Article Per Year (5 Year)
p-Index From 2021 - 2026
2.943
P-Index
This Author published in this journals
All Journal Policy & Governance Review Jurnal Kreativitas PKM Kumawula: Jurnal Pengabdian Kepada Masyarakat Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Pengabdian Dharma Wacana SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Terekam Jejak (JTJ) International Journal of Economics, Business and Innovation Research
Winda Septiani
Department Of Business Administration, Faculty Of Social And Political Sciences, University Of Lampung, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
CUSTOMER JOURNEY DALAM PEMBELIAN PRODUK UMKM KULINER MAKANAN Putri, Melfiani; Suprihatin Ali; Winda Septiani
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 2 No. 2 (2025): Februari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v2i2.3929

Abstract

Pertumbuhan UMKM yang semakin meningkat, termasuk di sektor kuliner makanan. Kondisi ini mendorong UMKM kuliner makanan untuk memahami customer journey dalam pembelian. Tujuan penelitian ini untuk menggambarkan perjalanan konsumen dalam pembelian produk UMKM kuliner makanan, yang mencakup tiga tahapan yaitu pre-purchase, purchase, dan post-purchase. Studi ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei melalui penyebaran kuesioner kepada 100 responden. Dengan metode yang digunakan merupakan non-probability sampling dengan jenis purposive sampling. Data dianalisis menggunakan software SPSS 26 dan MS Excel. Hasil penelitian ini menunjukkan bahwa konsumen dalam membeli produk UMKM kuliner makanan di Bandar Lampung cenderung bersikap rasional dan terencana, tanpa adanya indikasi perilaku impulsif. Setiap tahap perjalanan konsumen dilalui secara efektif, dengan skor rata-rata tahapan pre-purchase sebesar 4,27, purchase sebesar 4,23, dan post-purchase sebesar 4,09. Penelitian ini menunjukkan bahwa konsumen menjalani proses pembelian secara terstruktur dan efisien.
STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
Penerapan Teknologi Tepat Guna: Pembuatan Alat Penurun Kadar Air Madu di PT. Suhita Lebah Indonesia, Bandar Lampung Muhyi, Abdul; Nareswari, Tantri Liris; Fahmi, Achmad Gus; Tamba, Evasus; Isnina, Isnina; Suyadi, Suyadi; Septiani, Winda
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 8, No 3 (2025): Volume 8 No 3 (2025)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v8i3.17871

Abstract

ABSTRAK Madu merupakan salah satu hasil hutan bukan kayu (HHBK) potensial yang menjadi komoditas unggulan dan memiliki nilai ekonomis untuk menunjang aktivitas perekonomian masyarakat. Salah satu pelaku bisnis madu, yaitu PT. Suhita Lebah Indonesia (SLI), memiliki masalah dalam penurunan kadar air madu. Mitra menggunakan oven dengan suhu 50˚C yang lama pengeringannya dapat berhari-hari. Proses ini memerlukan waktu lama yang beresiko dapat merusak komponen dalam madu. UMKM merupakan pilar penting sektor ekonomi nasional yang membutuhkan perhatian sebelum memasuki masa mapan. Masalah pada UMKM tentunya dapat menjadi ancaman perekonomian nasional. Oleh karena itu, pengabdian kepada masyarakat ini dimaksudkan untuk menerapkan teknologi tepat guna (TTG), yaitu pembuatan alat penurun kadar air madu dengan sistem cool drying. Prinsip alat yang dibuat adalah pendinginan dimana madu yang berada didalam ruang pengeringan diaduk dengan menggunakan piringan yang diputar menggunakan motor listrik. Di dalam ruang pengering dialirkan udara dingin dari Air Conditioner (AC) yang akan membawa partikel air dari madu dan dialirkan kembali ke AC dengan siklus tertutup. Udara lembab yang mengalir keluar dari ruang pengering akan masuk kembali ke AC untuk dikondensasi menjadi tetesan air yang akan ditampung dalam wadah khusus. Alat penurun kadar air madu yang dibuat telah terbukti meningkatkan efisiensi produksi dengan menurunkan lama proses pengeringan madu yang awalnya memakan waktu 7 hari dapat direduksi menjadi 1 hari. Pengabdian kepada masyarakat ini telah berhasil meningkatkan efisiensi produksi Mitra, sehingga dapat menjadi solusi strategis dalam upaya untuk mengoptimalkan pemanfaatan sumber daya alam Indonesia serta meningkatkan kualitas dan produktivitas produk kesehatan dari Indonesia. Kata Kunci: Madu, Alat Penurun Kadar Air, Kesehatan, Hasil Hutan, Teknologi Tepat GunaABSTRACT Honey is one of the potential non-timber forest products (NTFPs) which is a superior commodity and has economic value to support community economic activities. One of the honey business actors, namely PT. Suhita Lebah Indonesia (SLI), has a problem in reducing the water content of honey. Mitra uses an oven with a temperature of 50˚C which can take days to dry. This process takes a long time which risks damaging the components in the honey. MSMEs are an important pillar of the national economic sector that requires attention before entering a stable period. Problems with MSMEs can certainly be a threat to the national economy. Therefore, this community service is intended to apply appropriate technology (TTG), namely making a tool to reduce honey water content using a cool drying system. The principle of the tool made is cooling where the honey in the drying chamber is stirred using a disc that is rotated using an electric motor. In the drying room, cold air flows from the Air Conditioner (AC), which carries water particles from the honey and flows back to the AC in a closed cycle. The moist air flowing out of the drying room will re-enter the AC to be condensed into water droplets which will be collected in a special container. The device for reducing honey water content has been proven to increase production efficiency by reducing the length of the honey drying process, which initially took 7 days, which can be reduced to 1 day. This community service has succeeded in increasing Mitra's production efficiency, so that it can become a strategic solution in an effort to optimize the use of Indonesia's natural resources and increase the quality and productivity of health products from Indonesia. Keywords: honey, water reducer, health, forest products, technology
The Influence of Beauty Influencers, Product Quality, and Brand Image on Green Skincare Purchasing Decisions of Avoskin Consumers in Bandar Lampung Sahprada, Nabila Trias; Arif Sugiono; Winda Septiani
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Avoskin customers in Bandar Lampung are the focus of this study, which seeks to understand how beauty influencers, product quality, and brand image impact green skincare purchase decisions. Data for this study came from a questionnaire that was randomly selected using an incidental sampling methodology; the research method used was quantitative and explanatory. Using test methodologies such as outer model testing, inner model testing, and hypothesis testing, data analysis was conducted using MS Excel and SmartPLS 4.0 software. The study found that Avoskin customers' purchase decisions of green skincare are influenced to some extent by beauty influencers, product quality, and brand image. Furthermore, these three factors impact consumers' choices to buy at the same time.
Influence of Discount and Customer Rating on Impulse Buying: A Study on Gen Z TikTok Shop Users in Bandar Lampung Saputra, Rahmat Dwi; Agung P, Maulana; Septiani, Winda
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.1772

Abstract

TikTok Shop has emerged as a highly favored e-commerce platform among Generation Z due to its engaging and interactive shopping experience. However, the platform's ease of access and frequent usage can also lead to impulsive buying behavior. On the other hand, large discounts and high customer ratings are its own attractions that influence impulse buying. Generation Z who grew up in this digital era tend to rely on TikTok Shop as their main online shopping platform, especially in Bandar Lampung where digital growth is relatively high. This research aims to test how much influence discounts and customer ratings have on impulsive purchases in TikTok shop. Quantitative approach and explanatory research design were used in this study. The process of data collection in this study was carried out by distributing questionnaires to a total of 100 respondents who are categorized as members of Generation Z and are active users of TikTok Shop in the city of Bandar Lampung. The selection of respondents was done using a purposive sampling technique, which means participants were chosen based on specific criteria relevant to the research objectives. Once the data was collected, it was processed and analyzed using multiple linear regression analysis to examine the relationship between the variables studied. The findings of this research indicate that both discount offers and customer ratings significantly and positively affect impulsive buying behavior. This influence is evident not only when these variables are considered individually but also when they are examined simultaneously. Among the two, discounts exert the strongest influence, indicating that price reductions are more effective in driving impulsive purchasing behavior. Together, these two variables account for 36.8% of the variance in impulse buying, the remaining 63.2% was effect by other factors that were not studied by the researchers in this research.
DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG: DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG Ramadon, Mufti; Agung, Maulana; Septiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The large number of graduates are not channeled into the fields or expertise that they already have, there are limitations in finding job vacancy information for fresh graduate students so that an application or system is needed that can recommend them in selecting job vacancies to be taken. This research aims to find out the degree of effectiveness of jobstreet websites as a job search portal to the information needs of fresh graduation students in Bandar Lampung. The variables used are website effectiveness (X) as independent variable and information needs (Y) as the dependent variable, this type of research is exploratory research with a quantitative approach to its research object is a fresh graduate student in Bandar Lampung. Data were collected using a questionnaire with a sample of 100 respondents. It is descriptively analyzed using the SPSS version 26 program. The partial test result between the jobstreet website effectiveness variable and the information needs variable was a significance value of 0 0.001 with a t-count of t t-table of 13,310 > 1,661 so that it could be interpreted that there was a positive and significant effect between jobstreet website effectiveness and information needs. The regression coefficient is 0.189 which means that every 1% increase in website effectiveness (X) will increase the information requirement (Y) will increase by 0.189. The effectiveness calculation results show that the jobstreet website is considered to be very effective in meeting the user's information needs with an effectiveness score of 87%.
Pengaruh kualitas layanan, citra merek, dan persepsi harga terhadap kepuasan konsumen mixue di bandar lampung: Pengaruh kualitas layanan, citra merek, dan persepsi harga terhadap kepuasan konsumen mixue di bandar lampung Putra, Muhammad Fikriansyah Fenan; Nur Efendi; Winda Septiani
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.417

Abstract

ABSTRAK PENGARUHKUALITASLAYANAN,PERSEPSIHARGA,DANCITRAMEREK TERHADAP KEPUASAN KONSUMEN Oleh: MUHAMMADFIKRIANSYAHFENANPUTRA Persaingan bisnis di sektor Food and Beverages (F&B) memerlukan strategi yangefektifuntukmeningkatkankepuasanpelanggan.Penelitianinibertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan konsumen di Mixue Ice Cream & Tea, Bandar Lampung. Fokus penelitian ini adalah pada tiga variabel independen: kualitas layanan, persepsi harga, dan citra merek, serta satu variabel dependen: kepuasan pelanggan. Metode penelitian yang digunakan adalah asosiatif dengan kuesioner yang menggunakanskalaLikert.DatadianalisismenggunakanIBM®SPSSStatistics Versi 23. Hasil analisismenunjukkan bahwa kualitas layanan dan citra merek memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sebaliknya, persepsi harga tidak memiliki pengaruh signifikan terhadap kepuasan pelanggandengannilaithitungsebesar1.570,lebihkecildarittabel1.984dan signifikansi 0,120. Uji F menghasilkan nilai F hitung sebesar 98.155 dengan tingkat signifikansi 0,000, lebih besar dari F tabel 2.696, yang menunjukkan bahwa secara keseluruhan variabel independen secara signifikan mempengaruhikepuasanpelanggan.Koefisiendeterminasi(R²)menunjukkan bahwa variabel independen mempengaruhi kepuasan pelanggan sebesar 74.6%, sementara sisanya 25.4% dipengaruhi oleh faktor lain yang tidak tercakup dalam penelitian ini. Kata Kunci: Kualitas Layanan, Persepsi Harga, Citra Merek, Kepuasan Pelanggan, Mixue Ice Cream & Tea.
STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
Pelatihan Pengolahan Blondo Menjadi Cookies untuk Penanganan Stunting di CV. Buah Asa Tani, Bangunrejo, Lampung Nareswari, Tantri Liris; Aziz, Syaikhul; Septiani, Winda; Muhyi, Abdul
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 5 (2024): Volume 7 No 5 2024
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i5.14169

Abstract

ABSTRAK Indonesia termasuk dalam jajaran negara penghasil kelapa terbesar di dunia. Untuk memastikan bahwa produk kelapa diserap oleh petani, usaha pengolahan kelapa, seperti UMKM yang menjual kelapa atau produk kelapa, adalah sektor yang krusial. Hasil samping pembuatan Virgin Coconut Oil, yaitu blondo, belum dimanfaatkan dan menimbulkan bau menyengat ketika dibuang langsung ke lingkungan. Padahal, blondo ini diketahui memiliki kandungan protein tinggi, yang dapat digunakan untuk pencegahan stunting. Tujuan dari kegiatan pengabdian masyarakat ini berfokus pada pelatihan dan pembuatan produk berbahan hasil samping olahan VCO pada CV. Buah Asa Tani (BAT). Pelatihan dilakukan dengan metode sosialisasi, diskusi dan tanya jawab serta praktik pembuatan cookies blondo untuk karyawan CV. BAT. Sebelum dan setelah pelatihan, terhadap peserta pelatihan dilakukan evaluasi secara terstruktur menggunakan kuesioner. Pelatihan manfaat kesehatan kelapa dan stunting, cara pembuatan cookies blondo untuk karyawan CV. Buah Asa Tani telah diselenggarakan dengan seluruh peserta (100%) menunjukkan peningkatan pengetahuan dan keterampilan. Hal ini menunjukkan potensi positif dalam mengatasi masalah limbah industri kelapa sambil meningkatkan keterampilan masyarakat setempat. Kata Kunci: Blondo, VCO, Pengabdian Masyarakat, Stunting, Kue Kering  ABSTRACT One of the world's leading producers of coconuts is Indonesia. Coconut processing companies, such as UMKM that sell coconuts or coconut goods, are an essential industry to guarantee that farmers receive their share of the product. The by-product of making Virgin Coconut Oil, namely blondo, has not been utilized and causes a strong odor when thrown directly into the environment. Blondo is known to have a high protein content, which can be used for stunting prevention. The purpose of this community service activity focuses on training and making products made from by-products of VCO processing in CV. Buah Asa Tani (BAT). The training was delivered to CV BAT employees through socialization, discussion, and question-and-answer sessions, along with the practical application of baking blondo cookies. Before and after the training, the training participants were evaluated in a structured manner using a questionnaire. The community service activities carried out through training and making blondo cookies products have increased the trainees' knowledge and ability to process blondo. This shows a positive potential in addressing the coconut industry waste problem while improving the skills of the local community. Keywords: Blondo, VCO, Community Services, Stunting, Cookies
Co-Authors Agung P, Maulana Agung, Maulana Ahmad Efendi Aprilani, Deddy Arif Sugiono Azizah, Melati Nur Chairunnisa Chairunnisa Cristofer Ami Nugroho Dadang Karya Bakti Darmaji, Agung Darmawan, *Arif Diang Adistya Enkin Asrawijaya Fahmi, Achmad Gus Fina Agus Suci Ningtias Firman Handika Inayah, Astiwi Intan, Amartya Isnina, Isnina Kade Putri Ardani Kemal Abilio, Muhammad Komang Niko Yan Lc Hsia Asri Lam’a Bourlyn Maulana Agung Maulana Agung Pratama Mufti Ramadon Muhyi, Abdul Murni Sari Murni Sari Novita Andini NUR EFENDI Prasetya Nugeraha Putra, Muhammad Fikriansyah Fenan Putri, Melfiani Rachmawati Lola Widisono Rahmadi, M Dani Ramadhan, Jelang Ramadon, Mufti Retno Yulita Sahprada, Nabila Trias Salsabila, Jihan Aliya Saputra, Rahmat Dwi Siska Febryani Sulastuti, Sri Suprihatin Ali Suprihatin Ali Suripto Suripto Suyadi Suyadi Syaikhul Aziz Tamba, Evasus Tantri Liris Nareswari