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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajemen Teori dan Terapan Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT al-Uqud : Journal of Islamic Economics BALANCE: Economic, Business, Management and Accounting Journal ARSY : Jurnal Aplikasi Riset kepada Masyarakat Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomika dan Bisnis Islam Jurnal Dedikasi Hukum ARMADA : Jurnal Penelitian Multidisiplin Jurnal Pengabdian Inovasi Masyarakat Indonesia Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Ali Imaduddin Futuwwah
Universitas Muhammadiyah Surabaya
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Kesadaran Halal, e-WOM, dan Kepercayaan Merek dalam Minat Beli Ulang Produk Kosmetik Nasihatin Husna; Asyidatur Rosmaniar; Ali Imaduddin
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 1 (2026): ARMADA : Jurnal Penelitian Multidisplin, January 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i1.1855

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal, electronic word of mouth (e-WOM), dan kepercayaan merek terhadap minat beli ulang produk kosmetik. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner kepada 120 responden yang telah membeli dan menggunakan produk kosmetik. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa e-WOM dan kepercayaan merek berpengaruh positif dan signifikan terhadap minat beli ulang, sedangkan kesadaran halal tidak berpengaruh signifikan secara parsial. Namun, secara simultan kesadaran halal, e-WOM, dan kepercayaan merek berpengaruh signifikan terhadap minat beli ulang produk kosmetik.
Perceived Risk Over Halal Awareness: Driving Halal Skincare Purchase Intention Among Gen Z Muslim Women Ali Imaduddin Futuwwah; Phonny Aditiawan Mulyana; Muhammad Anang Firmansyah
Jurnal Ekonomika dan Bisnis Islam Vol 9 No 2 (2026): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v9n2.p1-21

Abstract

The halal skincare market has expanded significantly, driven by increasing religiosity and heightened consumer concern over product safety among Muslim populations. Despite this growth, scholarly understanding of how halal awareness translates into actual consumer attitudes remains inconsistent across empirical studies. Drawing on the Theory of Planned Behaviour (TPB), this study investigates the roles of halal awareness and perceived risk in forming consumer attitudes and, subsequently, purchase intentions toward halal skincare products. A quantitative approach was employed, with data gathered from 200 Generation Z Muslim female university students using a structured self-administered questionnaire. Hypothesized relationships were evaluated through Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings reveal that halal awareness exerts no significant direct effect on consumer attitudes toward halal skincare, whereas perceived risk demonstrates a significant and positive influence on attitude formation. Furthermore, consumer attitude was confirmed as a significant mediator linking perceived risk to purchase intention. These results suggest that among Gen Z Muslim female consumers, risk-related cognition holds greater behavioral relevance than religious knowledge in cultivating favorable attitudes toward halal skincare. This study advances the halal marketing literature by broadening the TPB framework through the incorporation of perceived risk as a key antecedent, while offering actionable insights for brand managers and marketers operating in the halal cosmetics sector.
Co-Authors Andre Ridho Saputro Ashari, Rizqi Putri A’yun Cindy Usly Latifu Basuki Babussalam Baterun Kunsah Dien Mardhiyah Dina Novita Dinda Oktaviona Rosidi Fais, Moh Ali Fitriah Dwi Susilowati Gozali, Nidia Artanti Hauri Uljanati Beralldy Irwansyah Irwansyah Meilina, Diyah Meirna Dewita Sari Mochammad Faisal Mohd Faiz Hilmi Muhammad AlHakim Danurwindo Muhammad Anang Firmansyah Muhammad Anang Firmansyah, Muhammad Anang Muhammad Anas Nasihatin Husna Nur Habiba Zain Osman, Syuhaily Phonny Aditiawan Mulyana Phonny Aditiawan Mulyana Putri, Nadia Ramadhani Nugroho Rida Nur Azizah Rizka, Ananda Faiqotur ROMLI, MOH Rosmaniar, Asyidatur Sa'diyah, Halimatus Salbiyah, Siti Saniyah, Ainiatus Yusvianty, Riedha Sabila Ardian