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Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

PENGARUH TERPAAN MEDIA TERHADAP MINAT MASYARAKAT MENGIKUTI AJANG PENCARIAN BAKAT INDONESIA IDOL (STUDI PESERTA AUDISI DI JAKARTA) Romi Syahril; Robbikal Muntaha Meliala
Jurnal Akrab Juara Vol 4 No 2 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

The phenomenon of the new artist's life especially from the world Pull sound (Singing) which is widely preached media, giving influence of its own interest for the audience. Indonesian Idol is a talent search program in the field of drag votes that provide inspiration for the growing interest to become a singer artist especially among teenagers. The purpose of the study is to determine the influence of media exposure to public interest following the Idol Indonesia talent search event. This study uses SOR theory to describe the exposure of the media to public interest following the Idol Indonesian talent search event. This study was conducted in a survey among participants of audition jakarta the number of respondents 100 people. The results showed that media exposure positively affect the interest of the community following the Idol Indonesian talent search event by 30.2%. So if media exposure is increased then the interest of the community following the Idol Indonesian talent search event also increased
SIKAP METRO TV DALAM PERSAINGAN PASAR OLIGOPOLI Robbikal Muntaha Meliala
Jurnal Akrab Juara Vol 3 No 3 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

One of the biggest 13 conglomerates that she mentioned in her researched is Media Group. Media Group was known as partisan media by public which famous profile of owner is Surya Paloh, leader of National Democrat Party (Nasdem). Metro TV as one of sub-unit business of Media group strictly consistent with its vision to be “News of Television Station” in embracing the competition. Then, providing its news by 3 languages, they are Indonesia, English and Mandarin. Target audience from this television station is high class with segmentation male or female, type of AB, 20 years old above, and has content 70% of hard news and 30% of entertainment program. Metro TV still keep their broadcasting quality within 24 hours by 75%-85% concept of in-house production, focus on news and life style program with educative packaging and luxurius audio visual program. Research Methodology: Descriptive Qualitative by Observations, Interviews, Study of Literature and Documentation. Summary:Today, Metro TV highly focuses on Economic News, Entrepreneur Program and Government’s Supporter TV Station of Joko Widodo’s Leadership. Keywords : Mass Media, Metro TV, Oligopoly Market
PROGRAM CSR KOMPAS GRAMEDIA GROUP DALAM MEMPERTAHANKAN CITRA PERUSAHAAN MELALUI GERAKAN LITERASI NUSANTARA #AKUBACA Robbikal Muntaha Meliala; Rety Palupi; Ezrin Septalastiani
Jurnal Akrab Juara Vol 3 No 4 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Based on survey from UNESCO in 2015 has shown the reading interest of Indonesian people just meet 0,001 percent or from 1000 peoples, only 1 people of Indonesian who active like to read. This problem also bring Indonesia in 2016 had been declared as 60th ranked from 61countries about the reading interest or in other words, Indonesia were in bottom two toward reading interest. Reading preference appears because of many factors, such as from environment, families, school, access and others. That’s why, Kompas Gramedia Group as a mass media company initiative to create CSR Program “Nusantara Literacy Movement” #IamReading. This CSR program has variant sub activities such as Book ATM, Books Donation and Mobile Library where supported by Literacy Communities and PT Pos Indonesia. Research Methodology: Descriptive Qualitative by Observations, Interviews, Study of Literature and Documentation. Summary: CSR Program of Kompas Gramedia Group with named “Gerakan Literasi Nusantara” succeed to keep good image of company and got positive responses.
REPRESENTASI NASIONALISME DALAM KONTEN INSTAGRAM MISS SUPRANATIONAL INDONESIA 2021 (Jihane Almira Chedid Versus Andre Sleigh) Robbikal Muntaha Meliala
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1603

Abstract

Miss Supranational Indonesia 2021 yaitu Jihane Almira Chedid menyuarakan rasa nasionalisme melalui akun media sosial instagram miliknya, pasca kejadian Director Miss Supranational Organization memberikan umpatan tidak etis kepada Indonesian Pageant Lovers pada siaran langsung instagram milik Miss Supranational 2019 yaitu Antonnia Porsild. Warga net dan masyarakat Indonesia sangat menyayangkan perilaku dari Andre Sleigh yang mengandung rasisme dan kata kasar. Oleh karena itu penulis tertarik untuk mengetahui bagaimana representasi nasionalisme itu dalam konten instagram Miss Supranational Indonesia 2021. Metode penelitian dilakukan penulis dengan berpendekatan kualitatif, dengan menganalisis data melalui semiotika model Roland Bhartes. Hasil penelitian menunjukkan makna denotasi mengungkapkan nasionalisme sebagai kesadaran akan cinta tanah air dan rasa semangat membela negara ketika kita mengalami sesuatu yang kurang mengenakkan untuk Indonesia. Makna konotasi ditunjukkan Jihane dengan mengadopsi semangat bela negara dengan cara millennial, modern dan tetap mudah menerima globalisasi. Mitos ditunjukkan dengan menjaga esensi dan semangat Pancasila sebagai dasar negara Indonesia.
KONSTRUKSI PERUBAHAN CITRA PENYANYI DANGDUT PEREMPUAN INDONESIA DI TV REALITY SHOW Robbikal Muntaha Meliala
Jurnal Akrab Juara Vol 4 No 2 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Program of D’Academy 2 Indosiar is a talent search competition in television to produce qualified super star of “Dangdut” Singer. Appearance of Evi – Masamba in this contest and her victory to be the first winner being own phenomenal to the society. Her uncommercial face and black skin would be caused of underestimate things in our society to choose Evi to be the winner. But as time goes by, the quality of inner and her humility have killed down all stigma. Mutual hard work from the indosiar’s production team and commentator have succeed to construct new image of Evi to be beautiful, exotic and international looked singer. This program was broadcasted minimum 180 minutes and maximum 270 minutes to the audiences every Monday to Friday. Approaching to the final session, this program was broadcasted minimum 360 minutes and maximum 390 minutes to the audiences every Friday. Research Methodology : Descriptive Qualitative by Phenomenology Approached. Conclusion : Program of D’Academy 2 Indosiar has succeed to construct new image of Evi to be Beautiful Dangdut Singer, popular, humbled, fashionable, and qualified in “rock” voice identity. Then, solidarity of youngster spirit from Masamba Teenager were raising up to support Evi by their own fan base. Masamba-South Sulawesi being famous district that Indonesia Government exploring for potential tourism object recently.
STRATEGI MARKETING PUBLIC RELATIONS PT KEMUNING MULIA JAYA DALAM MEMPROMOSIKAN KLINIK GIGIKU SEHAT Robbikal Muntaha Meliala; Yuwarni Yulianah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2088

Abstract

Social Media nowadays become alternative media to run function of Marketing Public Relations. PT KemuningMulia Jaya has been participating in the service of teeth health care and mouth care used social media to promote its product brand of Klinik Gigiku Sehat. PT Kemuning Mulia Jaya has been established since 2010.This company was pioneered by Drg. Susan Widijaningsih with Deddy Andu Edgar Frederik as the owner of PT Kemuning Mulia Jaya. Marketing Public Relations of this company has created Promotion Program of March 2019 to attract customer attention. Data collection technique of this research consist of observation, interviews, study literature, and documentation. The analysis method that author used is qualitative descriptive approached. The result of the research has shown the use of social media by Klinik Gigiku Sehat effectively can communicate to the public became easier. The conclusion of the promotion programme for March 2019 consist of Voucher Promotion, and Dental Education through social media. To maintain a good relationship with public, Marketing Public Relations of Klinik Gigiku Sehat has worked periodically uploaded useful infographic to the public through social media. Strategy of Marketing Public Relations that they chose is Pull Strategy. Public Relations pattern that they applied to promote Klinik Gigiku Sehat only formula P for Publication, E for Event, I for Inform or Image and L for Lobbying.
REPRESENTASI NASIONALISME DALAM KONTEN INSTAGRAM MISS SUPRANATIONAL INDONESIA 2021 (Jihane Almira Chedid Versus Andre Sleigh) Robbikal Muntaha Meliala
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1603

Abstract

Miss Supranational Indonesia 2021 yaitu Jihane Almira Chedid menyuarakan rasa nasionalisme melalui akun media sosial instagram miliknya, pasca kejadian Director Miss Supranational Organization memberikan umpatan tidak etis kepada Indonesian Pageant Lovers pada siaran langsung instagram milik Miss Supranational 2019 yaitu Antonnia Porsild. Warga net dan masyarakat Indonesia sangat menyayangkan perilaku dari Andre Sleigh yang mengandung rasisme dan kata kasar. Oleh karena itu penulis tertarik untuk mengetahui bagaimana representasi nasionalisme itu dalam konten instagram Miss Supranational Indonesia 2021. Metode penelitian dilakukan penulis dengan berpendekatan kualitatif, dengan menganalisis data melalui semiotika model Roland Bhartes. Hasil penelitian menunjukkan makna denotasi mengungkapkan nasionalisme sebagai kesadaran akan cinta tanah air dan rasa semangat membela negara ketika kita mengalami sesuatu yang kurang mengenakkan untuk Indonesia. Makna konotasi ditunjukkan Jihane dengan mengadopsi semangat bela negara dengan cara millennial, modern dan tetap mudah menerima globalisasi. Mitos ditunjukkan dengan menjaga esensi dan semangat Pancasila sebagai dasar negara Indonesia.
STRATEGI MARKETING PUBLIC RELATIONS PT KEMUNING MULIA JAYA DALAM MEMPROMOSIKAN KLINIK GIGIKU SEHAT Robbikal Muntaha Meliala; Yuwarni Yulianah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2088

Abstract

Social Media nowadays become alternative media to run function of Marketing Public Relations. PT KemuningMulia Jaya has been participating in the service of teeth health care and mouth care used social media to promote its product brand of Klinik Gigiku Sehat. PT Kemuning Mulia Jaya has been established since 2010.This company was pioneered by Drg. Susan Widijaningsih with Deddy Andu Edgar Frederik as the owner of PT Kemuning Mulia Jaya. Marketing Public Relations of this company has created Promotion Program of March 2019 to attract customer attention. Data collection technique of this research consist of observation, interviews, study literature, and documentation. The analysis method that author used is qualitative descriptive approached. The result of the research has shown the use of social media by Klinik Gigiku Sehat effectively can communicate to the public became easier. The conclusion of the promotion programme for March 2019 consist of Voucher Promotion, and Dental Education through social media. To maintain a good relationship with public, Marketing Public Relations of Klinik Gigiku Sehat has worked periodically uploaded useful infographic to the public through social media. Strategy of Marketing Public Relations that they chose is Pull Strategy. Public Relations pattern that they applied to promote Klinik Gigiku Sehat only formula P for Publication, E for Event, I for Inform or Image and L for Lobbying.
PROGRAM CSR KOMPAS GRAMEDIA GROUP DALAM MEMPERTAHANKAN CITRA PERUSAHAAN MELALUI GERAKAN LITERASI NUSANTARA #AKUBACA Meliala, Robbikal Muntaha; Palupi, Rety; Septalastiani, Ezrin
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 3 No. 4 (2018)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on survey from UNESCO in 2015 has shown the reading interest of Indonesian people just meet 0,001 percent or from 1000 peoples, only 1 people of Indonesian who active like to read. This problem also bring Indonesia in 2016 had been declared as 60th ranked from 61countries about the reading interest or in other words, Indonesia were in bottom two toward reading interest. Reading preference appears because of many factors, such as from environment, families, school, access and others. That’s why, Kompas Gramedia Group as a mass media company initiative to create CSR Program “Nusantara Literacy Movement” #IamReading. This CSR program has variant sub activities such as Book ATM, Books Donation and Mobile Library where supported by Literacy Communities and PT Pos Indonesia. Research Methodology: Descriptive Qualitative by Observations, Interviews, Study of Literature and Documentation. Summary: CSR Program of Kompas Gramedia Group with named “Gerakan Literasi Nusantara” succeed to keep good image of company and got positive responses.
KONSTRUKSI PERUBAHAN CITRA PENYANYI DANGDUT PEREMPUAN INDONESIA DI TV REALITY SHOW Meliala, Robbikal Muntaha
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 2 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program of D’Academy 2 Indosiar is a talent search competition in television to produce qualified super star of “Dangdut” Singer. Appearance of Evi – Masamba in this contest and her victory to be the first winner being own phenomenal to the society. Her uncommercial face and black skin would be caused of underestimate things in our society to choose Evi to be the winner. But as time goes by, the quality of inner and her humility have killed down all stigma. Mutual hard work from the indosiar’s production team and commentator have succeed to construct new image of Evi to be beautiful, exotic and international looked singer. This program was broadcasted minimum 180 minutes and maximum 270 minutes to the audiences every Monday to Friday. Approaching to the final session, this program was broadcasted minimum 360 minutes and maximum 390 minutes to the audiences every Friday. Research Methodology : Descriptive Qualitative by Phenomenology Approached. Conclusion : Program of D’Academy 2 Indosiar has succeed to construct new image of Evi to be Beautiful Dangdut Singer, popular, humbled, fashionable, and qualified in “rock” voice identity. Then, solidarity of youngster spirit from Masamba Teenager were raising up to support Evi by their own fan base. Masamba-South Sulawesi being famous district that Indonesia Government exploring for potential tourism object recently.