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All Journal International Journal of Applied Power Engineering (IJAPE) Jurnal Sains Matematika dan Statistika PROtek : Jurnal Ilmiah Teknik Elektro Management Analysis Journal INTEK: Jurnal Penelitian Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) PREPOTIF : Jurnal Kesehatan Masyarakat JOSING: Journal of Nursing and Health Journal Of World Science Quality : Jurnal Kesehatan Gemakes: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Mesin Sinergi International Journal of Innovation in Mechanical Engineering and Advanced Materials DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Jurnal Pengabdian Kepada Masyarakat Pusat Unggulan Iptek Penanggulangan Stunting Berbasis Kesehatan Ibu dan Anak
Buana, Chandra
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Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Journal : Management Analysis Journal

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The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction Buana, Chandra; Maftukhah, Ida
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.25234

Abstract

This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.
The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction Buana, Chandra; Maftukhah, Ida
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.25234

Abstract

This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.
Co-Authors Abbas, Muhammad Daffa Almaini, Almaini Ardaniah, Ardaniah Ashari, Rizal Bakara, Derison M Derison Marsinova Bakara Ekowati Retnaningtyas Harmonis, Rita Ida Maftukhah Ilmunandar, Alief Maulana Klistafani, Yiyin La Ode Musa Lewi Lewi M. Syamsul Maarif Muhammad Ruswandi Djalal Muhammad Yusuf Yunus Mukhtaram, Nurrafii Al Mulyati, Leli Nasron Nasron Nur Hamzah Puspita, Yenny Rustam Aji, Rustam Sari, Nita Sri Indah Sri Haryani Sridiany, Sridiany Suroso Suroso Sutriyanti, Yanti Tangko, Jumadi Tarwoto, Tarwoto Utario, Yossy Yusniarita, Yusniarita Z, Gusmanely