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All Journal Journal of Nonformal Education Jurnal Utilitas DIDAKTIKA TAUHIDI: JURNAL PENDIDIKAN GURU SEKOLAH DASAR International Journal for Educational and Vocational Studies Journal of Applied Science, Engineering, Technology, and Education International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Tadbir Peradaban PASCIDEV: Pasundan Social Science Development Jurnal Kewirausahaan Bukit Pengharapan Jurnal Kajian Ekonomi dan Manajemen Indonesia Adpebi International Journal of Multidisciplinary Sciences
Mulyadi, Didi
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Social Sciences Transportation Other

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Journal : International Journal Of Science, Technology

 1 
212 MART; Is it Able o Create Economical Impacts, Engage Society and Develop Entrepreneurship Culture Within Cociety? Mulyadi, Didi; Fauzhobihi
International Journal of Science, Technology & Management Vol. 1 No. 4 (2020): November 2020
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v1i4.65

Abstract

Abstract. This studies is aimed at analyzing the influence of 212 Mart in developing economic impacts, social engagement and entrepreneurship culture within Moslems society measured by the involvement in the establishment of the 212 Mart. The data were taken from 2 of the 212 Mart located in Bekasi using qualitative and descriptive quantitative in which the interview and questionnaires were conducted simultaneously to gain the needed data. The result found that from the economic impacts, the 212 Mart has not provided the expected results as it needed 4 years return on investment, and the engaging society the Mart has taken into effect the collaboration and cooperation among the members and people in its surrounding while the developing entrepreneurship culture, the 212 Mart has actually brought the energy of togetherness among members as it was built with at least 50 – 100 investors.
Marketing Educational Services : The Practices Of Marketing Mix in Building Brand Image Of SMK Bina Mandiri Multimedia Bogor Usman, Usman; Giyoto, Giyoto; Mulyadi, Didi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.892

Abstract

This article discusses the marketing of educational services; The application of marketing mix in building branding image at SMK Bina Mandiri Multimedia includes four main elements, namely product, price, promotion, and distribution. This research is a qualitative study where data is obtained through interviews, documentation and observation of all parties involved in this marketing process consisting of the Foundation, Principal and field marketing personnel who make visits to schools. The results showed that in terms of products, SMK Bina Mandiri Multimedia needs to present quality education programs that are relevant to the needs of the multimedia industry. This may include developing an up-to-date curriculum, upgrading facilities and equipment, and ensuring optimal teaching and learning quality. Pricing should consider the added value offered by SMK Bina Mandiri Multimedia. Fair and competitive pricing can attract prospective students and illustrate the quality of education offered by the school. Promotion should be done effectively to introduce and strengthen the brand image of SMK Bina Mandiri Multimedia. Marketing strategies such as advertising, promotional activities, and social media utilization can be used to increase visibility and attract prospective students and parents. Distribution relates to the way SMK Bina Mandiri Multimedia conveys information regarding their educational programs. This may involve cooperation with other educational institutions, participation in education fairs, or utilization of online platforms to connect with potential students. In general, the strategy carried out by SMK Bina Mandiri Multi Media has been quite successful, which can be seen from the SMK Bina Mandiri Multi Media brand which is already quite well known in this area with the number of registrations reaching more than 250 each year. However, in anticipation of increasingly fierce competition, the marketing strategy must always adjust to the changing characteristics of consumers.
Co-Authors Ahmad Gawdy Prananosa Fauzhobihi Fikry Ramadhan Suhendar Giyoto Gunawan, Adriani HM, Usman Ikhwan, Subaiki Ismuni, Mutdi Mardiana, Rita Megan Asri Humaira Mohd Yusof, Rosylin Binti Nazopah, Nada Patimah Patimah Rasmitadila, Rasmitadila Rummantie, Lalita Rusi Rusmiati Aliyyah Sri Mulyani Suhardi, Muhamad Supendi, Muh Suryadi Suryadi Syafaat Ariful Huda Ulfah, Sri Wahyuni Unifah Rosyidi, Unifah Usman Usman Widyasari Widyasari, Widyasari