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All Journal SEIKO : Journal of Management & Business Jurnal PTK dan Pendidikan Jurnal Mantik Jurnal Pengabdian Masyarakat Borneo Jurnal Pengabdian kepada Masyarakat Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat Borneo Journal of Biology Education (BJBE) Biopedagogia Bussman Journal : Indonesian Journal of Business and Management Jurnal Pendidikan Indonesia Gemilang Pedagogy : Jurnal Pendidikan Matematika Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Nursia, Nursia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen

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The Effect of Competitive Prices and Service Quality on Decisions to use Grabbike Transportation Services: Case Study of Borneo University Tarakan Students Nursia, Nursia; Suryaningsih, Suryaningsih; Karunia, Erick; Madli, Faerozh; Loong, Ang Hong
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 1 (2025): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.3507

Abstract

The influence of competitive pricing and service quality on the decision to use GrabBike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical option. On the other hand, service quality, such as safety and convenience, affects users' perception of the user experience. The balance between competitive pricing and good service quality plays a key role in determining whether users will continue to use GrabBike services. The population in this study were all students of the University of Borneo Tarakan The data analysis technique in this study used multiple regression analysis to determine the effect of variable Competitive prices and service quality on decisions to use grabbike transportation services
Co-Authors Abdul Wahid Aidil Adhani Asriani Asriani, Asriani Auliah, Iqrimah Nur Awaludin Awaludin, Awaludin Chulsum, Umi Demmanambo, Andri Dodi Apriadi Fatmawati Fatmawati Firmansyah, Sigit Gusriyanti Putri, Sri Halimah, Putri Hasanah, Nurjannatul Hasyim, Budi Irmawati Irmawati karunia, Erick Listiani Listiani Listiani Listiani Loong, Ang Hong Madli, Faerozh Masnia Masnia, Masnia Maulianawati, Diana Muh. Irfandy Azis Nirwana, Nirwana Paulina, Irma Qisthina, Rara Amalina Rahmawati, Meylin Rahmi Nur Islami Rosalina, Ayu Rukisah, Rukisah Rupa, Darius Selviana Selviana Shalahuddin Shalahuddin, Shalahuddin Suryaningsih Suryaningsih Vlorensius Vlorensius Wijarini, Fitri