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Journal : Jurnal Manajemen Bisnis

Kearifan Lokal Sebagai Motivasi Dalam Meningkatkan Kinerja Lembaga Perkreditan Desa Sibetan I Kadek Dwi Agus Wedantara; I Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.405 KB) | DOI: 10.38043/jmb.v16i1.2019

Abstract

ABSTRACTThe success of the LPD of the concept and establishment and management of the LPD which is extracted from the local and cultural wisdom of the Balinese people who are based on togetherness, kinship and mutual cooperation. The idea of the LPD is rooted in the customs and culture of the Balinese people. The cause of the LPD's success also comes from the pattern of community-based management based on family values and mutual cooperation in the framework of Balinese customs and culture. The community in Desa Pakraman is the owner and manager of the LPD who performs tasks and functions in the bond of commitment to prosperity and mutual progress. With a variety of local wisdom services provided by the LPD to its customers, making these services felt comfortable and not rigid in regulations as applied in banking. As a result of the comfort and trust given by customers to the LPD Sibetan, LPD performance has increased along with customer trust. Besides that, the number of assets owned by the LPD has increased.
Green Marketing dan Quality Brand Sebagai Prediktor Perilaku Konsumen dan Dampaknya Terhadap Keputusan Pembelian Produk Putu Agus Indra Purnama; Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.461 KB) | DOI: 10.38043/jmb.v16i1.2027

Abstract

ABSTRACT               The research objective was to find out to determine the effect of green marketing on consumer behavior, influence of brand quality on consumer behavior, influence of brand quality on purchasing decisions, influence of green marketing on purchasing decisions, influence of consumer behavior on purchasing decisions, consumer behavior on the influence of green marketing on decisions purchase, knowing the mediation of consumer behavior on the effect of green marketing on purchasing decisions, knowing the mediation of consumer behavior on the influence of quality brands on purchasing decisions Data collection using semantic difference scale questionnaire. The research method used purposive sampling and accidental sampling using 140 people. Analysis method using SPSS 22. Using AMOS computer application version 22. The results of this study show that green marketing and quality brands have a positive and significant effect on consumer behavior, consumer behavior and brand quality have a positive and significant effect on purchasing decisions, green marketing has a non-significant positive influence on purchasing decisions, consumer behavior can mediate the influence of green marketing and brand quality on decisions purchase at nike.
Kemanfaatan, Kemudahan Penggunaan, Perilaku Konsumen, dan Minat Penggunaan E-Wallet Karina Magdani Andjaniyanto Putri; I Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 19 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v19i1.4598

Abstract

This study aims to examine and analyze the direct effect of usefulness and ease of use on consumer behavior and interest, as well as the indirect effect of usefulness and ease of use on consumer behavior and interest. The research method used is quantitative, with data analysis techniques Structural Equation Modeling (SEM) with SmartPLS. The respondents of this research are the people of Denpasar City who are customers of PT. Bank Pembangunan Daerah Bali Renon Branch Office that uses e-wallet in financial transactions, totaling 90 people. The results showed that the usefulness and ease of use had a positive effect on consumer behavior. While the usefulness and ease of use have a positive effect on interest. Consumer behavior has a positive effect on interest. Consumer behavior is a variable that partially mediates the effect of usefulness and ease of use.