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All Journal MIX : Jurnal Ilmiah Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS ISM (Intisari Sains Medis) : Jurnal Kedokteran JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Ilmiah Pendidikan Citra Bakti International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Jurnal Bali Membangun Bali Quantitative Economics and Management Studies Berajah Journal Jurnal Ekonomi International Journal of Science and Society (IJSOC) Parta: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Journal of Business on Hospitality and Tourism Journal of Social Work and Science Education
I Nyoman Rasmen Adi
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen Bisnis

 1 
Kearifan Lokal Sebagai Motivasi Dalam Meningkatkan Kinerja Lembaga Perkreditan Desa Sibetan I Kadek Dwi Agus Wedantara; I Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.405 KB) | DOI: 10.38043/jmb.v16i1.2019

Abstract

ABSTRACTThe success of the LPD of the concept and establishment and management of the LPD which is extracted from the local and cultural wisdom of the Balinese people who are based on togetherness, kinship and mutual cooperation. The idea of the LPD is rooted in the customs and culture of the Balinese people. The cause of the LPD's success also comes from the pattern of community-based management based on family values and mutual cooperation in the framework of Balinese customs and culture. The community in Desa Pakraman is the owner and manager of the LPD who performs tasks and functions in the bond of commitment to prosperity and mutual progress. With a variety of local wisdom services provided by the LPD to its customers, making these services felt comfortable and not rigid in regulations as applied in banking. As a result of the comfort and trust given by customers to the LPD Sibetan, LPD performance has increased along with customer trust. Besides that, the number of assets owned by the LPD has increased.
Green Marketing dan Quality Brand Sebagai Prediktor Perilaku Konsumen dan Dampaknya Terhadap Keputusan Pembelian Produk Putu Agus Indra Purnama; Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.461 KB) | DOI: 10.38043/jmb.v16i1.2027

Abstract

ABSTRACT               The research objective was to find out to determine the effect of green marketing on consumer behavior, influence of brand quality on consumer behavior, influence of brand quality on purchasing decisions, influence of green marketing on purchasing decisions, influence of consumer behavior on purchasing decisions, consumer behavior on the influence of green marketing on decisions purchase, knowing the mediation of consumer behavior on the effect of green marketing on purchasing decisions, knowing the mediation of consumer behavior on the influence of quality brands on purchasing decisions Data collection using semantic difference scale questionnaire. The research method used purposive sampling and accidental sampling using 140 people. Analysis method using SPSS 22. Using AMOS computer application version 22. The results of this study show that green marketing and quality brands have a positive and significant effect on consumer behavior, consumer behavior and brand quality have a positive and significant effect on purchasing decisions, green marketing has a non-significant positive influence on purchasing decisions, consumer behavior can mediate the influence of green marketing and brand quality on decisions purchase at nike.
Kemanfaatan, Kemudahan Penggunaan, Perilaku Konsumen, dan Minat Penggunaan E-Wallet Karina Magdani Andjaniyanto Putri; I Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 19 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v19i1.4598

Abstract

This study aims to examine and analyze the direct effect of usefulness and ease of use on consumer behavior and interest, as well as the indirect effect of usefulness and ease of use on consumer behavior and interest. The research method used is quantitative, with data analysis techniques Structural Equation Modeling (SEM) with SmartPLS. The respondents of this research are the people of Denpasar City who are customers of PT. Bank Pembangunan Daerah Bali Renon Branch Office that uses e-wallet in financial transactions, totaling 90 people. The results showed that the usefulness and ease of use had a positive effect on consumer behavior. While the usefulness and ease of use have a positive effect on interest. Consumer behavior has a positive effect on interest. Consumer behavior is a variable that partially mediates the effect of usefulness and ease of use.
Co-Authors Agung Adhitya Alit Sumantri Daru Asih I Gede Ari Astika Putra I Gede Astawan I Gede Putu Kawiana I Gede Riana I Gede Rihayana I Kadek Dwi Agus Wedantara I Made Artha Budi Susila I Made Budayana I Made Gde Pasek Bagiartana I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Yustra Karna I Wayan Meryawan I Wayan Widana Karina Magdani Andjaniyanto Putri Ketut Gede Astawayasa Luh Gede Elvina Adi Saputri Made Mulyadi Mahesa Adi Putra, I Kadek Manika Semara Ratih Meryawan, I Wayan Ni Kadek Ayu Rasita Dewi Ni Kadek Suryanti Ni Komang Susmariani Ni Luh Putu Rahayu Mardiana Sari Ni Luh Wayan Sayang Telagawathi Ni Made Anggun Dhanu Ariesandi Ni Nyoman Kerti Yasa Ni Nyoman Reni Suasih Ni Putu Nina Eka Lestari Ni Wayan Reisma Ratna Dewi Putra, Ricky Utama Darma Putu Agus Indra Purnama Putu Eka Purnama Yanti Rahayu Candra Dewi, Ni Made Rahmayanti, Putu Laksmita Dewi Rizky Fajar Setiawan Setini, Made Sumantri, Alit Suristya, Kadek Loka Susila, I Made Artha Budi