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All Journal WARTA Adi Widya : Jurnal Pengabdian Masyarakat YUME : Journal of Management Journal Of Management Science (JMAS) Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Multidisciplinary: Applied Business and Education Research JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Bisnis dan Kewirausahaan ProBisnis : Jurnal Manajemen Return : Study of Management, Economic and Bussines JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin West Science Journal of Community Service (JCOS) JARSI Journal of Business and Information System
Yulandari, Ariefah
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Anteseden Niat Ko-kreasi dengan Mediasi Kualitas Hubungan Nur Aziz, Ahmad Nasirrudin; Atmoko, Waluyo Budi; Yulandari, Ariefah
Jurnal Multidisiplin West Science Vol 3 No 11 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i11.1692

Abstract

Aktivitas di mana pelanggan tidak lagi menjadi tujuan penjualan, tetapi melibatkan pelanggan dalam menciptakan nilai bersama atau kokreasi antara perusahaan dan pelanggan merupakan pemahaman dalam menciptakan nilai merek. Ekuitas merek dapat berbentuk konsensus, desain ulang dan pengembangan produk baru. Proses kokreasi dapat menciptakan nilai di mana pelanggan menjadi rekan pencipta nilai yang baik. Hal tersebut menyiratkan bahwa nilai merek dapat diciptakan bersama oleh interaksi antara pelanggan dan pelanggan. Niat kokreasi ini dapat dibentuk oleh tiga faktor, yaitu: (1) kualitas hubungan (2) dukungan sosial (3) dan interaksi pelanggan. Penelitian dilakukan dengan desain survey dan teknik penyampelan purposive. Sampel berukuran 208 responden dianalisis menggunakan model persamaan struktural (SEM). Penguraian seluruh proses pendalaman berhasil mengonfirmasi bahwa kualitas hubungan berpengaruh signifikan terhadap niat kokreasi brand value, dukungan sosial berpengaruh signifikan terhadap niat kokreasi niat kokreasi brand value, dukungan sosial berpengaruh signifikan terhadap kualitas hubungan, interaksi pelanggan berpengaruh signifikan terhadap dukungan sosial. Model niat kokreasi ini diharapkan menjadi masukan strategik bagi inovasi produk dan keberlanjutan merek di masa datang. Kata Kunci: Niat kokreasi brand value, Kualitas hubungan, Dukungan social, Interaksi pelanggan.
STRATEGI MENANGKAP PELUANG USAHA PADA PEMBUATAN SABUN CUCI PIRING DALAM RANGKA MENINGKATKAN PENDAPATAN MASYARAKAT DESA GAGAKSIPAT KECAMATAN NGEMPLAK KABUPATEN BOYOLALI Sugiarti, Sugiarti; Yulandari, Ariefah; Sugiyarmasto, Sugiyarmasto; Nandita, Syahwa Luna Happy; Febriyanti, Erni
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Volume 4 Nomor 2 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i2.189

Abstract

Abstract Current community service activities aim to provide additional insight based on business assistance regarding strategies for obtaining opportunities in the business sector, which include: challenges and opportunities for entrepreneurship, assessing opportunities, opening a business and competitive advantages for entrepreneurs, as well as strategies for capturing business opportunities, the main causes and several shortcomings of business failure. The participant in this service activity was Mrs. PKK Gagaksipat Village, Ngemplak Boyolali. The evaluation results show that the activities‹ carried out by the Abdimas Team of lecturers and students were successful, because the participants who attended were very enthusiastic about participating in each material presentation session. By taking part in this training, mothers can not only fulfill their household needs independently with environmentally friendly dishwashing soap, but also have the potential to develop a small business from this product. It is hoped that this activity can improve skills, empower housewives, and open up additional sources of income thereby strengthening the economy of families and communities in the village.
Co-Authors Alfiyan, Yoel Among Budiadi, Nang Anggraini, Chartika Laili Ashari, Muhammad Zul Budi Atmoko, Waluyo Chamara, Carretha Viola Chartika Dewi Astuti Herawati Dian Kresnadipayana Dionysius Andang Arif Wibawa Erni Febriyanti Erni Suparti, Erni Febrianty, Salsa Prety Giyanti, Ida Hardjito, Yunus Hariyanti, Widi Hasibuan, Dharwany Kartika Putri, Nissa Aprilia Mahaestri Noor , Finisha Mujiono, Berkah Cahyo Nandita, Syahwa Luna Happy Nang Among Budiadi Noliana, Maria Sanggita Putri Nur Aziz, Ahmad Nasirrudin Ristiyanasari, Desi Santoso, Jeremy Santoso, Jeremy Cristyano Satria, Arif Rizki Setiawan, Alfian Fendy Setyawan, Didik Shidiq, Faiz Rahman Sinaga, Rebeca Ester Nauli Sugiarti Sugiarti Sugiarti Sugiyarmasto Sugiyarmasto, Sugiyarmasto Sunardi Sunardi Titiek Puji Astuti Wahyuni Susilowati Waluyo Budi Atmoko, Waluyo Budi Wibawa, Dionysius Andang Arif Widi Hariyanti Yunus Harjito, Yunus