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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Islam Jurnal SOLMA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi ELS Journal on Interdisciplinary Studies in Humanities Journal of Education and Instruction (JOEAI) Majalah Ilmiah UNIKOM JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmu Politik dan Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian REiLA: Journal of Research and Innovation in Language Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara EduTeach: Jurnal Edukasi dan Teknologi Pembelajaran Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Pengabdian Kepada Masyarakat Patikala Arus Jurnal Sosial dan Humaniora Jurnal Multidisiplin Madani (MUDIMA) Mediator: Jurnal Komunikasi Riwayat: Educational Journal of History and Humanities Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Pendidikan Islam Proceedings of Jogjakarta Communication Conference (JCC)
Hariyati, Farida
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Journal : Jurnal Multidisiplin Madani (MUDIMA)

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Utilization of Instagram Social Media at GMF AeroAsia TBK Tarigan, Rini Suryani; Khohar, Abdul; Hariyati, Farida
Jurnal Multidisiplin Madani Vol. 4 No. 3 (2024): March, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i3.8466

Abstract

This research examines the use of Instagram social media at the GMF AeroAsia company to find out that the use of Instagram social media is an important strategy for companies in building brand image, increasing customer engagement, expanding market reach, and attracting the attention of Generation Z. by exploring Instagram social media by the GMF AeroAsia company , one of the industry leaders in aircraft maintenance utilization in Asia. Key findings include diverse content strategies, including the use of high-quality photos and videos to showcase the company's services, products and operational activities. Not only that, the use of social media on Instagram has made this company increasingly known to many people. Previously, the GMF AeroAsia company had not used Instagram social media as an adaptation to today, making the GMF AeroAsia company name fade, but slowly the GMF AeroAsia company name is fading. The GMF AeroAsia company is starting to rise by adapting to social media and utilizing Instagram social media. Then GMF AeroAsia's Instagram social media actively interacts with its followers through various interactions, such as answering customer questions, providing the latest information about aircraft maintenance services, and holding contests or special events to increase user engagement. The research method used is a qualitative method with a case study approach. The data collection techniques that the author uses in this research are interviews with company social media managers, observation and documentation. However, there are challenges in maintaining consistent content and increasing user engagement on an ongoing basis
Co-Authors Abdul Khohar Adrian, Yulia Agustini, Vilya Dwi Akbari, Deni Adha Ariefaldy*, Muhammad Ilhan Ariska, Cynthia Arsyadani, Robby Corliana, Tellys Darmawan, Muhammad Luki Djuara P Lubis Dwi Setyowati Eka Lestari Fatnurrahman, Muhammad Afif Hakikoh, Heka Rizky Hanan, Muhamad Afham Hasan, Teuku Muhammad Farras Ardiansyah Maulia Dewanti, Dinda Munawaroh , Azizatul Musfira, Delima Asri Mustiawan Nurlina Rahman, Nurlina Oktaviana Purnamasari Prakoso, Bayujati Pranawati, Rita Putri Rahmadani, Putri Ramadhan, Zhefind Rilus Kinseng Saputri, Sabrina Zulfanova Setiawati, Titin SOLIHIN, OLIH Sri Mustika Sumardjo , Sumardjo Syuaramustdalifah, Asy Tarigan, Rini Suryani Tiara, Andys Ulfa, Marwa Wahdiyati, Dini Widiarti, Novia Yulia Rahmawati, Yulia Yuliani, Magvira Zikri Fachrul Nurhadi, Zikri Fachrul