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All Journal JIKE : Jurnal Ilmu Komunikasi Efek DEDIKASI PKM Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Andalan Jurnal Ilmiah Teknik Informatika dan Komunikasi BroadComm Journal of Communication Studies and Society INTERACTION Communication Studies Journal CommLine
Fahrudin, Atef
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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SENTIMEN PENGGUNA X TERHADAP KEYWORD "PRABOWO GEMOY" SEBAGAI PERSONAL BRANDING PRABOWO PADA PEMILIHAN PRESIDEN 2024 Bajuri, Diding; Fahrudin, Atef; Nurmeilani, Cindy Alya
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the sentiment of X platform users towards the use of the keyword "Prabowo Gemoy" as a personal branding strategy for Prabowo Subianto in the context of the 2024 Presidential Election. By employing a mixed-method approach that combines qualitative and quantitative methods, this study explores public perceptions of Prabowo's efforts to build an image that is closer to young voters through the "Prabowo Gemoy" branding. Data were collected from the X platform using the keyword "Prabowo Gemoy" during the period of 01/12/2023 to 13/02/2024, resulting in 517 data points that were analyzed quantitatively to measure sentiment statistics and communication networks, as well as qualitatively through text analysis to understand the context behind the sentiments. The results of the sentiment analysis show a dominance of positive sentiment (65.38%), followed by neutral sentiment (22.05%), and negative sentiment (12.57%), indicating that the "Prabowo Gemoy" branding strategy has been well-received by most X platform users. Furthermore, the influencer analysis revealed key users who have significant influence in disseminating related content, while the word cloud visualization identified dominant keywords in the discussions. These findings provide valuable insights for Prabowo Subianto's campaign team to refine their branding strategy and content dissemination on social media in an effort to reach young voters.
Tantangan dan Peluang Dunia PR di Era Kecerdasan Buatan : Sebuah Tinjauan Literatur Mustikaningsih, Marlina; Fahrudin, Atef
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.10145

Abstract

This study focuses on the challenges and opportunities of implementing artificial intelligence (AI) in the field of Public Relations (PR). The main issues addressed are the lack of technical understanding among PR practitioners and the ethical and privacy concerns arising from AI usage. The purpose of this study is to analyze how AI can enhance operational efficiency and the effectiveness of communication strategies, as well as to identify new metrics introduced by AI. The method used is a literature review from various academic and industry sources, including scientific journals, books, industry reports, and online articles. Data analysis was conducted using a thematic analysis approach, where information from various sources was organized into key themes relevant to the research topic. The results indicate that AI offers significant potential in enhancing PR effectiveness through real-time sentiment analysis, digital content engagement rate, and predictive analytics. Case studies from companies like Apple, Coca-Cola, IBM, and Sephora illustrate how AI can be used to improve audience interaction, user engagement, and PR campaign ROI.
Sosialisasi Literasi Politik Bagi Siswa SMKN 1 Pangandaran Menjelang Pemilihan Kepala Daerah 2024 Fahrudin, Atef; Lisnarini, Naurah
Wahana Dedikasi: Jurnal PkM Ilmu Kependidikan Vol. 7 No. 2 (2024): Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/wdk.v7i2.17816

Abstract

The "Compact: Communication Impact" political literacy program was held to enhance the political awareness of 12th-grade students at SMKN 1 Pangandaran ahead of the 2024 Regional Election. Political literacy is crucial to fostering quality democratic participation, especially among youth. The program included Focus Group Discussions (FGDs), debates, expert sessions, and pre- and post-tests to measure outcomes. A total of 34 students participated, aiming to improve their ability to detect hoaxes, analyze political issues, and understand their role as first-time voters. Evaluation results showed a 6.05% increase in post-test scores, indicating improved political literacy. Students also shifted from apathetic to more critical and active political attitudes. This program successfully provided relevant political knowledge and practical skills, becoming a model for future youth political literacy initiatives.
Komunikasi Sosial EXO-L Indonesia di Akun X Nurhaipah, Titih; Fahrudin, Atef; Alfadhilah, Alaisya
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i2.12303

Abstract

This research examines the social communication practices of bilingual members within the EXO-L fandom in Indonesia on the X platform (formerly Twitter), with a focus on the utilization of English slang words. Employing a qualitative research design through virtual ethnography, the study investigates three key objectives: self-concept construction, self-existence assertion, and the development of interpersonal relationships. The findings highlight that English slang words function as a linguistic medium for identity expression, social integration, and solidarity reinforcement. Members demonstrate adaptability in selecting between English slang and formal English to align with social norms while maintaining individual authenticity. The use of shared linguistic features and mutual interest in EXO as a K-Pop idol group facilitates accelerated relationship-building and deepened social bonds. This study provides theoretical contributions to the field of digital communication and popular culture studies, offering insights into the dynamics of virtual communities in a globalized digital era.
Peran AI dalam Transformasi Komunikasi: Peluang dan Tantangan Fahrudin, Atef; Nurhaipah, Titih; Sabda, Galang Ikhwan Aji
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 8 No. 1 (2025): Vol. 8 No. 1 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v8i1.12619

Abstract

The development of artificial intelligence (AI) has brought significant transformations in the field of communication. AI not only changes how information is delivered but also how human interactions occur, whether in interpersonal, organizational, or mass communication. This study aims to explore the role of AI in communication transformation by highlighting the challenges and innovations arising from the implementation of this technology. Through a literature review from various academic sources, this research identifies several key innovations, such as content automation, message personalization, and the use of chatbots in digital communication. However, ethical and technical challenges such as algorithmic bias, transparency, data privacy, and impacts on traditional jobs remain issues that need to be addressed. The study finds that while AI offers significant opportunities in enhancing communication efficiency and effectiveness, its sustainable implementation depends greatly on clear regulations, ethical awareness, and a balance between human and technological roles. This research provides insights for practitioners and academics to harness AI's potential while mitigating the risks arising during the communication transformation process.
ANALISIS VISUAL POSTINGAN FACEBOOK OKKA SUPARDAN: PENDORONG VIRALITAS OBJEK WISATA PANYAWEUYAN MAJALENGKA Sudirman, Teddy Maulana Hidayat; Fahrudin, Atef; Junadi, Adi; Suryadi, Restu Syahmagun
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6018

Abstract

This research aims to analyze the role of Okka Supardan's visual posts on Facebook in driving the virality of the Panyaweuyan Majalengka tourist attraction. Using a qualitative case study approach and visual analysis methods, the research examines the visual elements in the posts and analyzes the responses of Facebook users. The research findings indicate that consistent posting, the use of human interest elements, innovative photography techniques such as aerial photography, as well as aesthetic visual elements like captivating compositions, dramatic lighting, and contrasting colors contribute to the success in driving virality. The selection of the right time for taking photos, such as the golden hour and blue hour, also plays a crucial role. The research reveals Okka's role as a credible and influential local influencer in disseminating information about Panyaweuyan. Nevertheless, challenges such as the spread of inaccurate information and overtourism need to be managed through collaboration between tourism managers and influencers.
ADOPSI MICRO-VLOGGING TIKTOK OLEH PELAKU UMKM: STUDI DIFUSI INOVASI DALAM STRATEGI KOMUNIKASI BRANDING Wulandari, Ajeng Ayu; Fahrudin, Atef
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/mwpje910

Abstract

Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dengan strategi komunikasi yang lebih inovatif. Salah satu bentuk transformasi komunikasi tersebut adalah penggunaan micro-vlogging di platform TikTok sebagai media storytelling dan branding. Penelitian ini bertujuan untuk mengkaji proses adopsi micro-vlogging TikTok oleh pelaku UMKM di Cirebon dan Majalengka melalui perspektif Teori Difusi Inovasi dari Everett Rogers. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus dan paradigma konstruktivisme. Subjek penelitian terdiri dari empat narasumber, yaitu ketua UMKM Kota Cirebon, ketua UMKM Kabupaten Majalengka, serta dua anggota UMKM dari masing-masing wilayah. Hasil penelitian menunjukkan bahwa proses adopsi TikTok melalui lima tahapan difusi inovasi: pengetahuan, persuasi, keputusan, implementasi, dan konfirmasi. TikTok dinilai sebagai inovasi komunikasi yang efektif karena mampu menyampaikan pesan branding secara visual, singkat, dan emosional. Namun demikian, tingkat pemanfaatan TikTok sebagai media branding masih beragam, tergantung pada faktor literasi digital, dukungan komunitas, dan pengalaman pribadi. Konteks geografis dan ekonomi Cirebon-Majalengka yang strateginya memperkuat urgensi penerapan inovasi digital dalam meningkatkan daya saing UMKM. Penelitian ini memberikan kontribusi kontekstual dan teoritis dalam kajian komunikasi digital UMKM, khususnya di wilayah berkembang.
Peran Roblox dalam Pembentukan Identitas Generasi Muda: Sebuah Tinjauan Literatur Wulandari, Ajeng; Fahrudin, Atef; Rahman, Azizul
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4777

Abstract

Artikel ini bertujuan untuk menganalisis peran Roblox sebagai platform permainan daring dan ekosistem sosial kreatif dalam membentuk identitas kaum muda. Penelitian ini mencakup dimensi psikologis, sosial, kultural, edukasional, dan etis, dengan fokus pada peluang dan tantangannya. Studi ini menggunakan tinjauan literatur sistematis terhadap sepuluh studi internasional terbaru, dengan pendekatan analisis tematik untuk mengidentifikasi tren yang muncul. Temuan menunjukkan bahwa Roblox memfasilitasi eksplorasi diri melalui kustomisasi avatar, interaksi daring, dan kolaborasi kreatif. Keterlibatan positif dalam komunitas dan kerja tim dapat memperkuat rasa percaya diri dan keterampilan komunikasi, sementara pengalaman negatif seperti perundungan daring atau paparan konten berbahaya dapat menghambat perkembangan identitas. Beberapa studi juga menyoroti potensi Roblox untuk intervensi edukasional dan psikosocial, dengan keberhasilan bergantung pada narasi yang dirancang dengan baik dan moderasi yang kuat. Selain itu, konteks budaya, kebijakan perlindungan data, dan keselamatan digital memainkan peran penting dalam membentuk hasil tersebut. Studi ini menekankan perlunya kolaborasi antara pengembang, pendidik, orang tua, dan pembuat kebijakan untuk menciptakan lingkungan virtual yang aman, inklusif, dan mendukung bagi pertumbuhan identitas yang berkelanjutan pada kaum muda.
Representasi Krisis Identitas Gender Pasca Operasi Kelamin (Studi Tentang Detransitioner di Kanal Youtube Blaire White) Fahrudin, Atef; Wulandari, Ajeng Ayu
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4250

Abstract

This study examines the representation of post-surgical gender identity crisis in Blaire White's YouTube channel through the narrative of detransitioner "Shape Shifter." Using qualitative methodology with thematic analysis and phenomenological approach, this research applies Erik Erikson's identity crisis theory and Stuart Hall's representation theory to understand how gender identity crisis is constructed and communicated in digital media spaces. The analysis reveals five major themes: post-operative identity crisis (30%), medical complications (25%), medical system criticism (20%), social impact (15%), and acceptance and learning (10%). The findings indicate that detransition represents a non-linear process involving eight complex stages, from gender dysphoria to becoming an activist. Medical concerns dominate with 25 occurrences, followed by sadness (18) and regret (15), demonstrating that detransition experience is characterized by loss-oriented coping rather than restoration-oriented coping. Linguistic analysis shows medical terminology dominance (90%) and high affective saturation (85%), reflecting profound medicalization of experience in autobiographical narrative construction. The research concludes that post-surgical gender identity crisis requires holistic gender-affirming care approaches considering psychosocial dimensions and long-term support systems. Digital media representation through platforms like YouTube plays a crucial role in shaping public understanding of gender identity through complex negotiations between medical discourse, emotional expression, and identity formation processes.
The Experience of Transcendental Communication in Tahajud Prayer Among TikTok User @dynsonlyy Syaifuddin, Syaifuddin; Fahrudin, Atef; Sabda, Galang Ikhwan Aji
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.728

Abstract

The digital era transforms religious practices such as Tahajud prayer into a spiritual experience publicly shared and reinterpreted through social media, creating a new reality of transcendental communication within digital spaces. This study aims to understand the meaning of transcendental communication in Tahajud prayer shared by the TikTok user @dynsonlyy through virtual ethnographic analysis of comments and digital interactions. This research employs mixed methods with a sequential explanatory design, combining virtual ethnography, descriptive quantitative analysis, netnography, methodological triangulation, and data visualization to understand transcendental communication comprehensively. Research findings: The study reveals that transcendental communication through Tahajud prayer on TikTok is personal, collective, and significantly impactful. From 309 analyzed comments, 88 experiences related to sustenance (rezeki), 63 to inner peace, 52 to education issues, 46 to finance, 41 to family, and 40 to work were identified. One hundred fifty-six comments contained prayer requests, 96 reflected emotional transformation, and 29 noted mystical experiences. TikTok functions as a sacred digital space, enabling authentic spiritual expression and forming a networked religious community, strengthening religious identity while serving as a medium for collective coping and spiritual transformation in the digital era. Conclusion: Transcendental communication in Tahajud prayer on TikTok evolves into digital communal spirituality, dominated by prayer requests and sustenance outcomes, demonstrating real psychological and material effects. 
Co-Authors Ajeng Wulandari Alfadhilah, Alaisya Diding Bajuri, Diding Junadi, Adi Mustikaningsih, Marlina Naurah Lisnarini Nurhaipah, Titih Nurmeilani, Cindy Alya Rahman, Azizul Sabda, Galang Ikhwan Aji Sudirman, Teddy Maulana Hidayat Suryadi, Restu Syahmagun Syaifuddin Syaifuddin wulan, Ajeng Ayu Wulandari Wulandari, Ajeng Ayu