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All Journal SENTRALISASI Majalah Ekonomi Jurnal Abdimas Akademika Indonesian Journal of Multidisciplinary Science Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Paramitha, Dyah
UNIVERSITAS NUSANTARA PGRI KEDIRI
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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The Influence of Physical Evidence, Relationship Marketing and Service Quality on Customer Purchase Interest in Cafe Mata Hati Kediri (Case Study on Students of University of Nusantara PGRI Kediri) Rosfitasari, Fitri; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/3g8kgt30

Abstract

Research aim : This study aims to determine the effect of physical evidence, relationship marketing, quality service on customer buying interest in Kafe Mata Hati Kediri, with a focus on students of University of Nusantara PGRI Kediri. Mata Hati Cafe is located on Jl. Ahmad Dahlan No.34, Mojoroto, Kec. Mojoroto, Kediri City, East Java 64112. Design/Method/Approach : This research method is quantitative research with a descriptive approach using multiple linear regression tests. The population of this research is consumers of these MSMEs. This study involved 56 respondents as samples. Research Finding : The results showed that the influence of physical evidence, relationship marketing, and service quality simultaneously had a significant impact on customer buying interest. Practitionel/Policy implication : This research provides practical implications for cafe owners and management in improving customer experience and strengthening buying interest. Research limitation : The limitations of this study include a sample limited to students of University of Nusantara PGRI Kediri, so generalization of findings may be limited to that population.
Financial Distress Analysis Using the Altman Z-Score Method at PT. Indofarma Tbk Period 2019 to 2022 Al Mutasimbillah, Muhammad Rofi Ussan; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kky17d35

Abstract

Research objectives: This research aims to measure the level of financial distress and the potential for bankruptcy that may occur at PT. Indofarma Tbk. Design/Method/Approach: The research method applied is quantitative descriptive, using a population consisting of the financial statements of  PT. Indofarma Tbk., accessed through the website www.idx.co.id, particularly in the form of financial reports from 2019 to 2022. The analysis technique employed is the Altman Z-Score method, utilizing five ratios: the ratio of working capital to total assets, the ratio of retained earnings to total assets, the ratio of earnings before interest and taxes to total assets, the ratio of equity book value to total debt book value, and the ratio of sales to total assets. Research Findings: The research results indicate that PT. Indofarma Tbk. is predicted to face financial distress and the risk of bankruptcy from 2019 to 2022. Z-Score values for those years below 1.8 indicate that PT. Indofarma Tbk. is estimated to experience bankruptcy or financial distress.
Analysis Of Potential Financial Distress Using Altman Z-Score Method : (Study on Companies Listed in the LQ45 Index on the Indonesian Stock Exchange) Madona, Anggi Siska; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/a1epzk22

Abstract

Research aim: The purpose of this study was to determine the company's financial condition and predict the potential for financial distress in companies listed on the LQ45 Stock Index for the 2020-2022 Period on the Indonesia Stock Exchange using the Altman Z-Score method. Design/Methode/Approach: The approach used in this research is a quantitative approach. The use of a quantitative approach with this descriptive method emphasizes the data processed by the Altman Z-Score method which is measurable, rational and systematic. Research Finding: From the results of data processing, although the companies listed on the LQ45 index have good financial conditions and growth prospects, it is still possible to experience corporate threats. By looking at the company's financial statements, all information regarding the financial position will be known, the company's financial health condition and can be known the performance and changes in the company's financial position which are used for decision making by company stakeholders. Theoretical contribution/Originality: The Altman Z-Score method is a method that can get an estimated accuracy rating of up to 95% and is the most complex method and makes calculations more effective for knowing and predicting potential financial distress. Practitionel/Policy implication: Information obtained from the company's financial statements can be used as a reference to determine the potential for the company's bad condition. So the company can anticipate companies that may experience financial distress. With the Altman Z-Score method that is effective in predicting so that the company can improve the condition of the company so that it can bounce back. Research limitation: More than 45 samples of companies listed in the LQ45 index for the period 2020-2022 which include companies with high levels of liquidity and market capitalization. Research limitations are companies listed in the LQ45 Index that present complete financial reports and data for the 2020-2022 period in accordance with the variables studied.  
The Influence of Work-Life Balance, Work Stress, and Work Environment on Employee Satisfaction at the Ima Shop Souvenir Center Ningsih, Tuti Widiya; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/0jehtn67

Abstract

Research objectives: This study aims to determine the Influence of Work-Life Balance, Work Stress, and Work Environment on Employee Job Satisfaction partially and simultaneously at the Ima Shop Souvenir Center. Design/Method/Approach: This study uses a quantitative method with an associative approach, the population is all permanent employees at the Ima Shop Souvenir Center, the number of samples is 30 respondents. The data analysis technique uses classical assumption test, multiple linear regression test, determination coefficient test, and hypothesis test with SPSS version 16 software. Research Findings: The findings of this study are that there is a positive and significant influence of the work-life balance variable on job satisfaction, and there is no positive influence of the work stress variable on job satisfaction, and there is no positive influence of the work environment variable on job satisfaction. And simultaneously the variables of work-life balance, work stress and work environment have a significant influence on job satisfaction. Theoretical contribution/originality: This research contributes to the human resources literature on Work-Life Balance, work stress, and work environment on job satisfaction. As well as helping MSMEs to understand the importance of creating a comfortable work environment, managing employee set-up, and supporting work-life balance to increase employee job satisfaction. Practitioner/Policy Implications: Providing policy recommendations to improve the balance between employees' work and personal lives, minimizing work stress and helping business owners to understand the importance of human resources in the success of a store. Research limitations: This study only focuses on employees who work at the Toko Ima Souvenir Center.
Analysis Of The Influence Of Digital Marketing, Content Marketing, And Sponsorship On Brand Awareness Pripinda, Ayuneira Dega; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5867

Abstract

Research aim : The purpose of this study is to analyze the influence of digital marketing, content marketing, and sponsorship on brand awareness in national export schools.Design/Methode/Approach : Quantitative research methods were used for this study, utilizing observations, interviews, and questionnaires for data collection. Statistical analysis, including hypothesis testing, determination coefficients, validity tests, reliability, normality, heteroskedasticity, multicollinearity, linear regression, bwr, t-test, f test, determination coefficient, was carried out using SPSS 40.Research Finding : This study reveals that digital marketing, content marketing, and sponsorship, greatly affect brand awareness for target markets or prospective students and students of the National Export School. Based on the validity test, normality, heteroscedasticity, multicollinearity, linear regression, multiple tests, t test, f test, determination coefficient, showed a positive influence.Theoretical contribution/Originality : This study contributes to the existing literature by showing the importance of digital marketing, content marketing, and sponsorship to brand awareness. This is in line with previous research that emphasized the importance of factors such as digital marketing, content content marketing, social media, and promotions in creating brand awarenessPractitionel/Policy implication : The findings of this study can be used by companies to develop more focused marketing strategies, utilizing digital marketing, content marketing, and sponsorship to increase brand awareness. This research also provides insight into the effectiveness of using digital platforms in increasing brand visibility, so that companies can be more optimal in utilizing digital tools.Research limitation : This research is limited to prospective students, students, and alumni of the National Export School who receive JJE International Sponsorship
ANALISIS PENGUNGKAPAN ISLAMIC SOCIAL REPORTING PADA BANK UMUM SYARIAH Restrien, Johar; Paramitha, Dyah Ayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the effect partially and simultaneously of the variable company size, profitability and leverage on Islamic Social Reporting at Islamic Commercial Banks for the period 2015-2018. This study uses ex post facto research methods with a quantitative approach. Analysis using multiple linear regression with SPSS for windows version 24 software. The conclusion in this study is the results of the study show that company size and profitability partially do not have a significant effect on Islamic Social Reporting. Leverage partially shows a significant effect on Islamic Social Reporting. While the simultaneous testing of Company Size, Profitability, Leverage shows that simultaneously there is no significant effect on Islamic Social Reporting.
ANALISIS PERHITUNGAN HARGA POKOK PRODUKSI PADA MASA PANDEMI COVID19 PADA MAWADDAH BAKERY NGANJUK Rini, Yayuk Sulistiyo; Kurniawan, Andy; Paramitha, Dyah Ayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan memperhitungkan harga pokok produksi untuk menentukan harga jual masa pandemi COVID19 pada Mawaddah Bakery Prambon Nganjuk. Dimana perusahaan masih belum memasukkan semua unsur BOP dalam perhitungan harga pokok produksi untuk menentukan harga jual. Dimana akibat dari masa pandemi COVID19 terdapat perbedaan karena mengalami penurunan jumlah permintaan pasar serta harga bahan baku mengalami kenaikan. Dalam menganalisis harga pokok produksi untuk menentukan harga jual pada Mawaddah Bakery Prambon menggunakan metode Full Costing dan metode Variable Costing. Subjek dalam penelian ini adalah Mawaddah Bakery Prambon Nganjuk. Objek penelitian dalam penelitian adalah Harga Pokok Produksi, Harga Jual, dan Pada Masa Pandemi COVID19. Pendekatan penelitian ini adalah deskriptif dan menggunakan teknik penelitian kuantitatif. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, dan studi kepustakaan. Hasil penelitian diketahui bahwa pada Mawaddah Bakery perhitungan harga pokok produki sebelum pandemi dan selama masa pandemi terdapat selisih dikarenakan adanya penggurangan jumlah produk yang dihasilkan. Dan menggunakan metode Full Costing jauh lebih besar dibandingkan metode yang digunakan perusahaan dan metode Variable Costing dalam menentukan harga jual.
ANALISIS REALISASI ANGGARAN UNTUK MENILAI EFEKTIVITAS DAN EFISIENSI KINERJA PEMERINTAH KOTA KEDIRI TAHUN 2016-2020 Prihandini, Rara Puspita; Kurniawan, Andy; Paramitha, Dyah Ayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Penelitian dilakukan untuk mengetahui bagaimana pengukuran dan analisis efektivitas efisiensi anggaran belanja daerah Pemerintah Kota Kediri melalui BPPKAD Kota Kediri dengan menggunakan rasio efektivitas dan raiso efisiensii. Penelitian menggunakan pendekatan kuantitatif dengan menggunakan data sekunder berupa metode dokumentasi, dengan subjek laporan keuangan Badan Pendapatan Pengelola Keuangan dan Aset Daerah Kota Kediri tahun 2016-2020. Efektivitas dan efisiensi sangat penting dalam perencanaan penyusunan anggaran pendapatan dan belanja daerah melalui perhitungan serta pendekatan anggaran kinerja output yang memfokuskan pada pencapaian hasil kinerja input yang telah direncanakan dengan memperhatikan prestasi kerja setiap SKPD dalam melaksanakan tugas, pokok dan fungsinya. Hasil penelitian menunjukkan rasio efektivitas Badan Pendapatan Pengelola Keuangan dan Aset Daerah Kota Kediri mendapatkan nilai pada tahun 2016 yaitu 98,61% termasuk kedalam kiteria efektif, dan pada tahun 2016-2020 mendapatkan nilai masing 103,24%, 104,35%, 103,96%, 102,25%, Termasuk dalam keriteria sangat efektif. Sementara pada rasio efisien mendapatkan nilai masingg-masing dari tahun 2016-2020 yaitu 85,71%, 89,15%, 86,84%, 84,73%, 81,88%, termasuk dalam kriteria cukup efisien dalam penghematan terhadap anggaran belanja.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK ORANG PRIBADI DI KPP PRATAMA KEDIRI Paramitha, Dyah Ayu; Risanti, Riska Mitra
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 4 No. 1 (2019): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2019
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Pajak merupakan salah satu sumber penerimaan yang besar bagi Negara dan jugasumber dana yang penting bagi pembangunan Nasional. Tujuan dari penelitian ini adalahuntuk memberikan bukti empiris mengenai kesadaran wajib pajak, sanksi pajak danpengampunan pajak terhadap kepatuhan wajib pajak orang pribadi di KPP Pratama Kediri.Penelitian ini membatasi variabel independennya yaitu meliputi kesadaran wajib pajak,sanksi pajak dan pengampunan pajak. Penelitian ini menggunakan metode penelitiankuantitatif. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner. Sampeladalah wajib pajak orang pribadi yang terdaftar pada KPP Pratama Kediri. Sampel yangdigunakan dalam penelitian ini sejumlah 85 responden dengan teknik simple randomsampling. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitianmenunjukkan secara parsial (1) kesadaran wajib pajak berpengaruh pada kepatuhan wajibpajak, (2) sanksi pajak berpengaruh terhadap kepatuhan wajib pajak, (3) pengampunan pajakberpengaruh terhadap kepatuhan wajib pajak, sedangkan hasil secara simultan kesadaranwajib pajak, sanksi pajak dan pengampunan pajak berpengaruh terhadap kepatuhan wajibpajak.
PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ONLINE SHOP CALLATHRIF NGANJUK Erlisa, Dina Olivia Nur; Paramitha, Dyah Ayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The main objective of this research is to assess the impact of different factors like service quality, pricing, and promotions on the purchasing decisions made by customers at the online shop, Callathrift Nganjuk. The research adopts a quantitative approach with a focus on establishing causal relationships. A total of 40 consumers were selected for the study using the accidental sampling method. Data analysis involved a range of statistical techniques, including validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing through SPSS version 25. The findings indicate that service quality has a significant partial influence on purchasing decisions. However, price does not exert a significant impact on purchasing decisions when considered individually. Similarly, promotions also do not significantly influence purchasing decisions when examined separately. Nevertheless, when considered together, service quality, pricing, and promotions collectively demonstrate a significant influence on purchasing decisions. Keywords: Service Quality, Price, Promotion, Purchase DecisionThe main objective of this research is to assess the impact of different factors like service quality, pricing, and promotions on the purchasing decisions made by customers at the online shop, Callathrift Nganjuk. The research adopts a quantitative approach with a focus on establishing causal relationships. A total of 40 consumers were selected for the study using the accidental sampling method. Data analysis involved a range of statistical techniques, including validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing through SPSS version 25. The findings indicate that service quality has a significant partial influence on purchasing decisions. However, price does not exert a significant impact on purchasing decisions when considered individually. Similarly, promotions also do not significantly influence purchasing decisions when examined separately. Nevertheless, when considered together, service quality, pricing, and promotions collectively demonstrate a significant influence on purchasing decisions.Keywords: Service Quality, Price, Promotion, Purchase Decision
Co-Authors Abadi, Abdur Rohman Afifah, Anisya Irianni Aini, Najihah Nur Aini, Silvi Nur Al Mutasimbillah, Muhammad Rofi Ussan Aliami, Sri Althooftina, Rizma Wahyu Andy Kurniawan, Andy Angga, Akhmad Rizqy Luthfi Anjarwati, Devi Annisa, Aulia Christiananingrum, Maya Devi Devanti, Hesty Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Eriko Yogiswara, Raditya Erlisa, Dina Olivia Nur Fahrezi, Arya Ahmad Fauji, Diah Ayu Septi Febrianti, Namira Tri Fitriyah, Amelia Nur Oktaviana Hadi, Dodi Kusuma Husein, Nur Imroni, Vicky Yusuf ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Khamidah, Ulfa Nur Kholila, Nova Nor Kurniawan, Rony Madona, Anggi Siska Marisca, Rizky Pajar Refi Maula, Fina Ni'matul Mavira, Sherli Najib, Ari Syakura Ningrum, Desy Setyo Ningrum, Kiki Widya Ningsih, Tuti Widiya Ningtyas , Arnistia Dwi Nugraha, Kenmada arya Pamungkas, Cindy Kusumaning Ayu Putri pamungkas, Ramadhan dewa Prihandini, Rara Puspita Pripinda, Ayuneira Dega Puspita, Erna Puspita, Ismayantika Dyah Putra, Eka Septian Mandala raharjo, itot bian Restrien, Johar Rini, Yayuk Sulistiyo Risanti, Riska Mitra Rohzi, Iqbal Fahtur Romadlon, Ahmad Dani Rosfitasari, Fitri Samari Siti Jahroh SL, Sandhy Sentosa Soeprajitno, Edy Djoko Soeprijatno, Edy Djoko Subagyo Susi Damayanti, Susi Tri Wulandari Triludfianingsih Uswatun Hasanah Vikarina, Arista Fadila Wahyu Widodo Widodo, Aura Diva Winalda, Delfi Maurellya Yudha Heryawan Asnawi Yunita, Sarlita Eka Zahroh, Milati Hasniyah Zulistiani, Zulistiani