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Dinamika Opini Publik di Media Sosial Tiktok : Analisis Sentimen Netizen terhadap Wisuda Ala Sarjana SMK Citra Bangsa Mandiri Purwokerto pada @republikajogja Fahrudin, Atef; Wulandari, Ajeng Ayu
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1156

Abstract

This study aims to examine the dynamics of public opinion on TikTok regarding the university-style graduation ceremony organized by SMK Citra Bangsa Mandiri Purwokerto. Employing a mixed-methods approach that integrates sentiment and framing analysis, a total of 285 user comments were analyzed through quantitative and qualitative techniques. Sentiment analysis revealed a predominance of negative comments at 89.1 percent, followed by neutral comments at 10.9 percent, with no positive sentiment identified. This distribution reflects an extreme polarization of opinion and a symbolic legitimacy crisis. The dominant frame focused on the inappropriate use of academic terminology, while the moral frame, though infrequent, achieved the highest level of engagement. The study underscores the role of emotional narratives in shaping public perception and highlights how social media algorithms amplify controversial content. These findings contribute to the development of digital media studies in Indonesia and provide practical implications for educational institutions and policymakers in addressing culturally sensitive public issues.
The Role of the Werkudara Double-Decker Tourist Bus in Strengthening the Tourism Identity of Solo City wulan, Ajeng Ayu Wulandari; Fahrudin, Atef
COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v3i2.5998

Abstract

This study analyzes the role of the Werkudara Double-Decker Tourist Bus in strengthening the tourism identity of Solo City using the Stimulus-Organism-Response (S-O-R) theory. With its distinctive design reflecting local culture and educational narratives delivered by tour guides, the bus serves as a unique mode of tourist transportation in Solo. Through in-depth interviews with five respondents, including tourists, the study reveals that the bus’s visual and narrative stimuli positively impact tourists’ perceptions of Solo. The striking design and rich cultural storytelling enhance appreciation for the city’s history and local culture, thereby reinforcing Solo’s image as a cultural tourism destination. As a result, these stimuli elicit positive responses, such as increased interest in visiting other attractions in Solo and a willingness to recommend the city to others. Through its visual and narrative elements, the Werkudara Bus plays a significant role in strengthening Solo’s tourism identity
Workshop Pembuatan Video Pembelajaran Menggunakan Artificial Intelligence Bagi Guru Bahasa Inggris Madrasah Aliyah di Majalengka Sudirman, Teddy Maulana Hidayat; Fahrudin, Atef; Junadi, Adi; Suryadi, Restu Syahmagun
DEDIKASI PKM Vol. 5 No. 3 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i3.39452

Abstract

Perkembangan teknologi Artificial Intelligence (AI) membuka peluang baru dalam dunia pendidikan, termasuk dalam pembelajaran Bahasa Inggris di Madrasah Aliyah (MA). Namun, minimnya pengetahuan dan keterampilan guru dalam memanfaatkan AI menjadi tantangan tersendiri. Untuk mengatasi hal tersebut, kegiatan pengabdian kepada masyarakat berupa "Workshop Pembuatan Video Pembelajaran Menggunakan AI" diselenggarakan bagi guru Bahasa Inggris MA di Majalengka. Workshop ini bertujuan membekali para guru dengan pengetahuan dan keterampilan praktis dalam mengintegrasikan AI ke dalam proses pengembangan video pembelajaran interaktif dan kontekstual. Kegiatan dilaksanakan melalui kerja sama dengan Forum Musyawarah Guru Mata Pelajaran (MGMP) Bahasa Inggris Kabupaten Majalengka dan mendapat dukungan dari Lembaga Penelitian, Pengabdian kepada Masyarakat dan Inovasi (LP2MI) Universitas Majalengka. Rangkaian kegiatan utama meliputi: (1) membuat materi pembelajaran dengan Gamma AI, (2) membuat video pembelajaran dengan OBS Studio, dan (3) editing video akhir menggunakan Capcut. Sebagai tambahan, peserta juga diperkenalkan dengan Canva dan ChatGPT untuk mengembangkan bahan ajar interaktif dan soal pilihan ganda. Kegiatan ini memberikan dampak positif bagi peningkatan pengetahuan dan keterampilan guru dalam memanfaatkan AI untuk pembelajaran yang lebih inovatif dan interaktif, serta mendorong peningkatan kualitas pengajaran Bahasa Inggris di MA secara keseluruhan.