Article Per Year (5 Year)
p-Index From 2020 - 2025
1.503
P-Index
This Author published in this journals
All Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Kebidanan Dan Kesehatan Tradisional Golden Ratio of Marketing and Applied Psychology of Business Kreativitas Pada Pengabdian Masyarakat (Krepa) Records Management System Journal Applied Business and Administration Journal (ABAJ) Journal Research Midwifery Politeknik Tegal
Sutisna, Ma'mun
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Kreativitas Pada Pengabdian Masyarakat (Krepa)

 1 
Optimalisasi Brand Awareness Pada PT X Melalui Event Marketing Dinah, Syafi'ah; Sutisna, Ma'mun
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 9 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i9.7426

Abstract

The increasingly intense business competition, particularly among Micro, Small, and Medium Enterprises (MSMEs), poses significant challenges for business actors to maintain their existence amidst the growing number of competitors. This study aims to analyze the impact of event marketing on brand awareness for food and beverage companies in Bandung. The data collection method employed in this study is qualitative, using time-series analysis. The results show that event marketing positively influences the brand awareness of Company X, as evidenced by an increase in searches on Google Trends.
Co-Authors Ade Ifah Latifah Andi Rinaldi Dinah, Syafi'ah Faisal Adi Nugroho, Faisal Adi Gaffar, Mohammad Rizal Hartini, Dessi Herawati, Yanti Hidayat Wijayanegara HR, Teni Nurlatifah Lestari, Meti Widya Nurlatifah, Teni Nz.Gea, Diana Oktavia Raksanagara, Ardini Sapatiningsih Raudhatun Nuzul ZA, Raudhatun Rowawi, Roni Salsabila, Anisa Sarasati, Kadesma Fadhila Clara Setiawardani, Maya Suparni ,, Suparni Sutrisno, Rivan Wahyuni, Alfitri YAYAN FIRMANSYAH, YAYAN