nuzulaturrayhan, muhammad Rachmawati, Errina Rahayu, Ajeng Rahmadani, Diah Rifai, M Fariz Rita Ambarwati Sukmono Roni, Mochammad Noval Nur Rosdiana, Monica Safinska, Syawala Putri Septiarni Mar'atus Sholichah Sevya Dwi Gita Nurani Sodikin, Ananda Putri Sriyono Sriyono Sukomono, Rita Ambarwati Sumartik Supardi Supardi Supardi Supardi Supardi Umami, Nur Reza Vera Firdaus Vernanda Suyono Putri Wahyuningtyas, Tria Wardha Hani Aulia Yulianto, Moch Rizal Zuhroh, Siti