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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah RESPATI International Journal of Economics, Business and Accounting Research (IJEBAR) Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pengembangan Masyarakat Lokal Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Indah, Pawana Nur
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Agroteksos

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN E-COMMERCE BAGI PELAKU USAHA MIKRO KECIL MENENGAH (FOOD AND BEVERAGES) DI KECAMATAN TAMBAKSARI KOTA SURABAYA Rosmanda, Rafensa; Mubarokah, Mubarokah; Indah, Pawana Nur
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 1 (2024): Jurnal Agroteksos April 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i1.1061

Abstract

This study aims to analyze e-commerce adoption among Small and Medium Enterprises (SMEs) in the Food and Beverage sector in Tambaksari Sub-district, Surabaya City. Using questionnaires for data collection and Structural Equation Modeling for data analysis, this study involved a sample of 80 respondents from the SME population in the area. Analysis of the demographics and business characteristics of the respondents showed that most respondents were female, aged between 41-50 years, with the highest level of education being high school or vocational school. The study used path diagrams to illustrate the relationship between variables and conducted convergent validity, discriminant validity, and composite reliability tests to validate the model. The results of hypothesis testing show a significant relationship between perceived usefulness, ease of use, behavioral attitudes, subjective norms, and behavioral control factors with e-commerce usage. These findings underscore the importance of e-commerce adoption in the business development strategy of SMEs in the Food and Beverage sector in Tambaksari Sub-district, Surabaya.
ANALISIS NILAI TAMBAH DAN OPTIMASI KEUNTUNGAN PRODUKSI OLAHAN KERANG KAMPAK (STUDI KASUS PADA UMKM BUNDA SURABAYA) Ningsih, Afifah Rohmania; Indah, Pawana Nur; Fitriana, Nisa Hafi Idhoh
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 2 (2024): Jurnal Agroteksos Agustus 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i2.1108

Abstract

This research was conducted at UMKM Bunda Surabaya, Surabaya City, with a focus on value-added analysis and profit optimization of processed shellfish production. The research method used was a case study with non-probability sampling, and data collection through interviews, questionnaires, observation, and secondary data. Data analysis was carried out descriptively and quantitatively, including the calculation of production costs, revenues, and profits. The Hayami method was used to calculate added value, while the simplex method was used for production profit optimization. The results showed that Bunda Surabaya MSMEs earned profits from the production of shredded clams, clam sticks, and clam chili sauce, with a fairly high added value. The highest profit was obtained from the clam sauce product amounting to Rp. 775,201 per one production process. The added value of shredded clams is Rp. 94,726 per kg of raw material with a value-added ratio of 63.15%. This research is expected to provide benefits for the shellfish processing industry and improve the welfare of the fishing community.
Co-Authors Amir , Indra Tjahaja Amir, Indra Tjahaja Arika , Purnawati Augustien, Nora Dita Atasa Diza, Andhika Nararya Dona Wahyuning Laily Endang Yektiningsih, Endang Erson, Davina Azalia Fatchur Rozci Fazlul Rahman Hamidah Hendrarini Idhoh Fitriana, Nisa Hafi Ilham, Rizky Kharizma Irianto, Oktavyan Dwi Irsyad, Irsyad irsyad, irsyad Kusuma, Inas Mufidati Maghfiroh, Ariani Mirza Andrian Syah Mubarokah Mubarokah Ningsih, Afifah Rohmania Putra, Andika Kyo Radiv, Bagus Amnur RADIYANTO, INDRIYA Rahmaniah, Rista Nur Retnaningsih, Yuli Risa, Gung Rosmanda, Rafensa Sanjaya, Yogi Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Suhardjono , Hadi Syarif Imam Hidayat Tondang, Ika Sari Wahyuni, Cici Nuraini