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ANALISIS PENDAPATAN PETANI DAN KEUNTUNGAN USAHATANI CABAI MERAH KERITING DI DESA SINDULANG, KECAMATAN CIMANGGUNG, KABUPATEN SUMEDANG Amalia, Rizky; Qanti, Sara Ratna; Suminartika, Eti; Saidah, Zumi
Jurnal Agristan Vol 6, No 2 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i2.12167

Abstract

The price of chilies in West Java has still fluctuated over the last 12 months. Penyangga Aneka Cabai program is considered to be a solution for farmers to increase their income so that farmers have enough capital to carry out chili production and can play a role in maintaining price stability and chili supply. One of the villages used as an area for Penyangga Aneka Cabai is Sindulang Village in Cimanggung District, Sumedang Regency with the main commodity being red chilies. This research aims to analyze the comparison of farmers' income and profits from red chili farming that participate in Penyangga Aneka Cabai program with those that do not participate in Penyangga Aneka Cabai program. This research uses a quantitative approach design, survey method and has a sample size of 67 red chili farmers with appropriate criteria. Data analysis techniques are carried out using descriptive analysis, farming analysis, R/C Ratio analysis, and Kruskal-Wallis and Mann-Whitney statistical test. The research results show that the average income of program farmers is IDR 35,330,175/ha/planting season which is greater than the income of non-program farmers of IDR 30,564,982/ha/planting season. Average R/C value Ratio program farmers is 2.64 which is also greater than non-program farmers, namely 2.03. This research proves that farming carried out by farmers who take part in Penyangga Aneka Cabai Program is more profitable. However, farming carried out by program and non-program farmers is feasible and efficient to operate because both have an R/C value of more than 1. Keywords: Red Chilies, Penyangga Aneka Cabai, Planting Patterns, Intercropping
Konsep Bisnis Pemasaran Produk Minuman Sarang Burung Walet Fit With Realfood di PT Realfood Karya Indonesia Ramadhanti, Azahra Putri; Djuwendah, Endah; Budiman, Muhammad Arief; Qanti, Sara Ratna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15352

Abstract

The population of edible bird's nests in Indonesia accounts for 80-85% of the world's total, making Indonesia the leading producer of edible bird's nests. One of the companies that produces processed bird's nest drinks is Realfood. This company is the first pioneer of bird's nest drinks in Indonesia. With its flagship product, Fit With Realfood, the company's presence was well-received, especially during the Covid-19 pandemic. However, over the past two years, Realfood has experienced a decline in sales. The purpose of this study is to understand the business concept of PT Realfood Karya Indonesia in marketing its products. The study employs a qualitative research design with a case study approach. Data collection methods include observation, interviews, and documentation, while data analysis is conducted using descriptive analysis and the business model canvas tool. PT Realfood Karya Indonesia's business concept follows the unbundling business model approach. Product marketing is the primary focus of PT Realfood Karya Indonesia. Consequently, the resulting business model canvas highlights the company's efforts to generate revenue through product marketing
Keberlanjutan Agro Edu Wisata Organik (AEWO) Mulyaharja Kecamatan Bogor Selatan Kota Bogor Ghifari, Faris; Djuwendah, Endah; Rochdiani, Dini; Qanti, Sara Ratna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15300

Abstract

Agro Edu Wisata Organik (AEWO) Mulyaharja is the only tourist village in Bogor City that falls into the category of an advanced tourist village. However, in recent years, the number of visitors to AEWO Mulyaharja has been decreasing annually, which is one of the indicators that the development of AEWO Mulyaharja has not been optimal. This research aims to determine the sustainability level of AEWO Mulyaharja and analyze the sensitive factors affecting the sustainability of AEWO Mulyaharja. The design of this research uses quantitative approaches, with the survey method employed for data collection. The analysis tools used the Multidimensional Scaling method in the RAP-Tourism technique. The analysis results show that overall, the sustainability levels of the economic and socio-cultural dimensions are quite sustainable, while the ecological and technological dimensions are categorized as highly sustainable. The sensitive attributes that most significantly influence the sustainability of AEWO Mulyaharja in a multidimensional manner are the presence of local attractions and traditions, the existence of historical sites or artifacts at the tourist location, and safety.
Sustainability Of Sweet Potato Farming In Kuningan Regency Rochdiani, Dini; Millah, Rio Fauzi Saeful; Qanti, Sara Ratna
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.24437

Abstract

Pertanian ubi jalar di Kabupaten Kuningan memiliki potensi besar dalam mendukung ketahanan pangan dan peningkatan kesejahteraan petani. Namun, tantangan seperti fluktuasi produksi, kerusakan dan penyusutan lahan, serta dampak perubahan lingkungan dan praktik pertanian konvensional mengancam kelangsungan jangka panjang. Penelitian ini bertujuan untuk: 1) Menganalisis status perburuan pertanian di ubi jalar. 2) Menjelaskan strategi pengembangan pertanian ubi jalar berkelanjutan. Penelitian ini menggunakan metode campuran dengan pendekatan survei kepada 100 responden petani dan wawancara mendalam dengan 17 orang pakar terkait. Teknik analisis data meliputi Analisis Keberlanjutan Multiaspek (MSA) untuk menilai status permintaan dan mengidentifikasi faktor-faktor sensitif yang mempengaruhi setiap dimensi permintaan. Hasil penelitian menunjukkan bahwa indeks keinginan pertanian ubi jalar di Kabupaten Kuningan berada pada kategori "Berkelanjutan" dengan nilai status keinginan (77,53). Nilai status keinginan pada masing-masing dimensi menunjukkan bahwa dimensi tata kelola dan tata kelola memiliki skor tertinggi (86,83%) pada kategori “Sangat Berkelanjutan”, sedangkan dimensi ekologi (78,19%), ekonomi (68,73%), dan sosial (76,38%) berada pada kategori “Berkelanjutan”. Analisis skenario mengidentifikasi skenario 1 (Sedang) sebagai pilihan optimal untuk dimensi tata kelola, ekonomi, dan sosial, dengan fokus pada perbaikan pada dua indikator pendorong pada masing-masing dimensi, sedangkan skenario 2 (Optimis) lebih tepat untuk dimensi ekologi, karena memiliki potensi untuk meningkatkan status keinginan melalui perbaikan pada empat indikator pendorong. Pendekatan ini diproyeksikan mampu mempertahankan dan meningkatkan status usahatani ubi jalar di masa mendatang.
Pengaruh Partisipasi Anggota terhadap Keberhasilan Koperasi (Suatu Kasus di Koperasi Produsen Sinar Jagung Priangan, Kecamatan Nagreg, Kabupaten Bandung) Fathoni, Ilham Dwi; Karyani, Tuti; Qanti, Sara Ratna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17831

Abstract

The success of cooperative is the primary goal of every cooperative business entity. One factor that influences this is the active participation of members in the cooperative. The lack of member participation often becomes an issue, even though the success of cooperative greatly depends on the extent of member participation in supporting the activities and operations of the cooperative. This research aims to determine the level of success of the cooperative and the extent to which member participation influences the success uses a survey method involving 73 cooperative members selected using the proportionate stratified random sampling technique. The data analysis technique used is multiple linear regression analysis. The results show that the level of member participation falls within the high criteria with a percentage of 78,95%, and the success level of the KSJP cooperative is in the good category with percentage of 79,15%. The independent variables consist of member meetings, capital contributions, cooperative supervision, and service utilization cooperative, while the dependent variable is the success of the cooperative. The research results indicate that the success of the cooperative can be explained by the variables of member participation in meetings, member participation in capital contributions, member participation in supervision and cooperative services by 56,5%, while 43,5% is explained by other variables not examined in this study. Simultaneously, the variables of member meetings, capital contributions, cooperative supervisions, and service utilization significantly affect the success of KSJP, while partially, only service utilization significantly affects the success of the cooperative.
Penguatan Kapasitas Kewirausahaan Petani Ubi Jalar (Pengabdian Kepada Masyarakat di Desa Arjasari, Kecamatan Arjasari) Mukti, Gema Wibawa; Perdana, Tomy; Utami, Hesty Nurul; Qanti, Sara Ratna; Sari, Dwi Novanda; Budiman, Muhammad Arief
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.19136

Abstract

Petani memiliki peranan yang penting dan vital dalam pembangunan ekonomi di daerah perdesaan. Pertanian adalah sektor usaha yang sangat bergengsi, karena sangat berperan dalam menyediakan bahan pangan bagi umat manusia. Kegiatan pengabdian pada masyarakat (PPM) ini lebih menitikberatkan pada penguatan kapasitas kewirausahaan yang telah dimiliki petani di wilayah Arjasari Kabupaten Bandung. Metode pelaksanaan PPM adalah dengan pelatihan dan pendampingan kepada petani pelatihan bertujuan untuk memberikan pengetahuan tentang kewirausahaan dan manajemen bisnis, sedangkan pendampingan dilakukan untuk memastikan proses perubahan perilaku petani dapat berlangsung secara berkesinambungan. Kegiatan PPM, selain untuk membantu petani agar menjadi lebih berdaya dan berkembang usahataninya, kegiatan ini juga menjadi salah satu media untuk menjalin silaturahmi yang lebih baik antara Fakultas Pertanian dengan petani penggarap lahan Arjasari. Hal ini diharapkan dapat mengoptimalkan fungsi lahan Arjasari, sebagai tempat pembelajaran, dan juga lahan bernilai ekonomis bagi petani setempat. Dukungan berbagai pihak seperti Desa, Media Dan masyarakat itu sendiri sangat diperlukan, terutama untuk mendukung penguatan kelembagaan petani dan pemasaran hasil panen petani, sehingga dapat meningkatkan kesejahteraan petani.
Tinjauan Literatur Pangan lokal di Indonesia Sadeli, Agriani Hermita; Qanti, Sara Ratna; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13971

Abstract

Local food plays a role in enhancing economic, social, and environmental sustainability. However, maximizing the utilization of local food faces various challenges. This study aims to identify publication trends and synthesize knowledge in the context of local food in Indonesia.     This study employed the PRISMA diagram for a systematic literature review and Vosviewer for bibliometric analysis. The data used in this research consisted of articles on local food in Indonesia from the Scopus database. Publications on local food in Indonesia have increased from 1994 to the present. The journal with the most scientific articles is the Journal of Biodiversity. Based on bibliometric analysis, words related to local food in Indonesia can be clustered into 5 clusters. Future research in the context of local food in Indonesia can be linked to small and medium enterprises, farmers, nutritional status, health, and traditional food.
Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Konsumen Komunikoffie Fasyah, Sandhy Rizqy; Qanti, Sara Ratna; Syamsiyah, Nur; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14592

Abstract

Komunikoffie is a pioneer industrial garden coffeeshop in Cirebon City that focuses on selling various types of Arabica coffee beans from local agricultural products. However, in the last 3 months (October-December 2023) period, Komunikoffie experienced a 5.3% decline in revenue and a stagnation in the number of customer per month. Electronic Word of Mouth or e-WOM is a consumer statement about a company or product through the Internet, possibly being a major factor in the revenue decline and customer stagnation during that period. This study aims to determine the characteristics and influence of e-WOM on Komunikoffie consumer purchasing decisions. The research employs a survey, quantitative research, and verification design with a sample size of 118 people taken using systematic random sampling. Data analysis techniques include descriptive analysis and multiple linear regression analysis. Based on the research findings, Komunikoffie consumers are predominantly males in the late adolescent age group, 17 to 25 years old, with higher education, students/college students with an average income ranging from Rp.1,000,000.00 to Rp.4,999,999.00, unmarried, and following Komunikoffie's Instagram. Simultaneously, the intensity, positive valence, negative valence, and content variables have a significant influence on consumer purchasing decisions. Partially, the intensity, positive valence, and content variables have a positive and significant impact on Komunikoffie consumer purchasing decisions, while the negative valence variable partially has a negative but not significant effect on Komunikoffie consumer purchasing decisions.
Analisis Kelayakan Finansial dan Strategi Pengembangan Usaha Comfort Zone Cafe Terence, Daniel; Karyani, Tuti; Qanti, Sara Ratna; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14638

Abstract

Comfort Zone Cafe is an MSME located in Bekasi City and was founded in 2021. This cafe has faced challenges over the past year, which was marked by a significant decline in the number of consumers and turnover. One of the main causes of this problem is the absence of a business plan that includes financial feasibility. This research aims to find the right solution to ensure the continuity of Comfort Zone Cafe in the future. The research method used is a qualitative approach with financial ratio analysis, financial feasibility analysis, and SWOT analysis. Financial ratio analysis is used to evaluate business performance, financial feasibility analysis to determine whether Comfort Zone Cafe is worth continuing, and SWOT analysis to formulate the right strategy for the future of this cafe. The research results show that the Comfort Zone Cafe's business performance is still not good, but financially it is still feasible to continue. Therefore, a SWOT analysis was carried out to develop the right strategy to improve the performance and sustainability of the Comfort Zone Cafe business in the future. The results of the financial ratio analysis show that Comfort Zone Cafe is efficient in terms of solvency and activity ratios, but is still not efficient in terms of profitability ratios because sales will decline in 2023 and the costs incurred are very large. The results of the financial feasibility analysis show that Comfort Zone Cafe is worth continuing with an NPV value of IDR 1,978,327, IRR of 8.08%, Net B/C of 1.03, and PP of 1 year 10 months 21 days. The results of the SWOT analysis produced 8 alternative strategies, including developing ideas for attractive branding, maintaining good quality, price and service, using effective promotions, opening cafes earlier, improving financial management, improving product quality, developing more attractive promotions, and improve financial bookkeeping.