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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Integra Jurnal Manajemen Sains dan Organisasi (JMSO) JES (Jurnal Ekonomi STIEP) Jurnal Pengabdian Kepada Masyarakat Khidmatuna: Jurnal Pengabdian Masyarakat KHIDMATUNA: Jurnal Pengabdian Masyarakat Khidmatuna: Jurnal Pengabdian Masyarakat
Wahyudi, Hijrah
Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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How Paid Plastic-Bag Affect Customer Satisfaction: The Moderating Effect of Sustainable Green Leadership in Pontianak Wahyudi, Hijrah; Mardiyati, Mardiyati
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8239

Abstract

This study analyzes the influence of paid plastic bag policies on consumer satisfaction, moderated by sustainable green leadership in Pontianak, Indonesia. Using quantitative methods with 100 respondents across five districts, data were analyzed through moderated regression (MRA). Results indicate the policy significantly affects satisfaction (p<0.001), with green leadership strengthening this relationship (R²=0.199). The interaction effect shows effective green leadership can mitigate potential negative consumer responses. These findings contribute to environmental policy implementation literature by demonstrating how leadership quality enhances policy acceptance. Practical implications suggest retailers should implement complementary green initiatives alongside plastic bag fees, while policymakers should promote sustainable leadership training to facilitate smoother policy transitions and increase consumer buy-in for environmental measures.
Analisis Panic Buying dan Hoarding Behavior Konsumen dalam Menghadapi Isu Kelangkaan BBM di Kotamadya Pontianak: Pendekatan Kuantitatif dengan Uji Mann-Whitney dan Kruskal-Wallis Mardiyati; Hijrah Wahyudi
Jurnal Ekonomi STIEP Vol. 11 No. 1 (2026): Jurnal Ekonomi STIEP (JES)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v11i1.694

Abstract

This study examines panic buying and hoarding behavior among fuel consumers in Pontianak Municipality in response to scarcity rumors. Using a quantitative approach with a survey method, data were collected from 150 respondents selected through purposive and accidental sampling at gas stations across six sub-districts. The analysis employed Mann-Whitney and Kruskal-Wallis tests to compare behavioral scores across demographic and situational characteristics. The findings reveal that male consumers exhibit significantly higher panic buying scores than females (p = 0.017). Income level also differentiates panic buying behavior, with the highest income group showing the highest scores (p = 0.017). Vehicle type emerges as the strongest determinant, where private car and commercial vehicle users demonstrate significantly higher panic buying compared to small motorcycle users (p = 0.002). No significant differences are found across sub-districts, indicating that scarcity rumors spread evenly throughout the municipality. Hoarding behavior is strongly associated with prior experience of purchasing fuel using jerry cans (p < 0.001) but shows no relationship with income. Trust in circulating rumors and anxiety triggered by information serve as key psychological drivers. The study recommends that local government and Pertamina strengthen crisis communication strategies and public literacy to mitigate the impact of unverified scarcity rumors.
Co-Authors -, Mardiyati Angelina Fitria Rina Sari Barata, Juliahir DEWI OKTARY Ira Krisnawati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati Mardiyati, Mardiyati Mardiyati, Mardiyati - Noviryantika Noviryantika Oktary, Dewi Rahmat, Didi S, Yuana Sukma Febrianti Sukma Febriyanti Sulasti Yualiana, Ana Yuana S Yuana S yudihwy@yahoo.co.id