Article Per Year (5 Year)
p-Index From 2021 - 2026
2.766
P-Index
This Author published in this journals
All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajemen Teori dan Terapan Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT al-Uqud : Journal of Islamic Economics BALANCE: Economic, Business, Management and Accounting Journal ARSY : Jurnal Aplikasi Riset kepada Masyarakat Improvement: Jurnal Manajemen dan Bisnis Jurnal Dedikasi Hukum Jurnal Pengabdian Inovasi Masyarakat Indonesia Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Ali Imaduddin Futuwwah
Universitas Muhammadiyah Surabaya
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
Pengaruh WOM, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Sandal di Surabaya Rizka, Ananda Faiqotur; Salbiyah, Siti; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2023): Vol 3 No 2 September 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i2.22678

Abstract

This study is to measure the influence of Word of Mouth (WOM), cost, and product quality of customer’s decision in Podo Makmur Sejati Company. In finding out the main factor of customer’s decision in buying slipper in Podo Makmur Sejati Company. The population of this thesis is customer of Podo Makmur Sejati Company. The sample of this thesis is 129 respondents. The method of taking sample used purpose random sampling technique which the sample taken by random with spesific regulation. The data calculated by SPSS 25 program and the steps are instrument test, classic assumption test, multiple linear regression analysis, hypotesis test, coefficient determination test (R2). The result of this thesis by Word of Mouth (WOM) partial, cost, and quality of product which gave significant positive impact in customer’s decision. In this thesis, the cost is main influential variable in customer’s decision with the result value of T as 5,496. Keywords: WOM, Cost, Product quality, Customer’s decision, Penelitian ini bertujuan untuk menguji pengaruh Word Of Mouth (WOM), harga, dan kualitas produk terhadap keputusan pembelian sandal di PT. Podo Makmur Sejati. Guna untuk mengetahui faktor manakah yang paling dominan terhadap keputusan pembelian sandal di PT. Podo Makmur Sejati. Populasi dari penelitian ini ialah pembeli PT. Podo Makmur Sejati. Sampel dalam penelitian ini sebanyak 129 responden. Metode pengambilan sampel menggunakan Teknik purpose random sampling dimana sampel diambil secara acak dengan persyaratan khusus. Untuk menghitung data yang diolah yaitu dengan bantuan program SPSS 25 dan tahapan yang dilakukan ialah Uji Instrumen, Uji Asumsi Klasik, Analisis regresi linear berganda, Uji Hipotesis, dan Uji Koefisien Determinasi (R2). Hasil dari penelitian ini ialah secara parsial Word Of Mouth (WOM), harga, dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian, sedangan secara simultan Word Of Mouth (WOM), harga, dan kualitas produk juga berpengaruh positif signifikan terhadap keputusan pembelian. Dalam penelitian ini harga merupakan variabel yang berpengaruh paling dominan terhadap keputusan pembelian yaitu dengan hasil nilai T tabel sebesar 5,496. Kata Kunci: WOM, Harga, Kualitas Produk, Keputusan Pembelian
Performa Digital Marketing Pada Tingkat Konversi Penjualan dan Tingkat Pelanggan Kembali Ashari, Rizqi Putri; Rosmaniar, Asyidatur; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2024): Vol 4 No 1 Maret 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i1.24348

Abstract

This research was conducted to find out how digital marketing performs on sales conversion rates and customer return rates for PT XYZ products on Shopee in 2022. The data collection method and technique used in this research is secondary data analysis (ADS). The analysis tools used are Google Spreadsheet and Google Studio. The results of this research state that the sales conversion performance value and customer return rate of PT. XYZ is good. The role of digital marketing in sales conversion rates and return customer rates is very much needed by companies. Keywords: Conversion Rate, customer return rates, digital marketing Penelitian ini dilakukan untuk mengetahui bagaimana performa digital marketing terhadap tingkat konversi penjualan dan tingkat pelanggan kembali produk PT. XYZ di Shopee tahun 2022. Metode dan teknik pengumpulan data yang digunakan dalam penelitian ini adalah analisis data sekunder (ADS). Alat analisis yang digunakan yaitu Google Spreadsheet dan Google Studio. Hasil dari penelitian ini menyatakan bahwa nilai performa konversi penjualan dan tingkat pelanggan kembali produk PT. XYZ adalah baik. Peran digital marketing dalam tingkat konversi penjualan dan tingkat pelanggan kembali sangat dibutuhkan oleh perusahaan. Keywords: Tingkat Konversi Penjualan, Tingkat Pelanggan Kembali, Pemasaran Digital
Pemberdayaan UMKM Melalui Pelatihan Pendamping Proses Produksi Halal Pada Pelaku Usaha Kabupataen Lamongan Sari, Meirna Dewita Sari; Saputro, Andre Ridho; Anas, Muhammad; Kunsah, Baterun; Futuwwah, Ali Imaduddin
Jurnal Pengabdian Inovasi Masyarakat Indonesia Vol. 4 No. 2 (2025): Edisi Agustus
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpimi.v4i2.7094

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) mempunyai peranan penting dalam pembangunan perekonomian Indonesia. Namun banyak yang menghadapi kesulitan dalam memenuhi standar sertifikasi halal, terutama setelah diberlakukannya Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Program pengabdian masyarakat yang dilaksanakan oleh Halal Center Universitas Muhammadiyah Surabaya bekerja sama dengan RSU Muhammadiyah Babat ini bertujuan untuk meningkatkan kapasitas UMKM melalui pelatihan Pendamping PPH. Pelatihan yang melibatkan 35 peserta dari berbagai latar belakang ini berfokus pada prinsip-prinsip Islam, kerangka peraturan, verifikasi proses halal, dan dokumentasi digital menggunakan sistem SiHalal. Tes sebelum dan sesudah pelatihan menunjukkan peningkatan pengetahuan yang signifikan, meskipun hanya sedikit peserta yang menyelesaikan tugas akhir karena kendala teknis. Hasilnya menunjukkan bahwa pendampingan berkelanjutan sangat penting untuk mengoptimalkan proses sertifikasi halal di kalangan UMKM di daerah pedesaan. Program ini menyoroti pentingnya kolaborasi lintas sektor dalam membangun ekosistem halal berkelanjutan di Indonesia.
Pengaruh Persepsi Harga dan Review Produk Terhadap Minat Beli Sparepart Sepeda Motor di Shopee Meilina, Diyah; Firmansyah, Muhammad Anang; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.28303

Abstract

This research is motivated by the development of e-commerce platforms that encourage changes in consumer behavior in making purchasing decisions, where price and product reviews are important factors that need to be considered. This study aims to determine the effect of price perception and product reviews on consumer purchasing interest in motorcycle spare parts products at Shopee Admofficialstore in the Surabaya area. The population of this study were consumers in the Surabaya area who had purchased at Shopee Admofficialstore with a sample size of 133 respondents. In this study, the data collection technique used a questionnaire with a sampling technique using the purposive sampling method. The analysis method used was multiple linear regression analysis. The results of this study indicate that the price perception variable has a positive and significant effect on purchase interest at Shopee Admofficialstore. While the product review variable has a positive and significant effect on purchase interest at Shopee Admofficialstore. Keywords: Price Perception, Product Review, Purchase Intention. Penelitian ini didasari oleh berkembangnya platform e-commerce yang mendorong perubahan perilaku konsumen dalam mengambil sebuah keputusan pembelian, yang dimana harga, review produk menjadi faktor penting yang dipertimbangkan. Dalam penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan review produk terhadap minat beli konsumen pada produk sparepart sepeda motor di shopee admofficialstore di wilayah Surabaya. Populasi dari penelitian ini yaitu konsumen yang berwilayah di Surabaya  yang sudah pernah membeli di shopee admofficialstore dengan jumlah sampel sebanyak 133 responden. Pada penelitian ini teknik pengumpulan data yaitu menggunakan kuisioner dengan teknik pengambilan sampel menggunakan metode purposive sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda. Hasil Penelitian ini menunjukan bahwa variabel persepsi harga berpengaruh secara positif dan signifikan terhadap minat beli di Shopee admofficialstore. Sedangkan variabel review produk berpengaruh positif dan signifikan terhadap minat beli di Shopee admofficialstore  Kata kunci: Persepsi Harga, Review Produk, Minat Beli
The role of augmented reality in halal beauty shopping experience Mardhiyah, Dien; Futuwwah, Ali Imaduddin; Susilowati, Fitriah Dwi; Osman, Syuhaily; Gozali, Nidia Artanti; Putri, Nadia Ramadhani Nugroho
al-Uqud : Journal of Islamic Economics Vol. 9 No. 2 (2025): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/al-uqud.v9n2.p143-161

Abstract

Augmented Reality (AR) is rapidly evolving and being integrated into various business sectors, including the halal cosmetics industry. Additionally, AR helps prevent contamination from non-halal ingredients and reduces the spread of diseases associated with shared testers. Despite these advantages, consumer adoption of AR in online cosmetic selection remains low. Many shoppers still cannot use AR, despite its vividness, interactivity, and customizable features, which can significantly enhance product exploration and foster a positive perception of the technology. This study investigates the key factors influencing consumers' intentions to use AR when purchasing halal cosmetics, employing the SOR theory as a framework. Through a quantitative approach and SEM-PLS analysis, the findings reveal that AR attributes play a crucial role in creating a more immersive and compelling halal shopping experience. These insights offer valuable guidance for businesses seeking to develop AR-driven marketing strategies—an approach that remains underutilized in the halal cosmetics industry. By leveraging AR technology, companies can bridge the gap between online and offline shopping, enhance consumer confidence, and drive greater engagement in the halal beauty market.
Pendorong Minat Pembelian Online: Peran Website Usefulness, Ease of Use, dan User Attitude A’yun Cindy Usly Latifu; Ali Imaduddin Futuwwah; Muhammad AlHakim Danurwindo
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol. 15 No. 1 (2025): Edisi Januari - Juni 2025
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v15i1.27

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Purchase Intention dengan Attitude Toward Using sebagai variabel mediasi, menggunakan pendekatan Technology Acceptance Model (TAM). Penelitian ini menggunakan metode kuantitatif dengan Teknik non-probability sampling yang menghasilkan 121 responden mahasiswa perempuan Fakultas Ekonomi dan Bisnis pada salah satu kampus di Surabaya yang merupakan pengguna potensial website skincare. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Perceived Usefulness dan Perceived Ease of Use berpengaruh positif dan signifikan terhadap Attitude Toward Using. Selanjutnya, Attitude Toward Using juga berpengaruh positif dan signifikan terhadap Purchase Intention. Selain itu, ditemukan bahwa Attitude Toward Using secara signifikan memediasi pengaruh antara Perceived Usefulness dan Perceived Ease of Use terhadap Purchase Intention. Temuan ini mengindikasikan pentingnya peningkatan kemudahan penggunaan dan manfaat fungsional website dalam membentuk sikap positif pengguna, yang pada akhirnya dapat meningkatkan niat beli.
Legal Compliance of Plastic Bottle Recycling-Based Hydroponic Businesses with Business Licensing Legality: Kepatuhan Hukum Usaha Hidroponik Berbasis Daur Ulang Botol Plastik terhadap Legalitas Perizinan Berusaha Basuki Babussalam; Ali Imaduddin Futuwwah; Dina Novita
Jurnal Dedikasi Hukum Vol. 5 No. 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jdh.v5i1.38775

Abstract

Hydroponic cultivation represents a contemporary agricultural methodology that continues to advance in response to increasing food demand and spatial constraints in metropolitan areas. The hydroponic methodology, which uses a growth substrate different from soil, offers a viable alternative for urban populations to cultivate plants independently in limited land areas. However, increasing environmental concerns, particularly regarding plastic waste management, have catalysed the emergence of recycling-oriented innovations in hydroponic practices. This particular initiative aims to enhance the technical and managerial competencies of stakeholders involved in sustainable hydroponic cultivation through the use of reused plastic bottles as a growth medium. The focus of this initiative is Kampung Urban Care Jagir Wonokromo Surabaya. The comprehensive training offered covers hydroponic cultivation methodologies, the application of recycled tools and materials, as well as appropriate plant care practices. Furthermore, this initiative emphasises improving small business management skills, which include basic financial record-keeping, production planning, and the distribution of hydroponic products. Assessments show substantial progress in the production capabilities and expertise of stakeholders in managing their businesses effectively. Through this initiative, stakeholders have successfully increased production capacity, produced high-quality products, and raised environmental awareness regarding plastic waste management. The anticipated long-term outcome is the establishment of a hydroponic business ecosystem that is increasingly independent, sustainable, and environmentally friendly.   Abstrak Budidaya hidroponik merupakan metode pertanian modern yang terus berkembang sebagai respons terhadap meningkatnya permintaan pangan dan keterbatasan ruang di kawasan perkotaan. Metode hidroponik, yang menggunakan media tanam yang berbeda dari tanah, menawarkan alternatif yang layak bagi penduduk perkotaan untuk menanam tanaman secara mandiri di area lahan yang terbatas. Namun, meningkatnya keprihatinan lingkungan, terutama terkait pengelolaan limbah plastik, telah memicu munculnya inovasi yang berorientasi pada daur ulang dalam praktik hidroponik. Inisiatif ini bertujuan untuk meningkatkan kompetensi teknis dan manajerial para pemangku kepentingan yang terlibat dalam budidaya hidroponik berkelanjutan melalui penggunaan botol plastik bekas sebagai media tanam. Fokus inisiatif ini adalah Kampung Urban Care Jagir Wonokromo Surabaya. Pelatihan komprehensif yang ditawarkan mencakup metode budidaya hidroponik, penerapan alat dan bahan daur ulang, serta praktik perawatan tanaman yang tepat. Selain itu, inisiatif ini menekankan peningkatan keterampilan manajemen usaha kecil, termasuk pencatatan keuangan dasar, perencanaan produksi, dan distribusi produk hidroponik. Penilaian menunjukkan kemajuan yang signifikan dalam kemampuan produksi dan keahlian para pemangku kepentingan dalam mengelola usaha mereka secara efektif. Melalui inisiatif ini, para pemangku kepentingan berhasil meningkatkan kapasitas produksi, menghasilkan produk berkualitas tinggi, dan meningkatkan kesadaran lingkungan terkait pengelolaan limbah plastik. Hasil jangka panjang yang diharapkan adalah pembentukan ekosistem usaha hidroponik yang semakin mandiri, berkelanjutan, dan ramah lingkungan.  
PENGARUH HEDONIC SHOPPING MOTIVES DAN PROMOTION TERHADAP IMPULSE BUYING (Studi pada Mahasiswa UMSurabaya Yang Menjadi Konsumen Shopee) Mochammad Faisal; Muhammad Anang Firmansyah; Asyidatur Rosmaniar; Ali Imaduddin Futuwwah
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern consumers tend to make unplanned purchases coupled with advances in technology and the flow of information that makes online shopping easier. Shopee is one of the well-known marketplaces and is widely used by the public. This study aims to determine the effect of hedonic shopping motives and promotions on impulse buying at UMSurabaya students who become Shopee consumers. There are three hypotheses tested, namely 1. Hedonic Shopping Motives have a positive and significant effect on Impulse Buying. 2. Promotion has a positive and significant effect on Impulse Buying. 3. Hedonic Shopping Motives and Promotions positively and significantly affect Impulse Buying. To determine the sample in this study, Cluster Sampling was used with the criteria of UMSurabaya students, Faculty of Economics and Business, Management Study Program, class of 2017 – 2019 who became Shopee consumers. This study used a sample size of 100 respondents using a questionnaire. This study uses the quantitative method and is processed with SPSS ver 25. This study reveals that hedonic shopping motives have a positive and significant influence on Impulse Buying in UMSurabaya students who become Shopee consumers. In contrast, promotions do not have a positive and significant effect on impulse buying on UMSurabaya students who Become Shopee consumers.    Keywords: Hedonic Shopping Motives; Promotion; Impulse Buying.
Expressive vs. Classical Visual Aesthetics: An Experimental Analysis of Their Effects on Attitude Toward Advertising and Purchase Intention Rida Nur Azizah; Ali Imaduddin Futuwwah; Phonny Aditiawan Mulyana; Muhammad Anang Firmansyah
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30141

Abstract

This study examines the influence of visual aesthetics on attitude toward advertising and purchase intention in the context of graduation photography services promoted through Instagram. Using a quasi-experimental between-subject design, 120 participants were exposed to either classical or expressive visual aesthetic stimuli. Data were analyzed using MANOVA and simple linear regression. The results show that expressive visual aesthetics generate significantly more positive advertising attitudes and stronger purchase intentions compared to classical aesthetics. Furthermore, attitude toward advertising has a significant positive effect on purchase intention. These findings support the S-O-R framework, indicating that aesthetic stimuli shape psychological responses, which in turn drive behavioral intentions. This study contributes to digital marketing and visual communication literature by highlighting the importance of expressive aesthetic design in creative service advertisements.
The Influence of Brand Ambassadors on Repurchase Intention with Impulsive Buying as Mediating Variable of TOS X NCT Dream Products at NCTZEN Surabaya Hauri Uljanati Beralldy; Asyidatur Rosmaniar; Ali Imaduddin Futuwwah
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30152

Abstract

The increasing popularity of K-pop fandom-based marketing strategies in Indonesia is considered effective in building emotional closeness and increasing consumer loyalty. This study aims to determine the effect of Brand ambassador (X) on Repurchase intention (Y) with Impulsive buying (Z) as a mediating variable for the TOS TOS X NCT DREAM product among K-pop fans, particularly NCTZEN in Surabaya. The research method used here is quantitative, utilizing descriptive and explanatory approaches. The data collection technique was carried out through an online questionnaire distributed to 113 respondents who were NCTZEN in Surabaya and had purchased TOS TOS X NCT DREAM products. The data analysis technique used Partial Least Square - Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software. The results of the study show that: (1) Brand ambassador has a direct effect on Repurchase intention; (2) Brand ambassador has a significant effect on Impulsive buying; (3) Impulsive buying has a significant effect on Repurchase intention; and (4) Impulsive buying is proven to be a mediating variable in the relationship between Brand ambassador and Repurchase intention. So, it is clear that partnering with K-pop idol Brand ambassadors can encourage impulse purchases and create stronger customer loyalty because it makes people more likely to buy again.
Co-Authors Andre Ridho Saputro Ashari, Rizqi Putri A’yun Cindy Usly Latifu Basuki Babussalam Baterun Kunsah Dien Mardhiyah Dina Novita Dinda Oktaviona Rosidi Fais, Moh Ali Fitriah Dwi Susilowati Gozali, Nidia Artanti Hauri Uljanati Beralldy Irwansyah Irwansyah Meilina, Diyah Meirna Dewita Sari Mochammad Faisal Mohd Faiz Hilmi Muhammad AlHakim Danurwindo Muhammad Anang Firmansyah Muhammad Anang Firmansyah, Muhammad Anang Muhammad Anas Nur Habiba Zain Osman, Syuhaily Phonny Aditiawan Mulyana Putri, Nadia Ramadhani Nugroho Rida Nur Azizah Rizka, Ananda Faiqotur ROMLI, MOH Rosmaniar, Asyidatur Sa'diyah, Halimatus Salbiyah, Siti Saniyah, Ainiatus Yusvianty, Riedha Sabila Ardian