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PELATIHAN OPTIMALISASI PERAN BUMDES DALAM MERINTIS DAN MENGEMBANGKAN POTENSI DESA MENUJU DESA WISATA DESA ANGGRASMANIS KARANGANYAR Yulandari, Ariefah; Setyawan, Didik; Budi Atmoko, Waluyo; Among Budiadi, Nang; Sugiyarmasto, Sugiyarmasto; Hariyanti, Widi; Shidiq, Faiz Rahman; Hardjito, Yunus; Sugiarti, Sugiarti; Wibawa, Dionysius Andang Arif; Herawati, Dewi Astuti
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Volume 2 Nomor 1 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i1.78

Abstract

Peran BUMDes dapat mengatur perekonomian desa dalam mengembangkan usaha bersama demi kemakmuran dan kesejahteraan desa. Untuk itu dibutuhkan persiapan dalam mengoptimalkan peran BUMDes tersebut. Melakukan perancangan untuk mencari peluang baru pengembangan organisasi, melakukan analisis jabatan dan mendesain organisasi, perancangan model bisnis, tata kelola keuangan yang baik serta pemetaan sumber daya alam untuk pengembangan desa menuju desa wisata sangat penting dilakukan sebagai langkah awal. Pelatihan Optimalisasi Peran BUMDes dalam Merintis dan Mengembangkan Potensi Desa Menuju Desa Wisata Desa Anggrasmanis Karanganyar merupakan penyelesaian masalah agar para pengelola BUMDes dapat mengembangkan potensi desa. Tujuan dari pelatihan ini adalah memberikan ilmu untuk dapat diaplikasikan secara efektif dan efisien dengan metode pelatihan melaui ceramah, diskusi dan tanya jawab yang dapat diterima mudah oleh peserta kegiatan pengabdian masyarakat. Peserta kegiatan berharap pelatihan ini menjadi pendampingan yang terus berkelanjutan.
When the Heart and Actions Diverge: The Mediating Role of Engagement in Bridging Cognitive Dissonance Between Environmental Attitudes and Green Behavior Febrianty, Salsa Prety; Atmoko, Waluyo Budi; Yulandari, Ariefah
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10283

Abstract

This study investigates the mediating role of cognitive dissonance in the relationship between environmental attitudes and green purchasing behavior. While individuals often express positive attitudes toward environmental sustainability, a consistent gap remains between these attitudes and actual eco-friendly consumption practices. Through quantitative analysis of survey data, the research explores how cognitive dissonance may influence or disrupt the translation of pro-environmental attitudes into green purchasing actions. The findings suggest that cognitive dissonance significantly mediates this relationship, indicating that internal psychological conflict plays a key role in consumer decision-making within the green marketplace. Implications for environmental marketing and behavioral interventions are also discussed. Keywords: Cognitive Dissonance, Environmental Concern, Environmental Attitudes, Purchasing Behavior, Sustainable Consumption
STRATEGI PERENCANAAN KEUANGAN PADA UKM PUTRI TIMUS DI KARANGANYAR Sugiarti, Sugiarti; Suparti, Erni; Sunardi, Sunardi; Giyanti, Ida; Yulandari, Ariefah
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Volume 3 Nomor 2 2024
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v3i2.152

Abstract

Thymus is one of the famous traditional foods in Karanganyar Regency, Central Java Province. Putri Timus is one of the Small Medium Enterprises in Karanganyar district that produces purple thymus. The product from Putri Timus has one specialty, namely the inside of the thymus contains Bligo fruit (Benincasa hispida) with various benefits. The method used in this program is to provide counseling and assistance regarding financial planning to MSME players to a simple but understandable application stage. The results of this community service program provide a simple solution to be careful in managing finances by considering several worst possibilities. Participants feel that they have a solution when they want to plan their finances both in the short and long term.  
Bridging Intention-Behavior Gap on Green Products Consumption Budi Atmoko, Waluyo; Mahaestri Noor , Finisha; Yulandari, Ariefah
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.77

Abstract

The issue of green consumerism has been extensively researched, but its impact on the growth of the green product market is small. This happens because intentions that did not manifest in behavior. Emotions had the potential to encourage individuals to carried out the intended behavior. Therefore intentions that reinforced by emotions will soon turn into behavior. The research was conducted with an experimental design. The results show that emotions strengthen the relationship between behavioral intentions to buy and green products buying behavior. Research findings became valuable input for the creation of a green product marketing communication strategy. Giving advertising exposure with emotional appeal was expected to change intention to buy green product to actual purchases
Efek Penolakan Perubahan Terhadap Niat Menggunakan Aplikasi Apotek K24klik Yulandari, Ariefah; Satria, Arif Rizki; Setyawan, Didik; Budiadi, Nang Among
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v5i1.1607

Abstract

This study examines the effect of resistance to change in the digitalization of pharmacy services on the intention to use the K24Klik application. The low intention to use the K24Klik application is caused by resistance to change, which is influenced by technological anxiety, security, and dispositional resistance. Data was obtained through questionnaires distributed to people who had never used the K24Klik application with a total sample size of 189—hypothesis testing using SEM (Structural Equation Modeling) with path analysis method. The results of this study show that security and dispositional resistance affect resistance to change, and technology anxiety has no effect on resistance to change, causing low intention to use the K24Klik application.
Efek kredibilitas dan kemenarikan selebgram dalam mempengaruhi niat beli konsumen Setyawan, Didik; Noliana, Maria Sanggita Putri; Yulandari, Ariefah
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 3 No. 2 (2021): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v3i2.105

Abstract

The phenomenon that occurs in celeb-grams in the media that have millions of followers is not all effective enough in influencing the attitude of their followers to buy a brand. This study aims to examine the effect of credibility and attractiveness of a celebrity in changing consumer attitudes to intend to make a purchase. This study uses the Elaboration Likelihood Model as the basic model, which is modified for its application to social media. This study uses an experimental design method for hypothesis testing through 2 stages of testing, namely study 1 and study 2, with participants being social media users who know about Scarlett Whitening products but have never made a purchase. The results show that high source credibility and attractiveness can increase consumers' positive attitudes to influence purchase intention rather than low source credibility and attractiveness.
Enhancing Tourist Visitation Through Establishing Repatronage Behavior Yulandari, Ariefah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.447

Abstract

This research uses Osman's (1993) theory, namely the idea of ​​repeat purchases in stores giving rise to the concept of Repatronage Behavior. Over time, this concept was gradually applied to various service industries. Against this background, this research aims to examine the influence of repatronage behavior which is influenced by service quality, consumption emotions, satisfaction and price fairness. The population is tourists who visit the city of Solo with sampling using a purposive sampling method of 100 samples while hypothesis testing uses multiple regression analysis. The results of this research prove that the variables of destination image, consumption emotions, satisfaction have a positive or significant effect on repatronage behavior, while the variables of service quality and price rationality do not have a positive and insignificant effect on repatronage behavior
Faktor Penentu Keberhasilan Penjualan Daring Alfiyan, Yoel; Atmoko, Waluyo Budi; Yulandari, Ariefah
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1571

Abstract

Penelitian ini bertujuan untuk menguji variabel keputusan beli daring. Keputusan beli seseorang dipengaruhi oleh faktor konten marketing, diskon, dan kesenangan konsumen. Data diperoleh melalui kuesioner yang dibagikan secara daring pada responden yang memenuhi persyaratan (berencana membeli produk di toko online). Sampel yang digunakan berjumlah 200. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Uji hipotesis menggunakan analisis regresi logistik. Hasil dalam penelitian ini menunjukkan bahwa 4 hipotesis terdukung. Hubungan antara konten marketing terhadap keputusan beli daring positif. Hubungan antara diskon terhadap keputusan beli daring positif. Variabel kesenangan konsumen memoderasi semu hubungan antara konten marketing pada keputusan beli daring. Variabel kesenangan konsumen memoderasi semu hubungan antara diskon pada keputusan beli daring.
Political Marketing: Strategi Menang dalam Kontestasi Pemilu Presiden Mujiono, Berkah Cahyo; Atmoko, Waluyo Budi; Yulandari, Ariefah
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1573

Abstract

Perilaku memilih merupakan faktor penting yang memainkan peran utama dalam menentukan kemenangan seorang kandidat politik Penelitian ini bertujuan untuk menguji variabel perilaku memilih. Perilaku memilih seseorang dipengaruhi oleh faktor kepercayaan pemilih dan popularitas kandidat. Penelitian ini dilakukan melalui kuesioner yang dibagikan pada responden yang sudah memenuhi syarat untuk memilih (usia>17). Teknik penyampelan yang digunakan yaitu purposive sampling sebanyak 200 responden. Alat uji hipotesis yang digunakan dalam penelitian ini adalah analisis regresi logistik. Hasil penelitian mendapatkan kepercayaan pemilih dan popularitas kandidat berpengaruh positif  terhadap perilaku memilih, variabel popularitas kandidat memediasi sebagian hubungan antara kepercayaan pemilih dan perilaku memilih, popularitas kandidat memoderasi semu hubungan antara kepercayaan pemilih dan perilaku memilih. Hasil ini menyarankan kepada para kandidat yang bersaing untuk memenangkan pemilu agar menjaga kepercayaan pemilih serta meningkatkan popularitas kandidat di masyarakat.
Strategi Pemanfaatan Media Sosial Dalam Meningkatkan Kesetiaan Pelanggan Restoran Santoso, Jeremy; Santoso, Jeremy Cristyano; Atmoko, Waluyo Budi; Yulandari, Ariefah
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1577

Abstract

Penelitian ini bertujuan untuk menguji bagaimana media sosial mempengaruhi hubungan antara nilai persepsian, kepuasan pelanggan, dan kesetiaan pelanggan. Data dikumpulkan melalui kuisioner secara daring yang disebar melalui beberapa platform seperti WhatsApp, Instagram, Facebook, dan Telegram, dengan sampel sebanyak 200 responden yang dipilih menggunakan teknik purposive sampling. Analisis regresi logistik digunakan untuk menguji hipotesis-hipotesis dalam penelitian ini. Hasil penelitian menunjukkan bahwa dari empat hipotesis yang diuji, tiga hipotesis terbukti signifikan, sedangkan satu hipotesis tidak mendapatkan dukungan. Spesifiknya, kepuasan pelanggan secara positif mempengaruhi kesetiaan pelanggan, nilai persepsi memiliki pengaruh positif terhadap kepuasan pelanggan, dan media sosial memoderasi hubungan antara kepuasan pelanggan dan kesetiaan pelanggan. Namun, tidak ada bukti bahwa media sosial memoderasi hubungan antara nilai persepsian dan kepuasan pelanggan.